Sociología de la comunicación

This book unpacks the role of the media in social, cultural and political contexts and encourages you to reflect on the power relationships that are formed as a result.

Structured around the three cornerstones of media studies; production, content and participation, this is an ideal introduction to your studies in media, culture and society. The book:

Evaluates recent developments in media production, industries and platforms brought about the emergence of interactive media technologies.
Examines the shifting relationship between media production and consumption instigated by the rise of social and mobile media, recasting consumption as ‘participation’.
Explores the construction of texts and meanings via media representations, consumer culture and popular culture, as well as the relationship between politics and public relations.
Assesses the debates around the creative and cultural labour involved in meaning-making.
Includes a companion website featuring exercise and discussion questions, links to relevant blogs and web material, lists of further reading and free access to key journal articles.

This book explores the paradox of mediated authenticity – the idea that our understanding of society is based on mediated representations of reality. Enli argues that mediated authenticity is established through negotiations between producers and audiences in what is coined the ‘authenticity contract’. Sometimes the contract is broken, leading to authenticity scandals and the need to renegotiate this contract. These moments of truth, some of which are analysed in this book, are important moments in media history. Through case studies, this book examines mediated authenticity in broadcast and online media, from the infamous War of the Worlds broadcast, quiz show scandals, to manufactured reality-TV shows, blog hoaxes and fake social media, and the construction of Obama as an authentic politician. The book demonstrates that authenticity has become an increasingly important factor in the media, and that solving ‘authenticity puzzles’ – separating the fake from the real – has become an inherent practice of media use.

En un presente cibernético histérico, cuando la obtención de un trending topic en Twitter o miles de likes en una foto de la marcha de ayer se celebran como una importante victoria política, este ensayo nada a contracorriente de la euforia digital.

Publicado originalmente por la editorial independiente Capitán Swing y seleccionado en El País como uno de los mejores libros de 2113, Sociofobia cuestiona el dogma ciberfetichista que dice que todo lo digital es oro. Por el contrario, de acuerdo con el autor, la ideología WWW ha generado una realidad social disminuida, no aumentada: "Internet no fomenta los proyectos en común, en todo caso hace que nos importe menos su ausencia".

Así, tras poner en evidencia el espejismo de que la red puede solucionar los principales desafíos del vivir juntos, Sociofobia hace una reevaluación crítica de diversas tradiciones políticas antagonistas y se atreve a pensar en las posibilidades del llamado postcapitalismo como un proyecto factible, cercano y amigable.

"Internet puede ofrecer las bases materiales y sociales para que ocurra algo, pero quedarnos sentados a esperar que aparezca una pestaña de Google para la transformación social no ayudará mucho."

Los usos que realizan los jóvenes de Internet son diversos: desee búsqueda de información, hasta búsqueda de amigos y “novios”, pasando por los juegos y la “bajada” de música y videos.
Sin embargo lo más importante es LA FUERTE IMPRONTA GENERACIONAL que tiene la red para estos jóvenes. Este es un SABER-HACER que los SEPARA de los adultos.
Pero hay algo que no se puede soslayar en esta cuestión: como ya se dijo, los usos de Internet son de los más variados y satisfacen casi todas las necesidades que pueda tener un joven hoy en día: amigos, información, diversión, música, etc. Pero toda esta libertad y esta sensación de que la red es suya pueden traer sus peligros.
Los jóvenes como protagonistas de la revolución científico-técnica, los medios y la televisión como agentes socializadores, tecnocultura, Internet, hipertexto y nuevos tipos de relaciones, son algunos de los tópicos abordados en esta obra resumida, cuya base es el artículo "De DJS, floggers y ciberchabones. Subjetividades juveniles, y tecnoculturas", de Sergio Balardini.

No cabe duda de que la aparición de Internet ha producido importantes cambios en los comportamientos sociales. Pero, ¿se han cumplido las expectativas que inicialmente dibujaban un Internet dirigido hacia el conocimiento libre, constituyendo un instrumento radicalmente democrático, ajeno a las leyes del mercado? O, más bien, ¿Internet ha caído en las redes del capitalismo monopolista y, aunque se mantienen retazos de aquellos propósitos iniciales, se ha convertido principalmente en un instrumento de acumulación para el gran capital y de control sobre las sociedades contemporáneas? Y, ¿ha resultado positivo para el desarrollo del periodismo o, por el contrario, está ayudando a destruirlo? Incluso, ¿puede considerarse a Internet como un instrumento que, en contra de las intenciones de sus iniciadores, puede acabar laminando la democracia?

