Trust and Digital Business, Theory and Practice, Edited by Joanna Paliszkiewicz, Kuanchin Chen, Markus Launer (2023)

 

Publicidad y comunicación organizacional

Editorial: Routledge
Año publicación: 2023
Autor: Markus Launer, Kuanchin Chen

+ info: Routledge

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the U.S.) ensures the diversity and quality of the content.

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