Comunicación y cultura

Parmi les dix premiers sites visités au monde, Wikipédia est désormais d’un usage courant dans le milieu éducatif et scientifique. Mais quelles sont exactement les relations que les chercheurs ont nouées avec la plus célèbre encyclopédie participative et collaborative en ligne? Tel est l’objet de ce livre collectif et interdisciplinaire, où alternent études de cas et réflexions transversales.

En observant la participation des chercheurs et experts à Wikipédia, l’ouvrage cherche notamment à identifier des enjeux en termes d’intermédiation des savoirs, de structuration et de reconnaissance d’un champ ou de diffusion de la culture scientifique. Il a aussi pour ambition de présenter les problématiques soulevées par les chercheurs qui se sont saisis de Wikipédia en tant qu’objet de recherche, pour étudier la transformation des formes de savoir, les processus d’élaboration des articles et la gouvernance de l’encyclopédie. Ce tour d’horizon revient pour finir sur les modes d’utilisation de Wikipédia par les chercheurs et les enseignants dans le cadre de leur activité scientifique ou pédagogique, pour en saisir aussi bien les modalités effectives que les représentations relevant du discours ou de l’imaginaire.

Les douze contributions qui composent cet ouvrage en attestent: Wikipédia est bien un objet scientifique émergent, et les auteurs ici réunis nous aident à mieux l’identifier.

This handbook provides students with the communication skills they will need to further their careers. It provides self-assessments, a structure for planning, and the skills required for starting a career. The handbook highlights the main issues that have to be taken in consideration when planning a career. More essentially, it provides directions on how to acquire the skills and competences that are needed after completing education at the university.

Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking practices demand profound rethinking of the categories of linguistic analysis, given the blurring of traditional distinctions between oral and written discourse in digital texts. This volume reconsiders underlying linguistic and semiotic frameworks of analysis of spoken and written discourse in the light of the new paradigms of online communication, in keeping with a multimodal corpus linguistics theoretical framework.

Typical modes of online interaction encompass speech, writing, gesture, movement, gaze, and social distance. This is nothing new, but here Sindoni asserts that all these modes are integrated in unprecedented ways, enacting new interactional patterns and new systems of interpretation among web users. These "non verbal" modes have been sidelined by mainstream linguistics, whereas accounting for the complexity of new genres and making sense of their educational impact is high on this volume’ s agenda. Sindoni analyzes other new phenomena, ranging from the intimate sphere (i.e. video chats, personal blogs or journals on social networking websites) to the public arena (i.e. global-scale transmission of information and knowledge in public blogs or media-sharing communities), shedding light on the rapidly changing global web scenario.

Classroom Communication and Diversity provides a useful framework for helping both new and experienced teachers and instructors navigate the communication challenges in today’s diverse classroom. It encourages teachers to reflect on how their personal cultures influence their expectations regarding classroom communication. This textbook is distinctive in its distillation of research from numerous sources to provide the best viewpoint and systems for focusing on the needs of the individual learner.

Dana L. Powell and Robert G. Powell draw on research in both the communication and education disciplines, and provide useful strategies for improving teaching practices alongside theoretical models regarding diversity in the classroom. Much of the information found in this text is also inspired by the authors’ direct experience in schools and from the experience they have gleaned from other first-line instructors as well as from parents and children.

Among the many updates to this Third Edition are:

Expanded coverage of students with diverse needs

Discussion on working effectively with parents

Coverage of cultural influences and the impact of race and ethnicity on disciplinary actions

Examination of the role of social media and its impact on instructional communication

The increase of educational technology use.

Teachers and scholars in the communication and education fields will find this text practical and valuable for their teaching efforts, and it is appropriate for instructional communication courses in both disciplines.

Language, Culture, Identity and Citizenship in College Classrooms and Communities examines what takes place in writing classrooms beyond academic analytical and argumentative writing to include forms that engage students in navigating the civic, political, social and cultural spheres they inhabit. It presents a conceptual framework for imagining how writing instructors can institute campus-wide initiatives, such as Writing Across Communities, that attempt to connect the classroom and the campus to the students’ various communities of belonging, especially students who have been historically underserved.

