Comunicación y cultura

The Communication Panacea: Pediatrics and General Semantics fills a major gap in the study of the modern doctor-patient relationship, applying the principles of General Semantics to the uncanny communicative processes affecting the way patients perceive their illness, as well as their response to it.

Writing in the tradition of Neil Postman, Ivan Illich, and Susan Sontag, this collaboration between a doctor of philosophy and a doctor of medicine combines an innovative theoretical approach with the stories of eight patients shared not as ‘case-studies,’ but as key-moments to show how vital it is to change our mentality and our language when addressing the idea of illness itself.

The authors coin the term “personalized semantic medicine” and suggest it as a strategy to regain focus on the patient within the increasingly complex, corporate-like and technological medical environment. They challenge us to make a linguistic and conceptual shift to think of medicine as art and not as war, and provide an accessible and valuable contribution to the study of language and social interaction, strategic communication, general semantics, media ecology, cultural studies, social theory, and the practice of medicine, making the book relevant for doctors, patients, and policy makers, as well as media and health communication scholars.

Aunque la gamificación no es algo nuevo, la rápida adopción de teléfonos inteligentes y la creciente integración web y aplicación al universo móvil la ha convertido la gamificación en algo omnipresente, social y perfectamente integrada en la realidad de una manera que no se podría haber imaginado hace diez años. La gamificación, cuando se hace bien, puede ayudar a atraer a los usuarios de la biblioteca, y mejor aún, ayudarles a aprender. En este número de Library Technology Reports, Bohyun Kim aclarará el concepto de gamification con una serie de ejemplos aplicados a causas sociales, educación y bibliotecas. Describe las aplicaciones que ha usado, como Foursquare o Waze, y explora la mecánica del juego, la dinámica y la estética. Este informe también cubre temas tales como:

– Que distingue a gamificación de conceptos relacionados, tales como juegos, juguetes y diseño

– ¿Cómo la Biblioteca Pública de Canton utiliza un sitio web de Drupal y un módulo de usuario para su programa de lectura de verano

– Búsqueda del tesoro móvil de la Universidad Estatal de Carolina del Norte

– Programa insignia digital de la Universidad Estatal de Portland para certificar habilidades de pensamiento crítico

– 7 tipos de conocimiento y elementos asociados a la gamificación

– las recompensas externas y la motivación intrínseca, hecho que que posibilita al banco de botellas Arcade Game ser eficaz para promover el reciclaje

Arte não se refere apenas ao belo e ao efêmero. Ela é uma forma de produção de conhecimento que não se reduz ao prazer estético e pode ser entendida também como uma dimensão do pensamento, da técnica e da atividade produtiva humana. Nosso interesse neste terceiro volume da Série Sabor Metrópole é aproximar pesquisadores de diferentes campos e apresentar seus trabalhos acadêmicos que articulam arte, ciência, comunicação, consumo e alimentação. São textos que partem de trabalhos científicos, todos são frutos de pesquisas acadêmicas e foram construídos a partir de diferentes linguagens artísticas, reunindo trabalhos que transitam pelo cinema, teatro, música, vídeos, produção textual ou análise de trabalhos publicitários. Desde um pequeno detalhe da produção textual ou de uma cena de um filme até a grandiosidade da construção de grandes eventos, temos um diálogo constante entre o rigor acadêmico, a pesquisa científica e a criatividade artística, sempre produzindo invenções que traduzem a ausência de hierarquia entre os diferentes saberes que compõem esta coletânea.

Die Vereinigten Staaten sind für die deutsche (und europäische) Forschung in vielen Aspekten ein Referenzmodell: von ihrer Innovationsfähigkeit bis hin zur Dynamik des sozialen Wandels, der gesellschaftlichen Modernisierung, der Mediatisierung von Staat und Gesellschaft, der Formierung sozial-kommunikativer Handlungsmuster und speziell der Implementierung von „neuen“ Medien in den politischen Prozess. Neben grundlegenden Beiträgen zu aktuellen Entwicklungen des Wahlsystems und der Wahlkampffinanzierung stehen insbesondere Fragen zu Wählerverhalten und Wahlsoziologie, Kampagnenstrategien, prominenten Medienereignissen im Wahlkampf sowie die Phase der Amtseinführung und Aspekte modernen Regierens im Vordergrund.​

Verbal performances are often encountered in the media where they are used to embody characters or social archetypes. Performed voices define the norm as well as the linguistic Others and by doing so circulate associated values and linguistic ideologies. This book explores the idea that, far from simply being exercises in verbal skill and flair, performances of social, ethnic or gendered voices in the media not only have the power to accomplish ideological work, they are also sites of linguistic tension and negotiation.

Critically examining performances of French voices in the media, this book raises the following questions:

– How are repertoires of voices constructed and subsequently perpetuated in the media?
– How do the stereotypic personae these voices contribute to build become familiar to national as well as transnational audiences?
– How do such performed voices reproduce hegemonic ideologies of standard and non-standard languages and participate in the perpetuation of social discriminations?
– How are these performed voices commodified into cultural products of otherness that may later be reclaimed by stigmatized communities?

Following an innovative framework which allows for analysis of performances of varied voices and their impact in the media sphere, Voices in the Media offers a new approach to the linguistics of media performance.

