Sociología de la comunicación

Sie haben eine Website, einen Blog oder sind ganz einfach Unternehmer? Sie wollen sich gerne Facebook zu Nutze machen um damit mehr Internet-Traffic auf ihr Angebot zu lenken und damit Ihre Umsätze zu steigern. Dann ist dieses Buch genau das wonach Sie suchen.

In diesem Buch erfahren Sie kostenlose und kostenpflichtige Strategien, mit denen Sie erfolgreich für Ihr Angebot auf Facebook werben können. Themengebiete die angerissen werden beinhalten folgendes:

1. EINLEITUNG
2. DATEN ÜBER SOZIALE NETZWERKE
3. MARKETING ÜBERBLICK
3.1 SOCIAL MEDIA INTELLIGENCE
3.2 BLOG MARKETING
3.3 BRAND MARKETING
3.4 VIRALES MARKETING
3.5 BLACK HAT UND WHITE HAT
3.6 NEUE MEDIEN, NEUE ANFORDERUNGEN
4. CHANCEN UND RISIKEN
4.1 DIE REGELN DES SOCIAL MEDIA MARKETING
4.2 NICHT SEHEN UND NICHTS HÖREN!
4.3 DIE ANFORDERUNGEN ODER ZIELE
4.4 VERBOTENE WERBUNG IN DEN SOZIALEN NETZWERKEN
4.5 DER EINFLUSS VON MOBILEN GERÄTEN
4.6 KOSTENLOS WERBEN!
5. DIE WERBEKAMPAGNE IN FACEBOOK
5.1 INTERNE ANALYSE
5.2 DIE MARKETINGSTRATEGIE
5.3 MESSEN UND REAGIEREN
5.4 DER RICHTIGE ZEITPUNKT
5.5 DIE OPTIMALE ANZEIGE
5.6 ANZEIGEN OPTIMIEREN
5.7 ADS MOBILE
5.8 CONVERSACION TRACKING
5.9 KOSTEN PRO FAN
5.11 KOSTEN PRO HANDLUNG
5.11 KOSTEN PRO KLICK
6. IN FACEBOOK
6.1 DIE ZEITLEISTE
6.2 FACEBOOK FÜR DIE NACHBARSCHAFT
6.3 DAS IMPRESSUM
6.4 KUNDENSUPPORT BEI FACEBOOK
6.5 DAS FACEBOOK WÖRTERBUCH
7. BEISPIELE
7.1 BEST PRACTICE
7.2 WORST PRACTICE
8. KONTAKTFORMULARE FÜR FACEBOOK
9. WERKZEUGE

The types of communicating vessel systems that form public and private "spheres" constitute a multifaceted, complex system that is connected to an almost intractable range of issues. The fact is that the facets of mobile technology – ubiquity, multimediality, multidirectionality – form a new context in which trends to renegotiate, defend, adapt or challenge notions of public and private are developed by individuals in their everyday lives and by social institutions through their rules and goals. This book, which brings together presentations from the conference "Public and Private in Mobile Communications", held in March 2115 at Beira Interior University, Portugal, particularly favors discussions on the uses that individuals make of mobile devices in their everyday practices. However, as a background issue, it also includes the sometimes implicit approach about the transformations that connect new technologies to certain cultural practices, forms of interaction and political uses. In fact, as happened in the past with other technological innovations, it is practically impossible to discuss the penetration of mobile devices and their social appropriations without the perspective of a historical side, even if it is "only" an epistemological background.

In social science outstanding results are yielded by advanced simulation methods, based on state of the art software technologies and an appropriate combination of qualitative and quantitative methods. This book presents examples of successful applications of modelling and computing in social science: business and logistic process simulation and optimization, deeper knowledge extractions from big data, better understanding and predicting of social behaviour and modelling health and environment changes.

