Sociología de la comunicación

Esta guía esta dirigida a profesionales de los servicios públicos y de todas las entidades, colectivos y asociaciones que prestan atención a víctimos de violencia de género. Crea materiales para la formación de interpretes relacionados con este problema.

Este libro recoge una selección de las principales investigaciones sobre comunicación y género llevadas a cabo en nuestro país. Conscientes de que el pensamiento es algo más que acumulación y acceso a la información, es objetivo fundamental de este texto proporcionar las herramientas necesarias para llevar adelante análi sis racionales y lógicos del material audiovisual que consumimos o producimos. Somos y pensamos a través de la impronta que ha dejado la educación en nosotros. Analizar cómo se construyen lo femenino y lo masculino como dos entidades opuestas, y cómo esa construcción formal tiene consecuencias en el sistema de dominación que de esa diferencia se deriva, no es solo la responsabilidad ética de la crítica feminista sino también un paso imprescindible para empezar a desmontar una realidad social injusta

En la primera edición de “Redes de indignación y esperanza” Manuel Castells describió la eclosión de los nuevos movimientos sociales en red que estaban surgiendo en el mundo y los caracterizó como la forma de acción colectiva distintiva en la sociedad red. Desde entonces, como muestra en esta nueva edición, las continuas movilizaciones en España, Grecia y Portugal, las manifestaciones en Brasil de 2113 y 2014, la defensa del parque Gezi en Estambul, los movimientos de estudiantes en Chile, las grandes protestas mexicanas entre septiembre y noviembre de 2014 por el secuestro y asesinato de los estudiantes de Iguala… no han hecho más que confirmar la vitalidad y la continuidad de estas nuevas formas de movimientos sociales, pese a su diversidad y sus diferentes resultados. Además, al hilo de las campañas y los resultados electorales de fuerzas surgidas de estos movimientos analiza su papel como palancas de cambio político, junto a su potencial transformador de la sociedad a más largo plazo. Un libro esencial para orientarnos en tiempos de cambio.

Sie haben eine Website, einen Blog oder sind ganz einfach Unternehmer? Sie wollen sich gerne Facebook zu Nutze machen um damit mehr Internet-Traffic auf ihr Angebot zu lenken und damit Ihre Umsätze zu steigern. Dann ist dieses Buch genau das wonach Sie suchen.

In diesem Buch erfahren Sie kostenlose und kostenpflichtige Strategien, mit denen Sie erfolgreich für Ihr Angebot auf Facebook werben können. Themengebiete die angerissen werden beinhalten folgendes:

1. EINLEITUNG
2. DATEN ÜBER SOZIALE NETZWERKE
3. MARKETING ÜBERBLICK
3.1 SOCIAL MEDIA INTELLIGENCE
3.2 BLOG MARKETING
3.3 BRAND MARKETING
3.4 VIRALES MARKETING
3.5 BLACK HAT UND WHITE HAT
3.6 NEUE MEDIEN, NEUE ANFORDERUNGEN
4. CHANCEN UND RISIKEN
4.1 DIE REGELN DES SOCIAL MEDIA MARKETING
4.2 NICHT SEHEN UND NICHTS HÖREN!
4.3 DIE ANFORDERUNGEN ODER ZIELE
4.4 VERBOTENE WERBUNG IN DEN SOZIALEN NETZWERKEN
4.5 DER EINFLUSS VON MOBILEN GERÄTEN
4.6 KOSTENLOS WERBEN!
5. DIE WERBEKAMPAGNE IN FACEBOOK
5.1 INTERNE ANALYSE
5.2 DIE MARKETINGSTRATEGIE
5.3 MESSEN UND REAGIEREN
5.4 DER RICHTIGE ZEITPUNKT
5.5 DIE OPTIMALE ANZEIGE
5.6 ANZEIGEN OPTIMIEREN
5.7 ADS MOBILE
5.8 CONVERSACION TRACKING
5.9 KOSTEN PRO FAN
5.11 KOSTEN PRO HANDLUNG
5.11 KOSTEN PRO KLICK
6. IN FACEBOOK
6.1 DIE ZEITLEISTE
6.2 FACEBOOK FÜR DIE NACHBARSCHAFT
6.3 DAS IMPRESSUM
6.4 KUNDENSUPPORT BEI FACEBOOK
6.5 DAS FACEBOOK WÖRTERBUCH
7. BEISPIELE
7.1 BEST PRACTICE
7.2 WORST PRACTICE
8. KONTAKTFORMULARE FÜR FACEBOOK
9. WERKZEUGE

