Sociología de la comunicación

Among the most well-known YouTubers are a cadre of talented Asian American performers, including comedian Ryan Higa and makeup artist Michelle Phan. Yet beneath the sheen of these online success stories lies a problem-Asian Americans remain sorely underrepresented in mainstream film and television. When they do appear on screen, they are often relegated to demeaning stereotypes such as the comical foreigner, the sexy girlfriend, or the martial arts villain. The story that remains untold is that as long as these inequities have existed, Asian Americans have been fighting back-joining together to protest offensive imagery, support Asian American actors and industry workers, and make their voices heard. Providing a cultural history and ethnography, Asian American Media Activism assesses everything from grassroots collectives in the 1971s up to contemporary engagements by fan groups, advertising agencies, and users on YouTube and Twitter. In linking these different forms of activism, Lori Kido Lopez investigates how Asian American media activism takes place and evaluates what kinds of interventions are most effective. Ultimately, Lopez finds that activists must be understood as fighting for cultural citizenship, a deeper sense of belonging and acceptance within a nation that has long rejected them.

Based on 15 months of ethnographic research in the city of Alto Hospicio in northern Chile, this book describes how the residents use social media, and the consequences of this use in their daily lives. Nell Haynes argues that social media is a place where Alto Hospicio s residents or Hospiceños express their feelings of marginalisation that result from living in city far from the national capital, and with a notoriously low quality of life compared to other urban areas in Chile. In actively distancing themselves from residents in cities such as Santiago, Hospiceños identify as marginalised citizens, and express a new kind of social norm. Yet Haynes finds that by contrasting their own lived experiences with those of people in metropolitan areas, Hospiceños are strengthening their own sense of community and the sense of normativity that shapes their daily lives. This exciting conclusion is illustrated by the range of social media posts about personal relationships, politics and national citizenship, particularly on Facebook.

This volume explores and clarifies the complex intersection of race and media in the contemporary United States. Due to the changing dynamics of how racial politics are played out in the contemporary US (as seen with debates of the "post-racial" society), as well as the changing dynamics of the media itself ("new vs. old" media debates), an interrogation of the role of the media and its various institutions within this area of social inquiry is necessary. Contributors contend that race in the United States is dynamic, connected to social, economic, and political structures which are continually altering themselves. The book seeks to highlight the contested space that the media provides for changing dimensions of race, examining the ways that various representations can both hinder or promote positive racial views, considering media in relation to other institutions, and moving beyond thinking of media as a passive and singular institution.

Os movimentos feministas não inventaram somente novas estratégias ou novos léxicos, mas, mais importante, conceberam um novo sujeito social, as mulheres: não apenas como leitoras, consumidoras e espectadoras de objectos culturais, mas também como escritoras, realizadoras e produtoras desses mesmos objectos culturais. O foco no cinema português realizado por mulheres correspondeu, assim, ao estudo de uma dupla invisibilidade: aquela que ultrapassa a consagração de alguns nomes, mas também o antagónico interesse da generalidade do público. Constatando-se que as cineastas portuguesas realizaram apenas 14 por cento das longas-metragens de ficção estreadas comercialmente nas últimas três décadas, defendem-se medidas de discriminação positiva, como a inserção de quotas na cedência de financiamentos e a própria criação de um festival de cinema de mulheres, em Portugal.

THE CYBERGYPSIES describes one man's exploration of cyberspace over many years and the folk he meets on the Net, the cybergypsies: virus writers, hackers, witches, sex-peddlars, conmen, net vamps, randy paratroopers posing as girls; the A-bomb blueprints he was offered for sale. He recounts with startling honesty how he nearly lost everything because of his obsession with the Net and how the Net can be as dangerous and destructive as any drug addiction. However, the author also shows how the Internet can be used for positive aims, as he describes how he fought for human rights with desperate appeals for the Kurdish refugees in the wake of the Gulf War and justice for Bhopal's gas victims in campaigns involving Jeffrey Archer and Don McCullin.