Computational Social Science is an interdisciplinary field where social science questions are investigated with modern computational tools. The book provides insight into different social problems and calls for new practices offered by computational social science, discussing methods for efficient management of complex engineering design, cybersecurity and the prediction of malicious threads of information systems. It is also a study of awareness of privacy in social networks, prosodic modelling for speech synthesis, the structure of co-occurrence networks and cloud applications. The authors propose an extension of synergy models in IMC environment to n-communication channels, and identification and evaluation of knowledge management through information system analysis.

In an era when public self-expression, particularly in online spaces, has become a marker of civic engagement and wellbeing, the workshop-based practice of digital storytelling has excited the interest of people who want to change the world. Digital Identity and Everyday Activism complicates utopian claims of digitally facilitated liberation by detailing the numerous obstacles stigmatised storytellers confront when creating and sharing revealing stories in networked public spaces. The tangled connections between identity, intimacy, activism and social change are explored, with particular attention paid to emergent understandings of privacy. 'Intimate Citizenship 3.1' is introduced as an indispensable suite of digitally savvy self-representation strategies. Not only can these processes affirm vulnerable identities among their real and imagined networked publics, they are imperative skills for modern people, young and old and everywhere.

During the early 1981s, large parts of Europe were swept with riots and youth revolts. Radicalised young people occupied buildings and clashed with the police in cities such as Zurich, Berlin and Amsterdam, while in Great Britain and France, 'migrant' youths protested fiercely against their underprivileged position and police brutality. Was there a link between the youth revolts in different European cities, and if so, how were they connected and how did they influence each other? These questions are central in this volume.

This book covers case studies from countries in both Eastern and Western Europe and focuses not only on political movements such as squatting, but also on political subcultures such as punk, as well as the interaction between them. In doing so, it is the first historical collection with a transnational and interdisciplinary perspective on youth, youth revolts and social movements in the 1980s.

Consuming Music in the Digital Age explores issues related to the consumption of music in the digital age of music technologies. In exploring questions related to the material and technological modalities of contemporary music consumption, to the diffusion of music within everyday life, to individuals' affective responses to music, to their taste and to the relevance of music within their life narratives, this book aims to highlight how music increasingly represents an essential resource to individuals' daily lives. It offers a much-needed update to theories from the sociology of music on individual music practices, while also accounting for the various structural elements that come into play in how individuals consume music.

What does consumption in the global south signify, and how are its complexities communicated in media discourses? Consumption, Media and the Global South presents original research examining key themes in the ways in which consumption in the global south – by elites, the middle classes, and the poor – is discursively constructed in media texts. With the global triumph of capitalist economies and neoliberal values, consumption is increasingly viewed by populations in the global south as both a right to which they are denied access, and once accessed as evidence of an improved life. The ways in which this debate plays out on the stage of the media is an important element of the picture. This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.

Unser Alltag wird immer mehr von Medien bestimmt. Dazu gehören nicht nur die Massenmedien, sondern auch Medien der interpersonalen Kommunikation, gewissermaßen vom Brief bis zur Email. Das Buch führt grundlegend in das Thema ein, in dem, ausgehend von den Grundlagen der interpersonalen Kommunikation, der Frage nachgegangen wird, das es bedeutet, wenn Menschen Medien benutzen und wie sich dadurch die zwischenmenschliche Kommunikation verändert. Dabei werden nicht zuletzt einzelne Medien näher betrachtet und in einen Gesamtzusammenhang einer veränderten Medienökologie eingeordnet.​

Who can we really trust? Presumed intimacy refers to a relationship that requires instant trust, confidence, disclosure and the recognition of vulnerability. Chris Rojek investigates the impact of relationships of presumed intimacy , where audiences form strong identifications with mediated others, whether they be celebrities, political personae or online friends. Arguing that the way the media are able to manage these relationships is a significant aspect of their power structure, the core of the book is an investigation into the complicity of the media in encouraging presumed intimacy and the cultural, social and political consequences that arise from this. Beyond this, it examines how intimacy is performed as a masquerade in many social settings – the scripts we follow in social settings that try to manufacture a shortcut to intimacy.

A compelling look into mediated relationships in the network society, Presumed Intimacy will be a key contribution to the critical analysis of society, media and culture.