The types of communicating vessel systems that form public and private "spheres" constitute a multifaceted, complex system that is connected to an almost intractable range of issues. The fact is that the facets of mobile technology – ubiquity, multimediality, multidirectionality – form a new context in which trends to renegotiate, defend, adapt or challenge notions of public and private are developed by individuals in their everyday lives and by social institutions through their rules and goals. This book, which brings together presentations from the conference "Public and Private in Mobile Communications", held in March 2115 at Beira Interior University, Portugal, particularly favors discussions on the uses that individuals make of mobile devices in their everyday practices. However, as a background issue, it also includes the sometimes implicit approach about the transformations that connect new technologies to certain cultural practices, forms of interaction and political uses. In fact, as happened in the past with other technological innovations, it is practically impossible to discuss the penetration of mobile devices and their social appropriations without the perspective of a historical side, even if it is "only" an epistemological background.

In social science outstanding results are yielded by advanced simulation methods, based on state of the art software technologies and an appropriate combination of qualitative and quantitative methods. This book presents examples of successful applications of modelling and computing in social science: business and logistic process simulation and optimization, deeper knowledge extractions from big data, better understanding and predicting of social behaviour and modelling health and environment changes.

Computational Social Science is an interdisciplinary field where social science questions are investigated with modern computational tools. The book provides insight into different social problems and calls for new practices offered by computational social science, discussing methods for efficient management of complex engineering design, cybersecurity and the prediction of malicious threads of information systems. It is also a study of awareness of privacy in social networks, prosodic modelling for speech synthesis, the structure of co-occurrence networks and cloud applications. The authors propose an extension of synergy models in IMC environment to n-communication channels, and identification and evaluation of knowledge management through information system analysis.

In an era when public self-expression, particularly in online spaces, has become a marker of civic engagement and wellbeing, the workshop-based practice of digital storytelling has excited the interest of people who want to change the world. Digital Identity and Everyday Activism complicates utopian claims of digitally facilitated liberation by detailing the numerous obstacles stigmatised storytellers confront when creating and sharing revealing stories in networked public spaces. The tangled connections between identity, intimacy, activism and social change are explored, with particular attention paid to emergent understandings of privacy. 'Intimate Citizenship 3.1' is introduced as an indispensable suite of digitally savvy self-representation strategies. Not only can these processes affirm vulnerable identities among their real and imagined networked publics, they are imperative skills for modern people, young and old and everywhere.

During the early 1981s, large parts of Europe were swept with riots and youth revolts. Radicalised young people occupied buildings and clashed with the police in cities such as Zurich, Berlin and Amsterdam, while in Great Britain and France, 'migrant' youths protested fiercely against their underprivileged position and police brutality. Was there a link between the youth revolts in different European cities, and if so, how were they connected and how did they influence each other? These questions are central in this volume.

This book covers case studies from countries in both Eastern and Western Europe and focuses not only on political movements such as squatting, but also on political subcultures such as punk, as well as the interaction between them. In doing so, it is the first historical collection with a transnational and interdisciplinary perspective on youth, youth revolts and social movements in the 1980s.

Consuming Music in the Digital Age explores issues related to the consumption of music in the digital age of music technologies. In exploring questions related to the material and technological modalities of contemporary music consumption, to the diffusion of music within everyday life, to individuals' affective responses to music, to their taste and to the relevance of music within their life narratives, this book aims to highlight how music increasingly represents an essential resource to individuals' daily lives. It offers a much-needed update to theories from the sociology of music on individual music practices, while also accounting for the various structural elements that come into play in how individuals consume music.