British Film Institute
This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era.
+info:
http://www.palgrave.com/page/detail/Film-Marketing-into-the-TwentyFirst-Century/?K=9781844578399
