Oxford University Press
Description
Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author José van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms. This fascinating study will appeal to all readers interested in social media.
Features
The first critical history of social media
Offers a new look at well-known platforms like Facebook, YouTube, Twitter, Wikipedia, and Flikr
Provides a comprehensive view of the larger social and cultural trends underpinning social media
Develops a new framework for understanding social media as a techno-cultural and socio-economic phenomenon
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