Comunicación y cultura

Digital Online Culture, Identity and Schooling in the Twenty-First Century provides a cultural, ideological critique of identity construction in the context of virtualization. Kimberly Rosenfeld explores the growing number of people who no longer reside in one physical reality but live, work, and play in multiple realities. Rosenfeld's critique of neo-liberal practices in the digital environment brings to light the on-going hegemonic and counter-hegemonic battles over control of education in the digital age. Rosenfeld draws conclusions for empowering the population through schooling, and how it should understand, respond to, and help individuals live out the information revolution.

Like nations and regions, cities have become aware of the importance of building a convincing reputation to engage their local and global stakeholders – residents, businesses, investors, tourists, students, sports and cultural organisations. Thanks to this wide potential reach, the city brand has expanded from a mere tourism strategy into a multifaceted tool of e-governance in the hands of local administrations and their civic partners by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and mega-events like world fairs. This book explores city branding in the public sector from a privileged linguistic, discursive and semiotic perspective, analysing how local municipal governments use new media in their communication agendas.

American Education in Popular Media examines how popular media including mass magazines, radio, film, and television have represented schooling in the United States over the course of the twentieth century. Historical essays explore prevalent portrayals of students and professional educators while addressing contested purposes of schooling in American society. Terzian and Ryan highlight the educative and normative dimensions of popular media in outlining roles for teachers, students, and administrators at educational institutions ranging from elementary schools to universities.

This study shares the tendency, which has been widely maintained in Europe over recent years, to approach the problems of communication and the culture industry with the tools of economic theory. The oldest approaches to the mass communications media have often been criticized, and basically viewed from the standpoint of political domination and ideological reproduction. The critical aspect of the communication and culture economy, by contrast, is that attention has been focused on investigating the functions of the media in the process of capital accumulation, thereby prioritizing the problems of advertising and the mass communications media as a privileged locus for the accumulation of capital at the current stage of capitalist development. Drawing on Marxist theory and concepts, as well as on various theoretical contributions developed by prominent political economists, Bolaño develops a unique approach to understanding the culture industry, offering an interesting intervention in debates surrounding media and communication.

This book brings together a range of perspectives from around the globe to address questions of media ethics and justice both in local contexts and in a transnational, global environment. A common denominator running through such disparate investigations of theories and practices of media ethics and justice in democracies as diverse as India, South Africa, Pakistan, and the United States, is how specific media practices relate to the global. There is general acknowledgement that similarities between ethical systems have to emerge in local contexts, rather than the other way around. In presentation of case studies and philosophical debates, the concept of justice in media ethics is illuminated from various angles. A common theme in these essays is the acknowledgement that ethics and justice are central to the evolution of a democratic public sphere saturated with media images and narratives.

Los datos geográficos están adquiriendo cada vez más importancia, tanto social como económica. La gestión, «curación» y preservación de estos datos debe llevarse a cabo por equipos multidisciplinares compuestos tanto por geógrafos o informáticos, como por bibliotecarios. Las bibliotecas y las unidades de información pueden ejercer un papel clave en el ciclo de vida de los datos geográficos, mediante la aplicación de sus conocimientos y saber-hacer acumulado, y ejerciendo un papel dinamizador en la comunidad universitaria. Sin embargo, la oferta de servicios de información geográficos desde las bibliotecas académicas, con larga tradición en algunos países, son aún percibidos como lejanos en el contexto español. Este libro quiere mostrar a la comunidad bibliotecaria de qué forma puede entrar en la revolución de los datos geográficos, participando en su gestión y beneficiándose de su uso.

This collection of essays examines the relationship between the media and cosmopolitanism in an increasingly fragmented and globalizing world. This relationship is presented from multiple perspectives and the essays cover, amongst other themes, cosmopolitanization in everyday life, the mediation of suffering, trauma studies, and researching cosmopolitanism from a non-Western perspective.
Some of the essays explore existing research and theory about cosmopolitanism and apply it to specific case studies; others attempt to extend this theoretical framework and engage in a dialogue with the broader disciplines of media and cultural studies. Overall, this variety of approaches generates valuable insights into the central issue of the book: the role played by the media, in its various forms, in either encouraging or discouraging cosmopolitanist identifications among its audiences.

The second volume of Volunteering and Communication seeks to build upon the agenda set in motion by the first volume, which demonstrated the breadth of research being conducted on volunteers. The focus of this second volume is on the important issues related to volunteering in international and intercultural contexts. The chapters present empirical studies of volunteering divided into three sections. The first section includes six studies of the experiences of volunteers from a variety of countries including Thailand, South Korea, New Zealand, Australia, and Canada. The second section includes studies of volunteers from the United States in other countries in Asia, Africa, and South America. The final section includes two studies of volunteers serving recent immigrants to their home country. This volume provides a unique focus by providing a more nuanced examination than the first volume did of some of the unique differences of volunteering in international and intercultural contexts. It is hoped the two books will stimulate additional research on volunteers.

Comment l’espace médiatique (presse, télé, web) façonne-t-il la définition et l’attribution de valeurs pour des entités de toutes sortes ? Au moment où abondent les instruments d’évaluation fondés sur la quantification – des indicateurs aux classements, des hit-parades aux baromètres, des mégadonnées au like, des commentaires aux notes – et que concours, prix ou récompenses font florès, ce livre entend éclairer les logiques, les processus et les discours médiatiques à l’œuvre dans la production, la circulation et la publicisation de l’évaluation.
How does the media space (press, television, web) shape the definition and assignment of values to various entities? While evaluative tools based on quantification proliferate – from indicators to rankings, from charts to barometers, from big data to like, from comments to notes – and contests, prizes or awards are flourishing, this book aims to shed light on the media logics, processes and discourses at work in the production, circulation and publicization of evaluation.

Una reflexión sobre el devenir de una de las áreas profesionales en mayor expansión: la gestión comunicativa ante la nueva configuración social. Ese es el tesoro que guarda El futuro de la comunicación, un manual de necesaria lectura que nace del diálogo académico y profesional de los mejores referentes de nuestro país como son Elena Gutiérrez-García, Jordi Rodríguez Virgili, Ángel Alloza, Luis Arroyo, Carlos Barrera, Jorge del Río, Teresa García, Antonio López, Juan Manuel Mora, Natalia Rodríguez Salcedo, María Rosa Rotondo, Karen Sanders y José Manuel Velasco.
«Hemos querido presentar análisis prospectivos, breves pero incisivos, sobre los desafíos de la comunicación corporativa y política con un enfoque multidisciplinar y complementando las visiones académicas y profesionales. Pretendemos expresar las recientes manifestaciones profesionales que, desde la política, la empresa y grupos sociales, supone la gestión de estrategias comunicativas que influyen en la confianza y legitimidad de intereses de todas las partes implicadas», explica Elena Gutiérrez-García, una de las coordinadoras.