Estamos ante un nuevo paradigma en el que los modelos de comunicación social cambian y los medios digitales multiplican las posibilidades para una mejor comunicación en salud. A través de la comunicación de tercera generación vemos cómo se desarrollan diferentes tipos de iniciativas en programas de prevención de enfermedades, promoción de hábitos saludables, información sobre temas de salud, comunicación entre médicos y pacientes, familiares, atención sanitaria, etc. y cómo cada vez más hay un ‘empoderamiento de la comunidad’ que exige mejorar las políticas de salud pública. La importancia estratégica de las funciones esenciales de salud pública radica en la generación, por parte del sistema de salud, de una respuesta efectiva, eficiente y de calidad a intereses colectivos en materia de salud.

Por otro lado, las actuales herramientas tecnológicas de la comunicación, las redes sociales e Internet, como universo de la salud 2.1, ayudan a modificar la comunicación vertical y movilizan intereses colectivos de la ciudadanía por una información autorizada y profesional.

La práctica diaria y los estudios actuales nos llevan a crear ideas y compartir conocimientos para mejorar la comunicación en el entorno sanitario y en el ejercicio de la profesión periodística. En esta obra se recogen distintos ejes de investigación que provienen de proyectos científicos realizados desde la univesidad y que giran en torno al análisis de la información, educación y comunicación de cuidados, hábitos y promoción de salud. El objetivo es brindar una serie de aportaciones al binomio 'comunicación y salud' desde un enfoque transdisciplinar.

La Red de Posgrados en Ciencias Sociales del Consejo Latinoamericano de Ciencias Sociales (CLACSO) y el Instituto de Investigaciones Gino Germani de la Facultad de Ciencias Sociales de la Universidad de Buenos Aires (IIGG, UBA) tienen el agrado de presentar esta compilación que reúne los trabajos que resultaron seleccionados en el marco de la tercera convocatoria del Premio Krotsch de Estudios sobre la Universidad “Los desafíos de la universidad pública en América Latina y el Caribe”. Este premio fue concebido con el objetivo de estimular el pensamiento crítico sobre el sistema de educación superior en la región y de honrar la trayectoria de quien fuera uno de los más reconocidos y comprometidos investigadores latinoamericanos de educación superior. Los trabajos reunidos en este libro evidencian la riqueza de promover la reflexión crítica y creativa sobre nuestra propia práctica como académicos e intelectuales, y sobre las instituciones que vamos construyendo para que las mismas sean parte ineludible del proceso de transformación social que bajo la lucha por la igualdad y la justicia, guían los procesos emancipatorios de nuestras sociedades.

The term <"emerging media>" responds to the <"big data>" now available as a result of the larger role digital media play in everyday life, as well as the notion of <"emergence>" that has grown across the architecture of science and technology over the last two decades with increasing imbrication. The permeation of everyday life by emerging media is evident, ubiquitous, and destined to accelerate. No longer are images, institutions, social networks, thoughts, acts of communication, emotions and speech-the <"media>" by means of which we express ourselves in daily life-linked to clearly demarcated, stable entities and contexts. Instead, the loci of meaning within which these occur shift and evolve quickly, emerging in far-reaching ways we are only beginning to learn and bring about.

This volume's purpose is to develop, broaden and spark future philosophical discussion of emerging media and their ways of shaping and reshaping the habitus within which everyday lives are to be understood. Drawing from the history of philosophy ideas of influential thinkers in the past, intellectual path makers on the contemporary scene offer new philosophical perspectives, laying the groundwork for future work in philosophy and in media studies. On diverse topics such as identity, agency, reality, mentality, time, aesthetics, representation, consciousness, materiality, emergence, and human nature, the questions addressed here consider the extent to which philosophy should or should not take us to be facing a fundamental transformation.

The media continue to have a significant persuasive influence on the public perception of crime, even when the information presented is not reflective of the crime rate or actual crime itself. There have been numerous theoretical studies on fear of crime in the media, but few have considered this from a social psychological perspective. As new media outlets emerge and public dependence on them increases, the need for such awareness has never been greater. This volume lays the foundation for understanding fear of crime from a social psychological perspective in a way that has not yet been systematically presented to the academic world.

This volume brings together an international team of experts and scholars to assess the role of fear and the media in everyday life. Chapters take a multidisciplinary approach to psychology, sociology and criminology and explore such topics as dual process theory, construal level theory, public fascination with gangs, and other contemporary issues.

This book describes OCLC's contributions to the transformation of the Internet from a web of documents to a Web of Data. The new Web is a growing `cloud' of interconnected resources that identify the things people want to know about when they approach the Internet with an information need. The linked data architecture has achieved critical mass just as it has become clear that library standards for resource description are nearing obsolescence. Working for the world's largest library cooperative, OCLC researchers have been active participants in the development of next-generation standards for library resource description. By engaging with an international community of library and Web standards experts, they have published some of the most widely used RDF datasets representing library collections and librarianship.

This book focuses on the conceptual and technical challenges involved in publishing linked data derived from traditional library metadata.

This transformation is a high priority because most searches for information start not in the library, nor even in a Web-accessible library catalog, but elsewhere on the Internet. Modeling data in a form that the broader Web understands will project the value of libraries into the Digital Information Age.

The exposition is aimed at librarians, archivists, computer scientists, and other professionals interested in modeling bibliographic descriptions as linked data. It aims to achieve a balanced treatment of theory, technical detail, and practical application.

Table of Contents: Preface / Library Standards and the Semantic Web / Modeling Library Authority Files / Modeling and Discovering Creative Works / Entity Identification Through Text Mining / The Library Linked Data Cloud / Bibliography / Authors' Biographies