Estructura y políticas de la comunicación

The worth of public service media is under increasing scrutiny in the 21st century as governments consider whether the institution is a good investment and a fair player in media markets. Mandated to provide universally accessible services and to cater for groups that are not commercially attractive, the institution often confronts conflicting demands. It must evidence its economic value, a concept defined by commercial logic, while delivering social value in fulfilling its largely not-for-profit public service mission and functions. Dual expectations create significant complexity for measuring PSM’s overall ‘public value’, a controversial policy concept that provided the theme for the RIPE@2112 conference, which took place in Sydney,

This book, the sixth in the series of RIPE Readers on PSM published by NORDICOM, is the culmination of robust discourse during that event and the distillation of its scholarly outcomes. Chapters are based on top tier contributions that have been revised, expanded and subject to peer review (double-blind). The collection investi gates diverse conceptions of public service value in media, keyed to distinctions in the values and ideals that legitimate the public service enterprise in media in many countries.

MedieSverige är en publikation som ger en bred och aktuell överblick av det svenska medielandskapet. Detta är Nordicoms tionde upplaga av den tryckta utgåvan. Boken innehåller artiklar i vilka olika forskargrupper och enskilda forskare vid svenska universitet och högskolor analyserar och diskuterar aktuella frågeställningar kring medier. Här ges också en exposé över fyra decenniers medieutveckling. Därefter följer en samlad statistisk översikt över svenska medier, indelad i tio kapitel (Medier i Sverige, Medieföretag & ägande, IKT – Informations- & kommunikationsteknologi, Dagstidningar, Tidskrifter, Böcker, Radio, Fonogram, Television och Film, bio & video). Nordicom-Sverige söker att i tabellsammanställningarna redovisa en så bred och tillförlitlig statistik som är möjlig i Sverige i dag. Målsättningen är att förmedla en lättillgänglig kunskap om mediesituationen i Sverige.

En 2112 se realizó en el Instituto de Altos Estudios Sociales de la Universidad Nacional de San Martín el III Seminario Internacional de Posgrado de la Red de Estudios y Políticas Culturales. Este seminario, que tuvo eventos similares en Chile, México y Colombia, es parte de las actividades de una red de posgrado del Consejo Latinoamericano de Ciencias Sociales y del Centro de Alto Estudios de la Organización de Estados Iberoamericanos. Para la realizacón del evento de Buenos Aires contamos con el importante apoyo de la Fundación Heinrich Böll, institución alemana que también auspicia la publicación de este libro. El seminario estuvo centrado en los estudios y debates sobre “Culturas políticas y políticas culturales”. Los temas abarcaron las configuraciones culturales, las políticas de la alterización, las políticas musicales, las teorías feministas, la diversidad y los derechos humanos, la ciudad y el arte, y las concepciones del sentido común. Dictaron clases Eduardo Restrepo (Universidad Javeriana de Bogotá), Ángel Quintero (Universidad de Puerto Rico), Karina Bidaseca (IDAES-UNSAM), Eduardo Nivón (Universidad Autónoma Metropolitana, de México), Víctor Vich (Pontificia Universidad Católica de Perú), además de José Nun (IDAES-UNSAM) y quien suscribe. Más de cincuenta estudiantes de doce países de América Latina realizaron el Seminario. Este libro recoge una selección de los textos realizados por los estudiantes, que abarcan diferentes temas y países, así como la conferencia especial de José Nun.

En la actualidad, la labor del gestor de comunidades online se ha convertido en una potente y efectiva estrategia de comunicación y marketing. El gran libro del community manager explica cómo debe actuar el responsable de social media y establece los principios fundamentales de la gestión de la reputación de las marcas en internet, desde una visión juiciosa y ponderada de esta nueva profesión denominada community manager.

El autor, experto en redes sociales y empresa, describe las herramientas básicas para crear y gestionar una comunidad, profundiza en las principales plataformas existentes, proporciona útiles y sorprendentes consejos sobre cómo analizar los resultados obtenidos de las acciones emprendidas, y cómo reorientarlas según las necesidades. Además, ofrece prácticas estrategias y recursos para optimizar el trabajo del community manager, revela las fuentes de información de referencia y explica cómo realizar concursos, promociones y campañas de publicidad.

Este libro, con referencias a los muchos mitos de la profesión, ha sido elaborado de manera clara y sencilla como si fuera un extenso post del blog TreceBits que escribre el autor, web especializada en redes sociales y periodismo 2.1 que, tras cinco años de actividad, se ha convertido en un referente de la información sobre social media en lengua española, especialmente para las empresas y las marcas.

