ACMC
This book explores media’s role in promoting the local culture vis-à-vis the global media trend. Select papers from the recent international conference of the Asian Congress for Media and Communication examine the growing role of the mass media’s cultural influence and how it can be either a hindrance or a help in promoting local cultures instead of serving as a tool for global homogenization.
The articles in this book aim to reorient the study of media and culture towards new media literacies that take into account the effects of new technologies, the growth of social media and the subtle Western hegemonic forces within the Asian context.
