Comunicación y cultura

The Nordic Media Market 2115 is the thirteenth publication in the Nordic Media Trends series, which documents, describes and analyses developments in the media sector from a Nordic perspective. Previous publications in the series have presented both general media statistics and overviews of major media companies on the Nordic media markets. The present publication uses a somewhat more qualitative approach, as it analyzes current trends in Nordic media development against previous characterizations of the Nordic media landscape. The report focuses particularly on the development of the Nordic newspaper industries, Nordic media policy and the market position of the Nordic public service companies. Nordicom’s ongoing monitoring of media trends in the Nordic countries is financed by the Nordic Council of Ministers. Nordicom is very grateful for this support.

Marketing Digital es la culminación del manual interno convertido en libro de todas las pruebas, errores y éxitos de G. Gherardi Ingenieros, por medio de Gloria E. Gherardi, desde los inicios de las redes sociales. Cada año ganando más conocimiento y experiencia en lo relacionado a las redes sociales, las cuales, el día de hoy son el motor principal de marketing o comercialización de todo negocio, marca, productos y servicios.

Es el resultado de muchos años de experiencia en el manejo y administración de la cobertura en negocios de redes sociales. Este libro ha sido posible por el trabajo duro y dedicación de un proyecto sin mucho futuro pero que dio muy buenos resultados, elaborando proyectos específicos para cada uno de mis clientes, y luego la estandarización.

El éxito de los procesos indicados depende de la PERSISTENCIA, CONTINUIDAD, PASIÓN, PRÁCTICA y ACTIVIDAD de cada uno de los interesados por su negocio, por sus productos y servicios.

Research, Development, and Innovation in Asia Pacific Higher Education critically examines recent policies and practices adopted by governments and universities in Asia Pacific in promoting research and development, innovation, and entrepreneurial activities between the universities, industry and business. Critical reflections upon the changing relationship between are offered, with comparative perspectives and international insights in understanding how universities in Asia Pacific have handled the growing pressure for top university rankings and keen competition in the knowledge-based economy.

In the networked twenty-first century, digital platforms have significantly influenced capital accumulation and digital culture. Platforms, such as social network sites (e.g. Facebook), search engines (e.g. Google), and smartphones (e.g. iPhone), are increasingly crucial because they function as major digital media intermediaries. Emerging companies in non-Western countries have created unique platforms, controlling their own national markets and competing with Western-based platform empires in the global markets. The reality though is that only a handful of Western countries, primarily the U.S., have dominated the global platform markets, resulting in capital accumulation in the hands of a few mega platform owners. This book contributes to the platform imperialism discourse by mapping out several core areas of platform imperialism, such as intellectual property, the global digital divide, and free labor, focusing on the role of the nation-state alongside transnational capital.

This volume brings together a number of timely contributions at the nexus of new media, politics and law. The central intuition that ties these essays together is that information and communication technology, cultural identity, and legal and political institutions are spheres that co-evolve and interpenetrate in myriad ways. Discussing these shifting relationships, the contributions all probe the question of what shape diversity will take as a result of the changes in the way we communicate and spread information: that is, are we heading to the disintegration and fragmentation of national and cultural identity, or is society moving towards more consolidation, standardization and centralization at a transnational level? In an age of digitization and globalization, this book addresses the question of whether this calls for a new civility fit for the 21st century.

This book is about the construction of identity in digitised and virtual screen environments. It investigates the phenomenon of three-dimensional virtual worlds in relation to our physical selves. Using four regions of Second Life as a foundation of analysis, this book explores the issues surrounding the body, embodiment, virtual space and tourism, as well as examining notions of subversion as they relate to gender and sexuality in screen environments. The key arguments put forth in this work have their foundations in poststructuralist theories of the body and the cultural construction of identity. Most important to this analysis are the cultural and social conditions that replicate dominant tropes of power and agency as they are applied to representational practices, such as embodying oneself via an avatar through the screen. The arguments in this book are readily extendible to other on-screen environments due to the proliferation of virtual environments and other social networks which are premised on real-time engagement through digitized interaction.

Mapping BRICS Media is the first comprehensive and comparative study of the emerging media landscape in the world’s most dynamic and fastest growing markets. This pioneering collection focuses on one of the key topics in contemporary international relations – the emergence of BRICS (Brazil, Russia, India, China and South Africa) – a grouping that includes some of the world’s largest populations and fastest growing economies.

The volume brings together leading scholars, mainly from the BRICS nations, to examine how the emergence of the BRICS media will impact on global media and communication. Contextualizing the rise of the BRICS nations within the broader shifts in global power relations, the chapters investigate the unprecedented growth of the BRICS media within a ‘multi-polar’ world, evaluating the media landscapes in the individual BRICS countries, their histories, and their journalism practices, as well as analyzing emerging inter-BRICS media relationships.

Accessible and comprehensive, the book provides a critical guide to the complex debates about the impact of the ‘rise of the rest’ on the media globe and how far this poses a challenge to the Western-dominated world order and its media systems.

Understanding Cultural Taste updates and critiques established theoretical and empirical accounts of cultural taste. It takes account of the role of cultural industries and cultural policies in shaping cultural tastes and of the contemporary technologies through which cultural goods are produced, circulated and consumed. It weaves together a story of taste as bound up with sensation, skill and sensibility. Taking a historical and theoretical perspective which complicates an understanding of taste as either a matter of personal preference or a simple weapon in social struggles, the book argues that taste remains a significant and complex concept in the sociology of culture, media and cultural studies, cultural policy studies and in their applied sub-disciplines. Such disciplines have come to appreciate and accept the relation between taste and individual and group identities but have been less attentive to other social and political dimensions of this important component of cultural life.

Digital Creativity examines the impact of technology on the creative practitioner, how it influences, and sometimes determines, the way they work and what they produce. It questions the claims to creativity of the technology industry, and at the same time argues for seeing computing as a craft practice. Artists and craftspeople have always been drawn to new technologies for inspiration, and the book seeks to contextualize the frenzy of claims about the impact of digital technology against the reality of what it is to be creative. The different motivations for creativity are tested, making much-needed distinctions between the practices of the arts and the models of innovation in engineering and elsewhere in the technology industries. Finally, the book warns of the problems ahead if technology comes to dominate creative practice, either by defining it or imitating it. Ultimately, artists must engage with it if it is to retain a human form and scale.

Power, Media, Culture is embedded in an analytical perspective that is needed today more than ever in order to understand the functioning of our complex cultural and media systems. It is destined to become a reference work for those interested in delving into the debates arising from the performance of traditional and new media, cultural and communication policy-making, and sociocultural practices in the new digital landscape. This book is a timely and useful roadmap for understanding the relationship of communication and culture with power in the current phase of globalized capitalism, whose main driver lies in the communication sector.