The European Media and Communication Doctoral Summer School brings together a group of highly qualified doctoral students as well as lecturing senior researchers and professors from a diversity of European countries. The main objective of the fourteen-day summer school is to organise an innovative learning process at doctoral level, focusing primarily on enhancing the quality of individual dissertation projects through an intercultural and interdisciplinary exchange and networking programme. This said, the summer school is not merely based on traditional postgraduate teaching approaches like lectures and workshops. The summer school also integrates many group-centred and individual approaches, especially an individualised discussion of doctoral projects, peer-to-peer feedback – and a joint book production.

The topic “Media Practice and Everyday Agency in Europe” is dedicated to the fundamental question: How is media change related to the everyday agency and sense making practices of the people in Europe? This volume consists of the intellectual work of the 2113 European Media and Communication Doctoral Summer School, organized in cooperation with the European Communication Research and Education Association (ECREA) at the ZeMKI, the Centre for Media, Communication and Information Research of the University of Bremen, Germany. The chapters cover relevant research topics, structured into four sections: “Dynamics of Mediatization”, “Transformations”, “Methods”, and “The Social”.

Media, Environment and the Network Society provides a timely and far-reaching analysis of the shifting role of the media in covering some of the most important global environmental challenges we face today. Anderson examines the influential theory of 'network society' and discusses its significance for understanding the nature of contemporary environmental activism and the media politics of the environment. She argues that the success of an environmental campaign cannot be judged by media visibility alone. Among the key questions the book seeks to address are: What factors trigger particular environmental stories to make their way into the headlines while others are ignored? How do issue attention cycles operate? And how do some actors seek to keep issues off the agenda? The chapters focus specifically on climate change, the Deepwater Horizon oil disaster and emerging technologies such as synthetic biology and nanotechnology.

European institutions affect the day-to-day functioning of film, television, radio and the Internet. Their 'meddling' with media provokes many tensions, most importantly with member states including France, Germany, Belgium and Hungary. In addition, Europe's intervention is often deemed overly economic in approach, focusing on the success of an internal market – to the detriment of public interest objectives such as pluralism, diversity and universality. This handbook sheds light on these tensions through state-of-the-art, scientific contributions on various domains of European media policies. The overall aim of this handbook is to explore key concepts and theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; competition law and its effect on the media sector; and international aspects of the fragmented policy domain.

What are the characteristics that render the media free and independent, and do European media policies develop in ways that promote media freedom and independence? What are the main constraints or threats to the operation of free and independent media, and what are the policy processes, institutional structures, regulatory practices and tools that can help counteract these? In a period of profound changes brought to the media ecosystem, media consumption and use, Media Policies Revisited explores key features of media policies and regulation in fourteen countries, investigating their strengths and weaknesses in the protection of media freedom and the promotion of independent media behaviour. Standing at the crossroads of media studies and legal and media governance research, this volume of groundbreaking essays offers fresh thinking on the conditions under which media policies can support free and independent media, providing a valuable reference for students, scholars, policy-makers and regulators.

Small nations are growing in prominence. In 1951, there were 22 sovereign European states with a population below 18 million. Today there are 36 – not to mention many more stateless nations. What are the particular characteristics of the media in small nations? What challenges do broadcasters and other media institutions in these countries face, how can these be overcome, and are there advantages to operating in a small national context? How are small nations represented on screen, and how do audiences in small nations engage with the media? Bringing together perspectives from across Europe, including case-studies on Catalonia, the Basque Country, Wales, Scotland, Iceland, Portugal, Slovenia and Macedonia, this collection answers these questions. At the same time, it provides readers with insights into broader issues of media policy, representation, national identity, transnationalism, audience reception and media research methods. With European media institutions and practitioners coming to terms with the changes brought about by digitisation and globalisation against a backdrop of financial uncertainty, this collection offers a timely contribution to debates about the media in Europe. Contributors include: Steve Blandford, John Newbigin, Sally Broughton Micova, Josep Àngel Guimerà, Ana Fernández Viso, Agnes Schindler, Dilys Jones, Trish Reid, Jacqui Cochrane, Anabela de Sousa Lopes and Merris Griffiths.

El libro centra su voluntad de saber en dos acciones concretas: en un primer momento, en desarrollar los diferentes momentos y etapas por las cuales ha transitado el proceso de institucionalización del campo académico de la comunicación en América Latina a partir de crear un recuento histórico mínimo del origen de los procesos de habituación y tipificación institucional. En un segundo momento, en desarrollar una aproximación a las características estructurales y de hondo arraigo que definen a la producción de conocimiento de la investigación latinoamericana en comunicación.