Economía de la comunicación

This volume is the first book-length examination of the political economy of media transformation in South Africa. By locating South Africa within continental and global contexts of changes and with theoretical incisiveness and praxis-oriented understanding, authors depict a media system at the forefront of transition both in terms of shifting representations of race and class and in terms of ownership and readership changes. Chapters explain the idea and emergence of black economic empowerment and its adoption by the media industry as well as the way in which black labor unions took ownership of South Africa’s biggest companies.

Topical issues include the controversial flux of identity, vagaries of regulations, changes to state-owned enterprises and to print, broadcast media, and telecommunications corporations. A unique component of this book that is also hitherto untreated by others is treatment of the pivotal role of leading advertisers both in the way they they challenged racial stereotyping and helped forge changes in media depiction of racial groups. This book is an authoritative reference available to scholars of media, business, sociology, political economy, and African studies who desire more than a linear presentation of issues pertinent to media transformation in South Africa shortly before the end of and after apartheid.

Contents: Political Economy, Representation, and Transformation in South Africa, Anthony A. Olorunnisola, Keyan G. Tomaselli, and Ruth Teer-Tomaselli. A Continental Perspective on the Transformation of South Africa’s Media and Communication Policies, Anthony A. Olorunnisola and George W. Lugalambi. Political Economy of Racial Stereotyping in Advertising, Alexander Robert Holt. Structural Processes of Reform as an Influence on Advertising, Alexander Robert Holt. Identification in Transformation: An Overview of Media Discourses, Herman Wasserman. Transforming State-Owned Enterprises in the Global Age: Lessons from Broadcasting and Telecommunications in South Africa, Ruth Teer-Tomaselli. Political Economy of the Transformation and Globalization of South African Media 19941997, Keyan G. Tomaselli. Economic Analysis of Black Empowerment in the Media Industry 1994-1999. Unpacking Black Economic Empowerment: The Case of New Africa Investments Limited, Iain Evans, Ayesha Mall and Narushka Moodley. The Structure of Content: The Political Economy of Die Burger Western cape, 2004-2005, Gabriël J. Botma. Political Economy of Media Transformation in South Africa and the Next Frontier, Anthony A. Olorunnisola and Keyan G. Tomaselli. About the Authors. Author Index. Subject Index.

This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course where the instructor wishes to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make sense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.

The Handbook of Global Media and Communication Policy offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy, drawing on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs. This book is edited by IAMCR members Robin Mansell and Marc Raboy, and most of its 33 chapters are authored by IAMCR members.

¿Por qué motivos la comunicación tiende a vincularse con unos imaginarios orientados a la transmisión de información y a la modificación persuasiva de las conductas de los ciudadanos-audiencias? ¿Por qué, al pensar la comunicación, no surgen tan fácilmente sus conexiones con la transformación social?.

Este texto está diseñado como material dirigido a todas aquellas personas y organizaciones sociales que trabajan en el amplio campo de la intervención social y desean pensar sobre las tecnologías de la información y sobre la comunicación desde enfoques alternativos a los dominantes.

Este es un libro imprescindible, y con poquísimos antecedentes en el mundo de la televisión, para aquellos que quieran conocer la verdad sobre el rating, cómo se mide, quién lo hace, cómo se interpretan las planillas, cómo sacar conclusiones válidas y hasta dónde confiar en los números disponibles.

Esta obra comienza con el acercamiento histórico a las “industrias culturales”, compuestas por empresas de los sectores de artes escénicas, musicales, audiovisuales y editoriales y otras parcialmente culturales, como juguetes, videojuegos, turismo idiomático, publicidad e informática. El español constituye una herramienta de relevancia internacional en la comunicación, la transmisión del conocimiento y la cultura, porque representa un activo intangible de gran valor para las empresas españolas y latinoamericanas y, por tanto, se hace imprescindible delimitar y medir su peso real en el negocio de las industrias culturales.

El libro es una herramienta para acercarnos a negocios en expansión que refuerzan los nexos económicos y culturales entre España y Latinoamérica y los extienden más allá de nuestras fronteras.