Comunicación y cultura

La creatividad es una facultad innata de todos los seres humanos. Todos somos creativos. Sin embargo son muchos los bloqueos, condicionantes, miedos o rutinas lo que limita de forma progresiva nuestra capacidad de crear. Gracias a distintas técnicas creativas podemos recuperar y potenciar toda nuestra creatividad. La creatividad aporta recursos aptos para provocar cambios, generar nuevos enfoques y adaptarse de la forma más práctica posible a nuevas situaciones. Por suerte, la creatividad, aunque sigue guardando secretos a los investigadores, se ha democratizado, para hacerse más accesible a todos, gracias a su susceptibilidad de ser desarrollada.

Este ebook te proporciona toda la información necesaria para establecer tu presencia en las redes sociales y crear tu autoridad en línea. Descubre las cuestiones obvias y no tan obvias de las redes sociales y una ventaja competitiva para tu marca gracias a los medios sociales.

El uso institucional de informacion digitalizada presenta vulnerabilidades que hat que mitigar. En este libro se analiza este poblema y se ofrecen recomendaciones practicas para mejorar la seguridad de la informacion digital.

La présente anthologie collige des textes d’Armand Mattelart publiés entre 1971 et 1986, dont beaucoup sont peu connus des lecteurs francophones. Ces travaux sont pourtant d’un très grand intérêt et s’avèrent essentiels pour qui souhaite comprendre le rôle que jouent la production médiatique, la culture et la communication dans la lutte des classes. Ils le sont également pour mettre en perspective l’oeuvre d’Armand Mattelart, aujourd’hui considéré comme une figure importante des sciences de l’information et de la communication.

Les textes de ce premier tome constituent les éléments de base d’une critique de l’économie politique des phénomènes de communication. Ils sont le fruit de recherches sur la société chilienne des années 1960 et de la période de l’Unité Populaire (19700973). Le Chili va en effet devenir l’un des premiers laboratoires des enjeux géopolitiques de la globalisation et de ses réseaux. Il servira de test grandeur nature à des stratégies locales et transnationales, à la fois économiques, politiques, médiatiques et de renseignement, dont l’objectif est alors d’empêcher tout processus de transition vers des sociétés plus démocratiques. Afin d’appréhender dans son historicité cette réalité sociale singulière, Armand Mattelart convoque, loin d’un marxisme dogmatique, les apports d’un matérialisme culturel attentif aux thèmes de l’idéologie, de l’hégémonie, de la conscience de classe, ou encore de l’impérialisme.

Grand Theft Auto IV saw more copies being sold than the latest superhero blockbusters or the last Harry Potter novel. Most of its players and critics commend its storytelling experience; however, when it comes to academic analysis, mainstream humanities research seems confused about what to do with such a phenomena. The problem is one of classification, in the first instance: 'is it a story, is it a game, or is it a machine?' Consequently, it also becomes a problem of methodology – which traditional discipline, if any, should lay claim to video game studies becoming the moot question. After weathering many controversies with regards to their cultural status, video games are now widely accepted as a new textual form that requires its own media-specific analysis. Despite the rapid rise in research and academic recognition, video game studies has seldom attempted to connect with older media and to locate itself within broader substantive discourses of the earlier and more established disciplines, especially those in the humanities. Video Games and Storytelling aims to readdress this gap and to bring video games to mainstream humanities research and teaching. In the process, it is also a rethinking story versus game debate as well as other key issues in game studies such as time, agency, involvement and textuality in video game-narratives.

This book discusses representations of Japanese culture in Brazil, which emerge both in relation to the history of Japanese immigration to the country and to the increasingly global interest in manga and anime. These orientalist texts hesitate between contrasting conceptions of identity. They express both a nostalgia for the imagined stabilities of national modes of identification and a desire to challenge dominant conceptions of race and national belonging through an exploration of the virtualities of time and space opened up by information technologies. Virtual Orientalism in Brazilian Culture analyzes this contradictory discourse and provides a crucial insight into changing conceptions of modernity in Brazil.

Technology and Workplace Skills for the Twenty-First Century examines many of the rapid changes taking place at the intersection of workplace demands and higher education throughout the Asia Pacific region. The globalized, interdependent twenty-first century workforce is built around computing, communication, and automation. These characteristics have changed the ways in which higher education is connected to the workforce and raised the stakes for educating students for the changing workforce. In this book, scholars and education leaders throughout Asia Pacific and the US investigate how the changing needs of the workforce have shaped higher education's curriculum, methods, and orientation, and show how different Asia Pacific countries have responded differently to these challenges.

This unique book investigates the tug-of-war between the free market economy and authoritative state regulation in Chinese culture after 1989. Contextualizing close textual readings of cinematic and television texts, both officially sanctioned and independently made, Wing Shan Ho illuminates the complex process in which cultural producers and consumers negotiate with both the state and the market in articulating new forms of subjectivity. Ho examines the types of Chinese subjects that the state applauds and aggrandizes in contrast to those that it condemns and attempts to eliminate. Her focus on the socialist spirit exposes inherent contradictions in the current Chinese project of nation-building. This comparative study shines a harsh light on these cultural products and on much more: the confluence between commerce and politics and popular culture, the interaction between state and individuals in popular culture, and the complexity of governmentality in an era of globalization.

Esto no es un libro, es una advertencia. Una más que se suma a otras cuantas, como el desplome en la intención de voto de los grandes partidos, o como el aumento en la expectativa de apoyo ciudadano por parte de partidos hasta ahora minoritarios o directamente inexistentes. Y difícilmente pasarán sin que algo importante se mueva. Aún hay partido. Pero que la política tradicional lo juegue, a estas alturas del match, no quiere decir que esté en condiciones ya de ganarlo. Aunque, es evidente, lo más absurdo sería ni siquiera intentarlo.

Heritage as a field of research and collective action has emerged only in the last 41 years, spurred by the 1972 Unesco World Heritage Convention. Conservation was the touchstone discipline of the field, but the highly interdisciplinary nature of heritage has brought in a wide diversity of perspectives that has sometimes posed challenges to mutual understanding. Since the 1990s, heritage studies has emerged as a distinct academic field, and practices and rhetoric drawn from mainstream corporate management and strategic planning have become widespread.

Based on fifteen years of field work done by a group of scholars at the Department of Management, University of Bologna, this book is an in-depth investigation of management practices rather than policies, based on a variety of case studies from around the world. The authors take the issue of management in heritage seriously, but also take into account the role of other disciplines within heritage organizations. In particular, they focus on sustainability in terms of financial resources, human resources, knowledge management, and the relationship with the audience and communities of scholars.

The book opens with a methodological introduction that discusses what it means to do research on management, and why international comparative research is essential. The body of the text engages issues of heritage and management through five distinct analytical lenses: management and the process of change, institutional settings and business models, change and planning, the Heritage Chain, and the space between policy and practice. Each of these five sections includes a chapter introducing the analytical framework and possible implications, followed by case histories from China, Italy, Malta, Turkey, and Peru. The book ends with a chapter of concluding reflections.