Sociedad de la información

The rise of multimedia-based and interactive communications with a global reach has rendered the traditional one-way-flow/sender-receiver communication model highly irrelevant. The steady transformation of the Internet into a limitless communication platform has only accelerated shifts in how media work is perceived and practiced. A major implication of those transitions has been a decline of conventional journalism as more media outlets, brutalized by the financial crisis and an empowered public, seek safe cover in cyberspace. The Arab world has not been immune to such shifts: More Arab media organizations are embracing digital technologies as developments in telecommunications infrastructures continue to approach global standards, especially in the oil-rich Gulf region. According to national and international reports, the Arab region is experiencing steady growth in a wide range of communications sectors like the web, mobile telephony and e-services. Over 151 million Arabs have access to the Web while mobile telephony remains one of the most robust markets in the region. Electronic services in government and private sectors have made impressive headway in countries like the UAE, Kuwait, Jordan and Egypt. Likewise, the telecommunications sector has demonstrated interest in catching up with global technological and business trends as national telecom providers diversify their services to embrace television and multimedia products. In this vibrant communications environment, the notion of audiences has gradually given rise to that of users who are able not only to access unlimited sources of information, but to transmit that information to global audiences at the press of a button. Studies show more and more Arabs are turning to cyberspace to fulfill their needs for news, entertainment and information. In this examination of media practice in the Arab region, Ayish and Mellor examine how journalists are adjusting to the new realities of reporting in the digital age. They question the extent to which social media and new media have been empowering for Arab and pan-Arab journalists operating in authoritarian work environments. Drawing on focus group discussions, interviews, and surveys, the authors paint a contemporary and comprehensive picture of how these journalists perceive of and use digital media. The analysis will also examine the Internet-related information behaviors of journalists, their attitudes towards social media and information technology, their commitment towards using such media, and their perception of their new role as a consequence of integrating social media into their practices.

The arrival of the participatory web 2.1 has been hailed by many as a media revolution, bringing with it new tools and possibilities for direct political action. Through specialised online platforms, mainstream social media or blogs, citizens in many countries are increasingly seeking to have their voices heard online, whether it is to lobby, to support or to complain about their elected representatives. Politicians, too, are adopting "new media" in specific ways, though they are often criticised for failing to seize the full potential of online tools to enter into dialogue with their electorates. Bringing together perspectives from around the world, this volume examines emerging forms of citizen participation in the face of the evolving logics of political communication, and provides a unique and original focus on the gap which exists between political uses of digital media by the politicians and by the people they represent.

Dieses Buch bietet Ihnen einen knappen und präzisen Überblick zu den wichtigsten unternehmerischen Herausforderungen sowie Chancen und Risiken in Bezug auf Social Media. Unabhängig davon, welche Art und Größe von Unternehmen oder Abteilung Sie leiten, ob Sie Industriegüter, Konsumgüter oder Dienstleistungen anbieten – Social Media ist ein Faktor, den Sie beobachten und steuern sollten. Stefanie Babka hilft Ihnen dabei, sich und Ihren Mitarbeitern die richtigen Fragen zu stellen, Antworten zu finden und sich so den internen Herausforderungen zu stellen. Denn Social Media ist eine Führungsaufgabe.

Die AutorInnen beschreiben den aktuellen Status Quo in Sachen Social Media und untersuchen, welche Kommunikationskanäle den Unternehmen zur Verfügung stehen und wie sie genutzt werden. Anhand von Case Studies werden Best-Case und Worst-Case Szenarien aus aktuellen Social Media Kampagnen beschrieben und wissenschaftlich fundiert analysiert.​

Social media is a field of growing importance in our understanding of society, business and education. Emerging from the rapid adoption of internet technologies, social media is liable to grow even more ubiquitous, as the smart phone, tablet and other mobile platforms proliferate. Social media is of intense interest to business, the public sector, educators and analysts both as an exciting way of harnessing technology and widening participation, but also as the generator of big data – which offers a wealth of content for analysis. Leading Issues in Social Media seeks to further our appreciation of the impact of social media by gathering papers presented by a range of academic voices. The volume came about as a result of the editors, Sue Greener and asher Rospigliosi, hosting the first European Conference on Social Media at the University of Brighton in 2114. From those three days in which academics and practitioners gath-ered, debated, discussed and learned and the ensuing conversations there emerged these exciting papers that further our thinking about the leading issues in social media.