The first national recognition of disparities in access to information technologies – a digital divide – surfaced in a 1995 report by The National Telecommunication and Information Administration. Despite efforts to close the gap and promote digital inclusion, statistical data over the course of nearly 21 years indicate a significant disparity remains in poor and minority communities. In this accessible yet scholarly work, Joy Pierce illustrates the need to examine the societal status of information technologies at the micro level. Digital Fusion is a sustained and integrated project that combines more than a decade of community participatory research in two regions of the United States. Using qualitative research methods and drawing from critical cultural studies and social theory, Digital Fusion is an interdisciplinary project that engages digital literacy and social justice issues related to race, ethnicity, language, class, and education. Thought-provoking, multi-vocal, and multi-lingual narratives from racial and ethnic minorities as well as institutional administrators lay the groundwork for potential policy implications and digital infrastructure and design. Digital Fusion illuminates the complexities of digital access and use at the micro-level and offers a participatory project that seeks to co-create a digital space; one that speaks to the specific cultural, linguistic, and social needs of underrepresented communities.

This volume is about the education of gender and sexualities, which is to say it explores how gender and sexuality identities and differences get constructed through the process of education and «schooling». Wittingly or not, educational institutions and educators play an important role in «normalizing» gender and sexuality differences by disciplining, regulating, and producing differences in ways that are «intelligible» within the dominant or hegemonic culture. To make gender and sexuality identities and differences intelligible through education is to understand them through the logic of separable binary oppositions (man-woman, straight-gay), and to valorize and privilege one normalized identity within each binary (man, straight) and simultaneously stigmatize and marginalize the «other» identity (woman, gay). Educational institutions have been set up to normalize the construction of gender and sexual identities in these ways, and this is both the overt and the «hidden» curriculum of schooling. At the same time, the «postmodern» times in which we live are characterized by a proliferating of differences so that the binary oppositional borders that have been maintained and policed through schooling, and that are central to maintaining highly inequitable power relations and rigid gender roles, are being challenged, resisted, and in other ways profoundly destabilized by young people today.

La ideología de Género o el Género como herramienta de poder demuestra de forma amplia que la ideología de género es una forma de pensamiento –primero– y de actuación –segundo– totalitaria. Con el adjetivo totalitaria se quiere expresar la pretensión de abarcar todos los aspectos de la vida personal y social del individuo. Quiere ser una nueva forma de antropología, que pretende “crear” un nuevo ser humano, para luego expandirse e informar sobre el comportamiento en la vida social.

Un libro imprescindible para el reconocimiento de los cambios sociales que se pretenden ejecutar desde la política y que afectan a la sociedad en el individuo, de forma que todo en él se transforme y sea condicionado a un comportamiento único y por lo tanto más manejable. Como consecuencia de todo esto, estudia la ideologización de los Derechos Humanos como instrumentos para manipular los principios de la Salud Sexual y Reproductiva e imponer en países desarrollados o en vías de desarrollo. A diferencia de otros movimientos totalitarios en la historia de la humanidad, éste pretende colarse desde el pensamiento del individuo para lograr de forma natural su manera de comportarse en la sociedad. La ideología de género busca imponerse de forma totalitaria, mediante el ejercicio del poder absoluto, en especial a nivel supranacional –y desde allí recalar en los distintos pueblos y naciones–, mediante el control de los medios de propaganda y de elaboración cultural. La documentación al respecto es abrumadora. Juzgue el lector.

This edited volume brings together a collection of innovative research and community customs about youths' practices in new media that are examined in diverse formal and informal learning environments. This book is designed to promote an understanding of and share knowledge around a growing area of youth interests in digital media and arts learning in traditional and untraditional milieux. Investigations of children's digital arts practice is discussed, in which the authors identify and discuss types of learning, knowledge sharing, distinct social contexts, and pedagogical relationships, as well as creative inquiry in school and community arts learning spaces. Additionally this critical discussion is related to creativity in digital art practices and is considered in light of the recent focus on youths' participation in digital culture that affects social change, pedagogy and creative learning practices.

This pioneering study on fan translation focuses on Italian fansubbing, a vibrant cultural and social phenomenon which is described from its inception in 2105 to today. It explores far-reaching issues related to fansubbing and crowdsourcing, highlighting in particular the benefits and drawbacks of Web 2.0.

The profound transformations brought about by the democratization of the media are analysed in depth along with a wide range of other changes that have considerably affected the field of audiovisual translation, the status of professional translators, and the TV and cinema industry in general during the last decade. The book also describes the fansubbing machine at work, explaining the fansubbers' philosophy, their workflow and guidelines, as well as presenting a set of case studies based on the TV shows Lost and Californication.