Comunicación y cultura

Mit seinem Körper versucht der Mensch, Gemeinsamkeit mit anderen Menschen herzustellen (Kommunikation) und systemhaft aufrecht zu erhalten (Kultur). Gleichzeitig sind der Körper und seine Eigenarten, wie etwa das Geschlecht oder die Generation, Ergebnisse von Kommunikation in Kultur. Beides ist keine harmonische Wechselwirkung, sondern ein problematischer, ja «skandalöser» Konflikt, den die aus vielen Forschungskulturen, Sprachen und Disziplinen stammenden Beiträge dieses Bandes einerseits historisch dokumentieren und andererseits theoretisch weiter denken. Dabei liegt der Fokus auf dem Mittelalter und der Frühen Neuzeit in Europa, als sich die modernen Beziehungsstrukturen noch nicht verfestigt hatten. Die Beiträge gehen auf die gleichnamige Tagung zurück, die im Mai 2113 in Lausanne stattgefunden hat. Sie sind auf Deutsch, Französisch und Englisch verfasst.

Este e-book aborda el tema del uso del marketing y de la comunicación corporativa por parte de los movimientos sociales contrahegemónicos y en el contexto de la sociedad postindustrial. En este escenario, el cambio de sentidos y de prácticas discursivas emerge como la meta de los nuevos movimientos sociales. Las estrategias y las tácticas que se desplegaron durante la sociedad industrial ya no son válidas para que los movimientos sociales actuales consigan sus objetivos. Por eso, sostenemos que el uso de estrategias de comunicación corporativa se les presenta como una oportunidad y un punto de inflexión históricos. La obra se dirige a estudiantes de grado y de posgrado, a docentes y a investigadores, a militantes de movimientos sociales y a la sociedad en general. Tiene por objetivos dar a conocer la problemática apuntada y sus soluciones posibles.

National Book Award Finalist. How did humanity originate and why does a species like ours exist on this planet? Do we have a special place, even a destiny in the universe? Where are we going, and perhaps, the most difficult question of all, "Why?"

In The Meaning of Human Existence, his most philosophical work to date, Pulitzer Prize–winning biologist Edward O. Wilson grapples with these and other existential questions, examining what makes human beings supremely different from all other species. Searching for meaning in what Nietzsche once called "the rainbow colors" around the outer edges of knowledge and imagination, Wilson takes his readers on a journey, in the process bridging science and philosophy to create a twenty-first-century treatise on human existence—from our earliest inception to a provocative look at what the future of mankind portends.

Continuing his groundbreaking examination of our "Anthropocene Epoch," which he began with The Social Conquest of Earth, described by the New York Times as "a sweeping account of the human rise to domination of the biosphere," here Wilson posits that we, as a species, now know enough about the universe and ourselves that we can begin to approach questions about our place in the cosmos and the meaning of intelligent life in a systematic, indeed, in a testable way.

Once criticized for a purely mechanistic view of human life and an overreliance on genetic predetermination, Wilson presents in The Meaning of Human Existence his most expansive and advanced theories on the sovereignty of human life, recognizing that, even though the human and the spider evolved similarly, the poet's sonnet is wholly different from the spider's web. Whether attempting to explicate "The Riddle of the Human Species," "Free Will," or "Religion"; warning of "The Collapse of Biodiversity"; or even creating a plausible "Portrait of E.T.," Wilson does indeed believe that humanity holds a special position in the known universe.

The human epoch that began in biological evolution and passed into pre-, then recorded, history is now more than ever before in our hands. Yet alarmed that we are about to abandon natural selection by redesigning biology and human nature as we wish them, Wilson soberly concludes that advances in science and technology bring us our greatest moral dilemma since God stayed the hand of Abraham.

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979.
Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.
From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.