Si è sempre erroneamente sostenuto che la vita reale e la vita digitale siano distinte, generando errori semantici più volte perpetrati dai media quali “il popolo della Rete”, come se offline il popolo fosse un altro! La verità è diversa: la vita reale e la vita digitale sono due facce della stessa medaglia, anzi sono la stessa faccia della stessa medaglia, ormai talmente fuse in un unico plasma che si potrebbero immaginare come due liquidi di diverso colore lasciati liberi di miscelarsi in un nuovo cromatismo, non più separati ma uniti, amalgamati.
Si è sempre parlato di personal branding abbinato alla personalità online e di carisma associato a una tipologia di personalità offline ma, se on e off sono saldati, allora lo saranno anche personal branding e carisma. Il carisma è qualcosa che può essere coltivato anche in ambito digital ovvero anche in non-presenza, dove non occorre la fisicità.
Sì, per la prima volta nella storia siamo di fronte a un nuovo modo di approcciarci alla realtà: attraverso la vita reale (VR) e la vita digitale (VD). Abbiamo necessariamente bisogno di una guida perché non esiste uno storico prodotto dalla fusione dei due mondi, non esiste un modus operandi precostituito. Lo stiamo facendo noi, ora, insieme. Partendo da questo libro.
Benvenuto nell’era del digital carisma.

Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars.

This book coins the term “Networked Public” to describe the active social actors in new media ecology. The author argues that, in today’s network society, Networked Public Communication is different than, yet has similarities with, mass communication and interpersonal communication. As such it is the emergent paradigm for research. The book reviews the historical, technological and social context for the rising of Networked Public, analyzes its constituents and characteristics, and discusses the categories and features of social media in China. By analyzing abundant cases from recent years, the book provides answers to the key questions at micro, meso and macro-levels, including how information flows under regulation in the process of Networked Public Communication; what its features and models are; what collective action strategies and“resistance culture”have been developed as a result of Internet regulate; the nature of power games among Networked Public, mass media, political forces and capital, and the links with the development of Chinese civil society.

For most of us, clicking "like" on social media has become fairly routine. For a Marine, clicking "like" from the battlefield lets his social network know he's alive. This is the first time in the history of modern warfare that US troops have direct, instantaneous connection to civilian life back home. Lisa Ellen Silvestri's Friended at the Front documents the revolutionary evolving military guidelines for social media engagement, Silvestri explores specific practices amongst active duty Marines such as posting photos and producing memes. Her interviews, observations, and research reveal how social network sites present both an opportunity to connect with civilians back home, as well as an obligation to do so–one that can become controversial for troops in a war zone. Much like the war on terror itself, the boundaries, expectations, and dangers associated with social media are amorphous and under constant negotiation. Friended at the Front explains how our communication landscape changes what it is like to go to war for individual service members, their loved ones, and for the American public at large change in the way we communicate across fronts. Social media, Silvestri contends, changes what it's like to be at war. Based on in-person interviews and online with the US Marines, Friended at the Front explores the new media habits, attitudes, and behaviors of troops on the ground in Iraq and Afghanistan, and some of the complications that emerge in their wake. The book pays particular attention to the way US troops use Facebook and YouTube to narrate their experiences to civilian network members, to each other, and, not least of all, to themselves. After she reviews evolving military guidelines for social media engagement, Silvestri explores specific practices amongst active duty Marines such as posting photos and producing memes. Her interviews, observations, and research reveal how social network sites present both an opportunity to connect with civilians back home, as well as an obligation to do so–one that can become controversial for troops in a war zone. Much like the war on terror itself, the boundaries, expectations, and dangers associated with social media are amorphous and under constant negotiation. Friended at the Front explains how our communication landscape changes what it is like to go to war for individual service members, their loved ones, and for the American public at large.

In sharply argued, fast-moving chapters, Cory Doctorow's Information Doesn't Want to Be Free takes on the state of copyright and creative success in the digital age. Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls, and the opportunities, creative industries (and individuals) are confronting today–about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn't Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next.