This framework reflects an emerging perspective—writing across difference—that challenges the argument that the best writing instructors can do is develop the skills and knowledge students need to make a successful transition from their home discourses to academic discourses. Instead, the value inherent in the full repertoire of linguistic, cultural and semiotic resources students use in their varied communities of belonging needs to be acknowledged and students need to be encouraged to call on these to the fullest extent possible in the course of learning what they are being taught in the writing classroom. Pedagogically, this book provides educators with the rhetorical, discursive and literacy tools needed to implement this approach.

The attitude of Russia towards climate change is extremely important for the success of climate change control policies worldwide, as Russia, with its cold climate and vast resources of carbon fuels, is one of the world’s biggest polluters. Moreover, Russia frequently comes across as not being very interested in containing environmental pollution. This book explores how issues to do with climate change are handled by the Russian media. It discusses how the state and economic elites have influenced Russia’s environmental communication, with the state’s control of the media strengthening since Putin came to power, and with control being exercised in some cases by ignoring or silencing the key issues. However, the book also shows how, recently, elites and the state in Russia have begun to realise that it is in the state’s best interest to pursue more climate-oriented policies. The book concludes by examining how the communication of climate change issues in Russia could be improved and by assessing the extent to which a recent change in state climate policy could mean that media coverage of climate change in Russia will keep increasing.

La realidad hace que cada vez sea más necesaria una educación específica para interactuar con los nuevos medios.Saber qué es más o menos adecuado hacer, qué peligros existen (invasión de la privacidad, control por parte de empresas u organismos, o la relación con personas con dudosas intenciones). Si nos educaron para interactuar en la sociedad real, también necesitamos educarnos para interactuar en las redes.

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.

Political marketing coalesced as a subfield in the mid1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing.

El plan de marketing digital en la práctica abunda en la labor que el autor ha pretendido realizar, en los últimos 21 años, aportando su experiencia para elaborar El plan de marketing en la práctica. Este manual fue elegido por las escuelas de negocio, empresas de consultoría y altos directivos de importantes multinacionales como uno de “los 20 mejores libros de gestión” de los últimos años, junto con libros de prestigiosos gurús como Gary Hamel (“Liderando la Revolución”) o Jack Welch (“Jack Welch, Hablando Claro”), ex presidente de General Electric, entre otros. Para ello, como suele ser habitual en este autor, el libro presenta dos casos reales de empresas, en situaciones muy distintas: El capítulo 2 da a conocer el plan de marketing integral (on y off line) de una start up (Nire iHealth) que nace en diciembre de 2013, con un planteamiento global, que en 2014 facturó en Colombia menos de 50.000€, y que su plan de marketing contempla para los próximos años varios miles de millones de euros, con soluciones de autogestión de la salud, basadas en la prevención. El capítulo 3 muestra dos planes de marketing digital de Ternua, la marca de outdoor de Ternua Group. Esta empresa de artículos deportivos, cuya matriz data de 1989, ha encontrado sus nichos de mercado con los que luchar con multinacionales de la talla de Adidas y Nike, y factura unos 30 millones de euros, de los que el 33% proviene del exterior.Estos capítulos los complementa con: El capítulo 1 que expone la aportación del marketing a la empresa en la era digital, define el concepto de marketing digital y reflexiona sobre el futuro de las numerosas figuras digitales que han surgido en este siglo. El capítulo 4 que muestra cómo hacer el seguimiento y el control del plan de marketing. Y un epílogo que explora la repercusión que la nueva era digital está teniendo en la evolución del marketing moderno.En resumen, El plan de marketing digital en la práctica trata de cubrir la laguna que tienen las empresas al integrar el marketing digital en el plan de marketing de su organización.Índice Aportación del marketing a la empresa en la era digital.- Cómo elaborar con éxito su plan de marketing digital.- El plan de marketing digital de Ternua.- Cómo hacer el seguimiento y el control del plan de marketing.- Hacia una nueva era empresarial.- Bibliografía.