Sociedad de la información

A participação está outra vez na moda, mas ao mesmo tempo sempre desempenhou um papel crucial nas nossas sociedades contemporâneas, e tem sido omnipresente num número surpreendentemente grande de campo societais. No caso da esfera dos media, a sua conjuntura atual é considerada a mais participativa de sempre, apesar de a história da sua participação ser longa e intensa. Para lidar com esses paradoxos, este livro analisa a participação como um conceito estruturalmente instável e como objeto de uma luta político-ideológica que o faz oscilar entre versões minimalistas e maximalistas.

Esta luta é analisada em reflexões teóricas em cinco campos (democracia, arte, desenvolvimento, ordenamento do território e media) e em oito casos diferentes de prática dos media. Estes estudos de caso mostram também a relação próxima da participação com o poder, a identidade, a organização, a tecnologia e a qualidade.

Este libro pretende iniciar un diálogo sobre temas y cuestiones que la comunicación y la escuela silencian o niegan. En muchas ocasiones, se responsabiliza a los docentes y a los comunicadores de sus acciones y los modelos que ponen en práctica, pero lo que hacen no es más que reproducir las políticas educativas, comunicativas e informacionales que el Estado asume y practica en los medios y en la educación. Mientras los gobiernos no pongan en marcha proyectos, propuestas e ideas que se correspondan con la sociedad informacional, en las escuelas y universidades, así como en los medios, estaremos inmersos en concepciones propias de otra era. Estamos a punto de iniciar la tercera década del siglo XXI y las prácticas educativas y comunicativas siguen atadas a los modelos que se dieron a lo largo del siglo XX.

"Métricas de la web social para bibliotecas" identifica, describe y analiza los indicadores que no deben faltar en cualquier biblioteca en su plan de marketing digital y en la evaluación de su uso de los medios sociales, incluso para compararse con la competencia o entre iguales.

La rentabilidad de las acciones que llevan a cabo las bibliotecas en la web social se demuestra con métricas de impacto. Este libro senala cómo los medios sociales son buenos para conseguir beneficios ROI (económicos), pero sobre todo son muy buenos para conseguir beneficios no ROI: prestigio, reconocimiento, participación e interacción con los usuarios.

The relationship between information and the nation-state is typically portrayed as a face-off involving repressive state power and democratic flows: Twitter and the Arab Spring, Google in China, WikiLeaks and the U.S. State Department. Less attention has been paid to those scenarios where states have regarded information and its diffusion as productive of modernity and globalization. It is the central argument of this book that the contemporary nation-state, especially in the global South, is far from hostile to the current informational milieu and in fact makes crucial use of it in order to develop adequate modes of governance, communication and sociality in a networked world. This book focuses on India – an emerging country that has recently witnessed a "software miracle" – to highlight the critical role informatics has historically played in the national imagination and to demonstrate how the state, private capital and civic society have drawn upon and engaged the precepts and protocols of the information age to fashion an "info-nation."

La gestión de las redes sociales es una labor que debe de hacerse siguiendo una estrategia planificada.

El Community Manager es fundamental para cualquier negocio o empresa. Tiene que ser capaz de diseñar una buena estrategia de Social Media Marketing, de establecer conversaciones y de comunicar de la manera más efectiva posible.

El lector aprenderá a gestionar sus perfiles, utilizando las herramientas necesarias para aprovechar al máximo su presencia en las redes sociales.

Los autores facilitan un correo electrónico de contacto, para consultas o resolver posibles dudas.

José Vicente León y Rebeca Capella son expertos en Social Media, Bloggers, Community Managers y fundadores de diferentes webs y blogs de éxito.

El arte del Social Media es la guía de referencia del “How to” del social media. En tan sólo 192 páginas nos descubre como triunfar en las redes sociales mediante tips, técnicas y consejos y rentabilizar al máximo tiempo, esfuerzo y dinero.

Guy Kawasaki, el legendario evangelista jefe de Apple y uno de los pioneros del uso empresarial del Social Media. Ahora ha unido fuerzas con su colega, Peg Fitzpatrick, para ofrecernos esta guía definitiva para rentabilizar al máximo su tiempo, su esfuerzo y su dinero.

Esta obra es imprescindible para que cualquier persona pueda conquistar las redes sociales. Le guiará por el proceso necesario para poner los cimientos, amasar sus activos digitales, anunciarse en el mercado, optimizar su perfil, atraer a más seguidores, realizar comunicación eficiente, e integrar con eficacia medios sociales y blogs para crear una gran comunidad.

In this book, Helen Kennedy argues that as social media data mining becomes more and more ordinary, as we post, mine and repeat, new data relations emerge. These new data relations are characterised by a widespread desire for numbers and the troubling consequences of this desire, and also by the possibility of doing good with data and resisting data power, by new and old concerns, and by instability and contradiction. Drawing on action research with public sector organisations, interviews with commercial social insights companies and their clients, focus groups with social media users and other research, Kennedy provides a fascinating and detailed account of living with social media data mining inside the organisations that make up the fabric of everyday life.

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media.

From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

From selfies and memes to hashtags and parodies, social media are used for mundane and personal expressions of political commentary, engagement, and participation. The coverage of politics reflects the social mediation of everyday life, where individual experiences and thoughts are documented and shared online.

In Social Media and Everyday Politics, Tim Highfield examines political talk as everyday occurrences on Twitter, Facebook, blogs, Tumblr, Instagram, and more. He considers the personal and the political, the serious and the silly, and the everyday within the extraordinary, as politics arises from seemingly banal and irreverent topics. The analysis features international examples and evolving practices, from French blogs to Vines from Australia, via the Arab Spring, Occupy, #jesuischarlie, Eurovision, #blacklivesmatter, Everyday Sexism, and #illridewithyou.

This timely book will be a valuable resource for students and scholars in media and communications, internet studies, and political science, as well as general readers keen to understand our contemporary media and political contexts

Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle.

This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.