¿Conoces a alguien que siempre está conectado a Facebook? Desde el prisma del humor, La dieta Facebook analiza nuestra dependencia de las redes sociales, y lo hace con cincuenta divertidas viñetas y unas pícaras e ingeniosas leyendas que muestran los comportamientos más estúpidos, vergonzosos y lamentables de este nuevo medio de comunicación. Los adictos a Facebook encontrarán en este librito divertidos consejos para la desintoxicación tecnológica, así como la manera de saber desconectar de vez en cuando y decir no al lado oscuro y diabólico de las redes sociales.

This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan s thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan s thought in this area, and to provide methodological grounding for future media ecology research, the book runs the gamut, from contributions that directly support McLuhan s arguments to those that see in them the germs of future developments in emergent dynamics and complexity theory."

discourse that examines specific stereotypes in fictional programming. The book draws attention to the group labeled as disabled, which is often marginalized, misrepresented, and misunderstood in the media, by analyzing the popular television programs Glee, Breaking Bad, and Parenthood. To obtain a more rigorous account of the way that youth (9–18 years of age) with disability are framed on television, this analysis examines the following issues: how research on popular culture is contextualized within social theory; the theoretical perspectives on representations of disability in popular culture; and the various contexts, genres, media, representations, and definitions of youth with disability in popular culture. The text also outlines the historical growth of disability, which is crucial for a discussion regarding the changing dimensions of popular culture. Critical hermeneutics, content analysis, and methodological bricolage are the mélange of methodologies used to closely examine the dominant models of disability (social vs. medical) used in the portrayal of disabled youth on television today.

A presente investigação pretende analisar se da apropriação de ferramentas de interação mediada por computador, através de técnicas de indexação semântica, emergem novas modalidades de sociabilidade e se efetivam novas práticas e relações sociais que representam um termómetro desterritorializado da sociedade. O argumento central deste livro é o de que o conteúdo é o novo laço relacional das redes sociais assimétricas, transformando estas estruturas em mapas de mediações e interações sociais delineadas pela utilização da técnica.

Os resultados globais da investigação permitem afirmar que emergem novas modalidades de sociabilidade que decorrem de práticas potenciadas pelas ferramentas técnicas e são distintas das tradicionais, concretizando-se em interações e relações sociais baseadas no conteúdo e mobilizando diversas formas de capital social. Identificámos um padrão de «individualismo em rede» (Wellman e Gulia, 1999; Castells, 2103; Recuero, 2009) que traduz potencial de ação colectiva e viralidade, velocidade de transmissão da informação e integração de audiências de audiências com redes múltiplas. Este modelo de participação evidencia ainda fraca cooperação e reciprocidade, estruturas sociais fragmentadas em pequenos grupos coesos e sedimentadas com a prevalência de laços fracos, atores centrais e redes pouco democráticas. Os novos laços sociais que interligam redes a redes no ciberespaço centram-se no conteúdo e na conversação, transformando as tradicionais audiências e os consumidores em prosumers e abrindo possibilidades a novos gatekeepers, mas não materializam o fim da centralidade dos media profissionais. A conclusão global desta investigação é a de que nas redes sociais assimétricas, criadas através da indexação do conteúdo, emergem sociabilidades distintas das tradicionais que permitem a construção de uma realidade social própria e se traduzem num termómetro desterritorializado das sociedades info-incluídas.

En este libro se analizan diversas características de la generación Millennial, desde sus hábitos de consumo de información, su nivel de formación, su actitud ante el desempleo y la nueva forma de trabajar, su capacidad de adaptación, etc. y se presta especial atención a la creciente corriente emprendedora que muestran los miembros de esta generación en nuestro país. Para ello, se analizan los factores del entorno, y se determina si este efecto podía ser coyuntural o si viene influido por un cambio estructural, y también aspectos intrínsecos de la propia generación.

Como colofón se incluye una entrevista con Henry Jenkins, que ofrece una perspectiva más internacional de una generación que entra en su madurez y que será de vital importancia para entender la evolución del presente siglo.