«Social Media and Public Relations. Fake Friends and Powerful Publics», MOTION, Judy; HEATH, Robert L.; LEITCH, Shirley (2015)

 

LibrosSociología de la comunicación

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?

The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so.

This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.

«Women Making Meaning. New Feminist Directions in Communication», RAKON, Lana F. (Ed.) (2015)

 

LibrosSociología de la comunicación

Originally published in 1992. This book captures the dynamic confluence of feminist and communication scholarship by setting out some of the provocative questions that mark this intersection. Several of the essays in the book are theoretical in nature, and consider the changing complexion of the field in view of this cross-fertilization; other contributors tackle those individual forms of communication that pose certain challenges for women such as verbal harassment and pornography. The final section of the book, more ethnographic in nature, presents a number of case studies, written primarily by women of colour, which recount the various ways that communication forms such as television, journalism and spoken discourse construct and perpetuate racist and sexist stereotypes.

«Talk Show Campaigns. Presidential Candidates on Daytime and Late Night Television», PARKIN, Michael (2015)

 

LibrosSociología de la comunicación

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2112, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign.

This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

«The Routledge International Handbook of Children, Adolescents and Media», LEMISH, Dafna (Ed.) (2015)

 

LibrosSociología de la comunicación

The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social and behavioral development, have attracted growing research attention in a variety of disciplines.

The Routledge International Handbook of Children, Adolescents and Media analyses a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies and the sociology of childhood. Essays provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts.

Divided into five parts, each with an introduction explaining the themes and topics covered, the handbook features 57 new contributions from 71 leading academics from 38 countries. Chapters consider vital questions by analyzing texts, audience, and institutions, including:

the role of policy and parenting in regulating media for children

the relationships between children’s’ on-line and off-line social networks

children’s strategies of resistance to persuasive messages in advertising

media and the construction of gender and ethnic identities

The Handbook’s interdisciplinary approach and comprehensive, international scope make it an authoritative, state of the art guide to the nascent field of Children’s Media Studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.

«Media and Communication in the Chinese. Diaspora Rethinking Transnationalism», SUN, Wanning; SINCLAIR, John (Eds.) (2015)

 

LibrosSociología de la comunicación

The rise of China has brought about a dramatic increase in the rate of migration from mainland China. At the same time, the Chinese government has embarked on a full-scale push for the internationalisation of Chinese media and culture. Media and communication have therefore become crucial factors in shaping the increasingly fraught politics of transnational Chinese communities. This book explores the changing nature of these communities, and reveals their dynamic and complex relationship to the media in a range of countries worldwide. Overall, the book highlights a number of ways in which China’s "going global" policy interacts with other factors in significantly reshaping the content and contours of the diasporic Chinese media landscape. In doing so, this book constitutes a major rethinking of Chinese transnationalism in the twenty-first century.

«Communicating Women’s Health. Social and Cultural Norms that Influence Health Decisions», MADLOCK GATISON, Annette (Ed.) (2015)

 

LibrosSociología de la comunicación

This volume explores the conditions under which women are empowered, and feel entitled, to make the health decisions that are best for them. At its core, it illuminates how the most basic element of communication, voice, has been summarily suppressed for entire groups of women when it comes to control of their own sexuality, reproductive lives, and health. By giving voice to these women’s experiences, the book shines a light on ways to improve health communication for women.

Bringing together personal narratives, key theory and literature, and original qualitative and quantitative studies, the book provides an in-depth comparative picture of how and why women’s health varies for distinct groups of women. Organized into four parts—historical influences on patient and provider perceptions, breast cancer the silence and the shame, make it taboo: mothering, reproduction, and womanhood, and sex, sexuality, relational health, and womanhood—each section is introduced with a brief synthesis and discussion of the key questions addressed across the chapters.

