Comunicación y cultura

Mitos, valores e iconas que noutrora posuían un xorne idealista, utópico ou revolucionario, forman parte, hoxe, dos mecanismos de penetración cultural dos mercados, que asolagan o planeta con ofertas máxicas capaces de resolver as carencias e soidades da xente na sociedade global. Tras as grandes marcas comerciais están os grupos financeiros que, cada vez con máis intensidade, están a colonizar os medios de comunicación de masas e ameazan con varrer do mapa as linguas minoritarias e as raíces da identidade de pobos da vella Europa como Galicia, Euskadi e Catalunya. Procuran un novo e manso cidadán considerado como un consumidor global e homoxéneo a escala planetaria.

The revolution in media technologies and the political upheavals intertwined with them demand a new media ethics. Given the power of global media corporations and the high-speed electronics of media technologies worldwide, more and more people are either brought together through dialogue and communication technologies or assimilated by them into a dominant culture. In cultural conflict all over the world, people tend to emphasize absolute differences when they express themselves, and under conditions of censorship and oppression citizens are increasingly prone to violence. To take seriously dramatic technological changes in a complicated world of cultural diversity, media ethics does not simply need to be updated but moved forward in a new intercultural direction. The Ethics of Intercultural Communication presents a futuristic model for doing so.
Focusing on Oriental and Western cultures, the book’s key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms.
Multi-ethnic voices in any community are increasingly understood as essential for a healthy society, and the media’s ability to represent these voices well is an important arena for professional development and for enriching media codes of ethics. The news media are responsible for mapping the profound changes taking place and this book teaches us how.

In this single volume, William N. Elwood has gathered potent evidence of the impact that the HIV/AIDS epidemic has had on the world, its communities, and its inhabitants, and he addresses the role of communication in affecting the way in which people respond to AIDS. With a multidisciplinary group of contributors and topics ranging from political rhetoric to interpersonal discourse, Power in the Blood offers a multitude of ways in which to think about power, politics, HIV prevention, and people living with HIV. Readers will be able to use this information in class discussions, program designs, grant applications, and research, as well as in their own lives. With this volume, Elwood makes a thoroughly convincing argument that communication is the key to understanding, treating, and preventing AIDS, and he inspires further action toward the goal of ending the AIDS crisis.

Landmark Essays on Archival Research gathers over twenty years of essays addressing archival research methodologies and methods. They give readers a sense of how scholars have articulated archival research over the last two decades, providing insight into the shifts research methods have undergone given emerging technologies, changing notions of access, emerging concerns about issues of representation, fluid definitions of what constitutes an archive, and the place of archival research in hybrid research methods.

This collection explores archival research involving a range of disciplinary interests, and will be on interest to scholars working on topics related to postmodern, feminist, working class, and cultural issues. With archival research now ubiquitous, illustrated by the recent number of published collections, journal articles, conference sessions, and pedagogical treatises devoted to the topic, this volume appeals to a broad range of scholarly fields and areas of study.

Primary, archival investigation leads to novel insights and publications, and has a place in most of the research being conducted by compositions and rhetoric scholars. This volume will chart the recent historical trends of archival methodologies and suggest future directions for research.

Originally published in 1991. Each of the 12 chapters in this book build upon an approach to the analysis of spoken and written texts that is centred upon the recipient rather than the producer, for the abilities of listeners and readers deserve much attention. This book should be of interest to students and lecturers of linguistics, literary studies, English, education, communication studies and psychology.

Originally published in 1986. Here is a valuable and engaging overview of the cataloging aspects of the United States Newspaper Program, the most extensive and comprehensive original cataloging enterprise undertaken in America. The importance of newspapers for purposes of historical research is obvious. The USNP was a cooperative national effort among the states and the federal government to locate, catalog, and preserve on microfilm newspapers published in the United States from the eighteenth century to the present. Running until 2107, the USNP was an essential program of preserving journalism history as well as records of historical events. This book talks through the cataloging process in Pennsylvania as an example.

Pedagogical interaction can be observed through many different landscapes, such as the graduate seminar, the writing skills center, the after-school literacy program, adult ESL classrooms, and post-observation conferences. By viewing these settings through the lens of conversation analysis, this volume lays the groundwork for three principles of pedagogical interaction: competence, complexity, and contingency. The author explores these principles and how they inform what makes a good teacher, how people learn, and why certain pedagogical encounters are more enlightening than others. Drawn from the author’s original research in various pedagogical settings, this volume collects empirical insights from conversation analysis and contributes to theory building.

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.

Global Writing for Public Relations offers the following features:

Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;

An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;

Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;

Storytelling skills that help writers craft compelling content;

Real-world global examples from diverse industries that illustrate creative solutions;

Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;

Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and

Supplemental online resources for educators and students.

English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Written especially for undergraduate students, Representation synthesises and updates our understandings of representation – and the tools for its analysis – for use in the new mediascape.

Jenny Kidd uses an engaging range of current examples and a lively style to explore a number of key questions reflecting existing and contemporary debates about representation.

These key questions include: Who ‘owns’ and manages representations? Whose realities are foregrounded, and whose are consigned to invisibility? To what extent are increased opportunities for self-representation altering the landscape? And what happens to representation within the noisy, playful and often subversive communications of the Internet?

Kidd considers the political, social and cultural importance of representation across a broad spectrum of cultural and creative industries.

This examination of the relationship between media/cultural representations and the construction of reality, identity and society makes it an ideal text for students that need to get to grips with this core thematic of media and cultural studies.

In the two decades bracketing the turn of the millennium, large-scale weather disasters have been inevitably constructed as media events. As such, they challenge the meaning of concepts such as identity and citizenship for both locally affected populations and widespread spectator communities. This timely collection pinpoints the features of an often overlooked yet rapidly expanding category of global media and analyzes both its forms and functions. Specifically, contributors argue that the intense promotion and consumption of 'extreme weather' events takes up the slack for the public conversations society is not having about the environment, and the feeling of powerlessness that accompanies the realization that anthropogenic climate change has now reached a point of no return. Incorporating a range of case studies of extreme weather mediation in India, the UK, Germany, Sweden, the US, and Japan, and exploring recent and ongoing disasters such as Superstorm Sandy, the Fukushima nuclear crisis, flooding in Germany, and heat waves in the UK, Extreme Weather and Global Media generates valuable inquiry into the representational and social characteristics of the new culture of extreme weather.