Cuando se habla de solidaridad, desarrollo, derechos humanos y Organizaciones No Gubernamentales para el Desarrollo (ONGD) y sus vinculaciones con la comunicación, la Universidad suele aparecer casi exclusivamente como generadora de propuestas teóricas de más o menos calado, mientras queda en penumbra su capacidad para desarrollar experiencias y proyectos capaces de construir solidaridad y desarrollo desde la comunicación activa. Sin embargo, su vocación de servicio para la mejora de la sociedad obliga a reflexionar y debatir sobre el compromiso de la institución educativa con la solidaridad. Y muy especialmente cuando la crisis que sufrimos debilita precisamente la presencia y la fuerza de la solidaridad y la cooperación hacia los más débiles y empobrecidos. El potencial académico, científico y técnico que posee la Universidad, así como sus recursos humanos, puestos al servicio de la sociedad, pueden ser una plataforma eficaz para el desarrollo de políticas de cooperación pública, y una garantía para que éstas se lleven a cabo con equidad y justicia. Esta nueva publicación del Foro Universitario de Investigación en Comunicación nace como esfuerzo colectivo para la reflexión, con el propósito de compartir experiencias e ideas, para edificar, en definitiva, un escenario que ayude a definir, proponer y construir el territorio y el recorrido de la Universidad hacia la solidaridad.

Continuando la línea de investigación propuesta en las publicaciones Escrituras híbridas y rizomáticas y Antropofagias, la obra entrega un completo análisis de los cambios y las discontinuidades que se producen en la crítica de la comunicación y la cultura como consecuencia de las transformaciones tecnológicas, discursivas y visuales que se producen por la irrupción del ciberespacio.Es así, como los autores analizan los cruces que se presentan entre la cultura y la alta cultura, y cómo ello ha influenciado en los discursos culturales de la modernidad desde los ámbitos de la ciencia, las artes y, en sí, la propia cultura.El lector será partícipe de los cuestionamientos entre crítica cultural y política, el estudio de conceptos como «representación», «sujeto» y «autor», el estructuralismo tardío, la deconstrucción, las teorías anarco-deseantes, la postmodernidad y la crítica a los estudios culturales, entre otros.Los autores nos invitan a acompañarlos en «un análisis teórico-conceptual sobre las transformaciones que el simulacro y la virtualidad están produciendo en la representación cultural y en la comunicación con sus epistemologías en conflicto o de época postepistemológica».

The cultural and philosophical study of software is crucial, both within and outside of the university, at an international level and across disciplines. Software is increasingly considered the focus of digital media studies because of the perceived need to address the invisibility, ubiquity, and power of digital media. Yet software remains quite obscure to students and scholars in media studies, the social sciences, and the humanities.This unique book engages directly in close readings of technical texts and computer code in order to show how software works and in what sense it can be considered constitutive of culture and even of human thought. Federica Frabetti combines this with an engagement with thinkers such as Bernard Steigler and Jacques Derrida to problematize the very nature of the conceptual system on which software is based and which has shaped its historical evolution. The book argues for a radical demystification of software and digital technologies by addressing the mystery that surrounds its function and that affects our comprehension of its relationship between technology, philosophy, culture, and society.

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.

This is a book about communication behavior: how we conceptualize it, observe it, measure it, and analyze it.
The 1971s and 1980s were times when communication behavior was a primary interest of many communication scholars. The aim of this book is to reignite some interest in and passion about how human communication behavior should be studied. It presents the best advice, techniques, cautions, and controversies from the 1970s and 1980s and then updates them. Several chapters also introduce statistical methods and procedures to allow readers to analyze behavioral data.
This book is a useful resource for communication scholars and graduate students to guide their study of communication behavior.

Offering a comprehensive analysis of mediated representations of global pandemics, this book engages with the construction, management, and classification of difference in the global context of a pandemic, to address what it means – culturally, politically, and economically – to live in an infected, diseased body. Marina Levina argues that mediated representations are essential in translating and making sense of difference as a category of subjectivity and as a mode of organizing and distributing change. Using textual analysis of media texts on pandemics and disease, she illustrates how they represent a larger mediascape that drafts stories of global instabilities and global health. Levina explains how the stories we tell about disease matter; that the media is instrumental in constructing and disseminating these stories; and that mediated narratives of pandemics are rooted in global flows of policies, commerce, and populations. Pandemics are, by definition, global crises.