«Communication and Sex-role Socialization», BERRYMAN-FINK, Cynthia; BALLARD-REISCH, Deborah; NEWMAN, Lisa H. (Eds.) (2015)

 

LibrosSociología de la comunicación

Originally published in 1993. The essays in this book collectively seek to illuminate the role of communication and sex-role socialization throughout the life cycle. Section 1 addresses some important issues and behaviours that have an impact on the beginnings of the socialization process. Section 2 covers socialization later on in relationships, the workplace and the political arena while section 3 looks at manifestations of socialization through communication strategies and skills. Finally section 4 addresses ways to alter socialization through instructional practices in higher education.

The approach to studying sex-role socialization varies by perspective and methodology and conclusions are interpreted in diverse ways but the results have been very similar and the research in this volume shows that the socialization of males and females continues to reinforce male dominance despite women’s advancement toward equal status in society. This work is of interest in the fields of sociology, psychology, anthropology and women’s studies as well as communication.

«Race(ing) Intercultural Communication. Racial Logics in a Colorblind Era», MOON, Dreama G.; HOLLING, Michelle A. (Eds.) (2015)

 

LibrosSociología de la comunicación

Race(ing) Intercultural Communication signals a crucial intervention in the field, as well as in wider society, where social and political events are calling for new ways of making sense of race in the 21st century. Contributors to this book work at multiple intersections, theoretically and methodologically, in order to highlight relational (im)possibilities for intercultural communication. Chapters underscore the continuing importance of studying race, and the diverse mechanisms that maintain racial logics both in the U. S. and globally. In the so-called ‘post-racial’ era in which we live, not only are disrupting notions of colour-blindness crucially important, but so too are imagining new ways of thinking through racial matters.

Ranging from discussions of new media, popular culture, and political discourse, to resistance literature, gay culture, and academia, contributors produce incisive analyses of the operations of race and white domination, including the myriad ways in which these discourses are reproduced and disrupted. This book was originally published as a special issue of the Journal of International and Intercultural Communication.

«The Routledge Companion to Media & Gender», CARTER, Cynthia; STEINER, Linda; McLAUGHLIN, Lisa (Eds.) (2015)

 

LibrosSociología de la comunicación

The Routledge Companion to Media and Gender offers a comprehensive examination of media and gender studies, charting its histories, investigating ongoing controversies, and assessing future trends.

The 59 chapters in this volume, written by leading researchers from around the world, provide scholars and students with an engaging and authoritative survey of current thinking in media and gender research.

The Companion includes the following features:

With each chapter addressing a distinct, concrete set of issues, the volume includes research from around the world to engage readers in a broad array of global and transnational issues and intersectional perspectives.

Authors address a series of important questions that have consequences for current and future thinking in the field, including postfeminism, sexual violence, masculinity, media industries, queer identities, video games, digital policy, media activism, sexualization, docusoaps, teen drama, cosmetic surgery, media Islamophobia, sport, telenovelas, news audiences, pornography, and social and mobile media.

A range of academic disciplines inform exploration of key issues around production and policymaking, representation, audience engagement, and the place of gender in media studies.

The Routledge Companion to Media and Gender is an essential guide to the central ideas, concepts and debates currently shaping media and gender research.

«Metodologías participativas. Sociopraxis para la creatividad social», Varios Autores (2015)

 

LibrosSociología de la comunicación

Este libro es una herramienta útil para, participativamente, formular problemáticas socioecoculturales y planificar el modo de resolverlas.

Tres don los capítulos que lo estructuran. El primero está dedicado a los fundamentos teóricos y metodológicos, el segundo a las técnicas y prácticas investigadoras de los procesos participativos; y en el tercero se exponen algunas experiencias desarrolladas mediante metodologías participativas.

Esta publicación está recomendada para agentes de desarrollo local, educadores y educadoras de calle, dimanizadores/as sociales, estudiantes y profesionales de las ciencias sociales, personal técnico de la investigación y acción social y para los y las activistas de movimientos y colectivos sociales.

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