Sociedad de la información

El arte del Social Media es la guía de referencia del “How to” del social media. En tan sólo 192 páginas nos descubre como triunfar en las redes sociales mediante tips, técnicas y consejos y rentabilizar al máximo tiempo, esfuerzo y dinero.

Guy Kawasaki, el legendario evangelista jefe de Apple y uno de los pioneros del uso empresarial del Social Media. Ahora ha unido fuerzas con su colega, Peg Fitzpatrick, para ofrecernos esta guía definitiva para rentabilizar al máximo su tiempo, su esfuerzo y su dinero.

Esta obra es imprescindible para que cualquier persona pueda conquistar las redes sociales. Le guiará por el proceso necesario para poner los cimientos, amasar sus activos digitales, anunciarse en el mercado, optimizar su perfil, atraer a más seguidores, realizar comunicación eficiente, e integrar con eficacia medios sociales y blogs para crear una gran comunidad.

In this book, Helen Kennedy argues that as social media data mining becomes more and more ordinary, as we post, mine and repeat, new data relations emerge. These new data relations are characterised by a widespread desire for numbers and the troubling consequences of this desire, and also by the possibility of doing good with data and resisting data power, by new and old concerns, and by instability and contradiction. Drawing on action research with public sector organisations, interviews with commercial social insights companies and their clients, focus groups with social media users and other research, Kennedy provides a fascinating and detailed account of living with social media data mining inside the organisations that make up the fabric of everyday life.

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media.

From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

From selfies and memes to hashtags and parodies, social media are used for mundane and personal expressions of political commentary, engagement, and participation. The coverage of politics reflects the social mediation of everyday life, where individual experiences and thoughts are documented and shared online.

In Social Media and Everyday Politics, Tim Highfield examines political talk as everyday occurrences on Twitter, Facebook, blogs, Tumblr, Instagram, and more. He considers the personal and the political, the serious and the silly, and the everyday within the extraordinary, as politics arises from seemingly banal and irreverent topics. The analysis features international examples and evolving practices, from French blogs to Vines from Australia, via the Arab Spring, Occupy, #jesuischarlie, Eurovision, #blacklivesmatter, Everyday Sexism, and #illridewithyou.

This timely book will be a valuable resource for students and scholars in media and communications, internet studies, and political science, as well as general readers keen to understand our contemporary media and political contexts

Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle.

This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

New media — we are told — exist at the bleeding edge of obsolescence. We thus forever try to catch up, updating to remain the same. Meanwhile, analytic, creative, and commercial efforts focus exclusively on the next big thing: figuring out what will spread and who will spread it the fastest. But what do we miss in this constant push to the future? In Updating to Remain the Same, Wendy Hui Kyong Chun suggests another approach, arguing that our media matter most when they seem not to matter at all — when they have moved from "new" to habitual. Smart phones, for example, no longer amaze, but they increasingly structure and monitor our lives. Through habits, Chun says, new media become embedded in our lives — indeed, we become our machines: we stream, update, capture, upload, link, save, trash, and troll. Chun links habits to the rise of networks as the defining concept of our era. Networks have been central to the emergence of neoliberalism, replacing "society" with groupings of individuals and connectable "YOUS." (For isn't "new media" actually "NYOU media"?) Habit is central to the inversion of privacy and publicity that drives neoliberalism and networks. Why do we view our networked devices as "personal" when they are so chatty and promiscuous? What would happen, Chun asks, if, rather than pushing for privacy that is no privacy, we demanded public rights — the right to be exposed, to take risks and to be in public and not be attacked?

This text guides students through the essential elements and structures of a social media campaign, beginning with conception and finishing with evaluation. Designing engagement with audiences through listening; strategic design; engagement; and evaluation, it outlines the process for public relations students and professionals to use when developing digital strategies.

Using a set structure for learning key elements to managing social media, this text presents a holistic cycle in which students can understand communication processes in a social media environment. It will also serve practitioners who have had little or no formal training in producing and executing social media campaigns.

Los periodistas nunca deben renunciar al dato preciso y al rigor en la interpretación de las causas y consecuencias. Ni siquiera si se adentran en los géneros de opinión o se someten a las limitaciones de espacio y tiempo que imponen las circunstancias de los medios actuales. Su obligación siempre es trascender la obviedad para ser útiles y propiciar un diálogo enriquecedor. Porque, por muy exigente que sea el formato explorado, no hay justificación para lo vacuo. He aquí la motivación principal de este libro: invitar al público a reflexionar sobre la construcción colectiva de un marco de convivencia a través de un centenar de artículos breves o «billetes», originalmente publicados en catalán en el Diari de Girona y traducidos al castellano por el autor. Las piezas tratan de sintetizar, mediante la mínima teoría y toda la práctica posible, las numerosas opciones disponibles para que los columnistas afronten estos retos.

Hoy día los ciudadanos del mundo estamos siendo vigilados y , por tanto, controlados. Internet ha revolucionado totalmente los campos de la información y de la vigilancia, que ahora es omnipresente y totalmente inmaterial. De ello se benefician las cinco megaempresas privadas que dominan la Red: Google, Apple, Facebook, Amazon y Microsoft, las cuales se enriquecen con la explotación de nuestros datos personales, que transfieren continuamente a la NSA, la más secreta y potente de las agencias estadounidenses de Información. Ramonet describe en este libro la alianza sin precedentes entre el Estado, el aparato militar de seguridad y las grandes industrias de Internet que han originado este Imperio de la vigilancia; Noam Chomsky y Julian Assange completan con sus opiniones esta tesis.

The attention paid to protest groups and social movements has rarely been higher, be it the Occupy movement, austerity protests, or student demonstrations. These formations are under continual scrutiny by academics, the press and politicians who are all attempting to interpret and understand protest groups, their tactics, demands, and their wider influence on society. Protest Campaigns, Media and Political Opportunities takes an in-depth look at three different protest groups including a community campaign, environmental direct action activists, and a mass demonstration. It offers a broad perspective of each group through a comprehensive combination of insider stories from activists, the authors own involvement with one group, newspaper coverage, each group's social media, websites and leaflets, and government documents. This wealth of material is pieced together to provide compelling narratives for each group's campaign, from the inception of their protest messages and actions, through media coverage, and into political discourse. This book provides a vibrant contribution to debates around the communication and protest tactics employed by protest groups and the significance news media has on advancing their campaigns.