«Big data y el Internet de la cosas. Qué hay detrás y cómo nos va a cambiar,», TASCON, Mario; COULLAUT, Arantza (2016)

 

LibrosTecnologías de la comunicación

El aprovechamiento eficaz de estos recursos depende en gran medida de nuestra capacidad para analizar estos datos y en la capacidad de comunicación e interacción con la que podamos dotar a los objetos conectados a la Red. Este libro ofrece una mejor comprensión de estas “revolucionarias” tecnologías, del papel que juegan en la configuración de un nuevo ecosistema digital, pero también de su potencial para transformar muchos de los ámbitos de nuestra sociedad, sopesando las posibilidades, los riesgos y los desafíos que entrañan.

«Mobilized: An Insider's Guide to the Business and Future of Connected Technology», MOATTI, Sophie-Charlotte (2016)

 

LibrosTecnologías de la comunicación

That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged – she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people losing a cell phone is like losing a limb. And the most successful mobile apps that are precisely those that enhance and multiply the frequency and power of our real-world interactions.

Moatti – a technologist and industry insider – says these kinds of mobile apps adhere to three universal principles: they must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators – Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more – to demonstrate how it's done. Even as technology evolves and smartphones are replaced by smaller mobile devices such as watches and contact lenses, these three principles will remain evergreen. The market is full of how-to books for creating apps, but no works examine what qualities make for great mobile products. Until now.

«Is Technology Good for Education?», SELWYN, Neil (2016)

 

LibrosTecnologías de la comunicación

Digital technologies are a key feature of contemporary education. Schools, colleges and universities operate along high–tech lines, while alternate forms of online education have emerged to challenge the dominance of traditional institutions. According to many experts, the rapid digitization of education over the past ten years has undoubtedly been a good thing .

Is Technology Good For Education? offers a critical counterpoint to this received wisdom, challenging some of the central ways in which digital technology is presumed to be positively affecting education. Instead Neil Selwyn considers what is being lost as digital technologies become ever more integral to education provision and engagement. Crucially, he questions the values, agendas and interests that stand to gain most from the rise of digital education.

This concise, up–to–the–minute analysis concludes by considering alternate approaches that might be capable of rescuing and perhaps revitalizing the ideals of public education, while not denying the possibilities of digital technology altogether.

«The Changing Face of Alterity: Communication, Technology and Other Subjects», GUNKEL, David J.; MERSCH, Dieter (Eds.) (2016)

 

LibrosTecnologías de la comunicación

The figure of the 'other' is fundamental to the concept of communication. Online or offline, communication, which is commonly defined as the act of sending or imparting information to others, is only possible in the face of others. In fact, the reason we communicate is to interact with others-to talk to another, to share our thoughts and insights with them, or to respond to their needs and requests. No matter how it is structured or conceptualized, communication is involved with addressing the other and dealing with the ontological, epistemological, and ethical questions of otherness or alterity. But who or what can be other? Who or what can be the subject of communication? Is the other always and only another human? Or can the other in these communicative interactions be otherwise? This book is about others (and other kinds of others). It concerns the current position and status of the other in the face of technological innovations that can, in one way or another distort, mask, or even deface the other. Ten innovative essays, written by an international team of experts, individually and in collaboration with each other, seek to diagnose the current situation with otherness, devise innovative solutions to the questions of alterity, and provide insight for students, teachers and researchers trying to make sense of the opportunities and challenges of the 21st century.

«Innovación y desarrollo de los cibermedios en España», SÁDABA CHALEZQUER, Charo; GARCÍA AVILÉS, José Alberto; MARTÍNEZ-COSTA, María del Pilar (2016)

 

LibrosTecnologías de la comunicación

Este libro analiza las principales innovaciones y desarrollos de los cibermedios en España, sobre la base de experiencias reales llevadas a cabo en más de una veintena de casos de estudio seleccionados. El estudio se centra en aquellos cibermedios que destacan por su relevancia, eficacia, éxito demostrado o novedad en alguna de las siguientes áreas temáticas: a) aplicaciones y tecnologías; b) arquitectura de la interactividad; y c) modelos de negocio y multiplataforma. Se presentan tendencias y modelos de referencia que permitan impulsar la mejora, la competitividad y la innovación dentro del sector de la comunicación de nuestro país.

El presente libro es fruto del trabajo colaborativo de un grupo de casi veinte investigadores de varias universidades españolas que en los últimos años han abordado, desde la óptica de la investigación académica, los principales desafíos que la tecnología ha supuesto en la industria de los medios de comunicación. El trabajo que se recoge en estas páginas es el resultado del proyecto Innovación y Desarrollo de los cibermedios en España. Modelos de negocio y coordinación multiplataforma (CSO2112-38467-C03), financiado por el Ministerio de Economía y Competitividad, Gobierno de España (2013-2015).

«Teletext in Europe: From the Analogue to the Digital Era», MOE, Hallvard; VAN DEN BULCK, Hilde (Eds.) (2016)

 

LibrosTecnologías de la comunicación

The book focuses on the ‘forgotten’ medium of teletext in Europe. It starts from the assumption that a closer look at teletext not only helps us to better understand the medium, but yield insight into more general issues regarding media technology, media policy, media use and, indeed, media studies. The book combines an analysis of teletext as a medium from a policy, sociological and artistic point of view, with empirical case studies of teletext in nine European countries. It explores the history, contemporary position and future of teletext as a medium in its own right but also focuses on how teletext, despite the lack of attention from both policy makers and academics alike, has been a key force in wider media and ICT development. As such, despite the medium’s tremendous success, this is the first academic analysis of teletext in Europe.

«Big Data», Mario Tascón (2016)

 

LibrosTecnologías de la comunicación

El aprovechamiento eficaz de estos recursos depende en gran medida de nuestra capacidad para analizar estos datos y en la capacidad de comunicación e interacción con la que podamos dotar a los objetos conectados a la Red. Este libro ofrece una mejor comprensión de estas “revolucionarias” tecnologías, del papel que juegan en la configuración de un nuevo ecosistema digital, pero también de su potencial para transformar muchos de los ámbitos de nuestra sociedad, sopesando las posibilidades, los riesgos y los desafíos que entrañan.

«The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life», Oliver Luckett, Michael Casey (2016)

 

LibrosTecnologías de la comunicación

From "tech mogul" ("Los Angeles Times") Oliver Luckett and MIT Media Lab's Michael Casey, a groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit. The co-founder of three multi-million dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat–and an epiphany: Social media is an organism, a living, breathing, evolving creature. Luckett and Casey deliver a revolutionary theory of social networks, showing–to an astonishing degree–how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life.

«Precarious Creativity: Global Media, Local Labor.», Michael Curtin, Kevin Sanson (2016)

 

LibrosTecnologías de la comunicación

Precarious Creativity examines the seismic changes confronting media workers in an age of globalization and corporate conglomeration. This pathbreaking anthology peeks behind the hype and supposed glamor of screen media industries to reveal the intensifying pressures and challenges workers face. The authors take on crucial issues and provide insightful case studies of workplace dynamics regarding creativity, collaboration, exploitation, and cultural difference. Furthermore, they investigate working conditions and organizing efforts on all six continents, offering comprehensive analysis of contemporary screen media labor in places such as Lagos, Prague, Hollywood, and Hyderabad, across a range of job categories that includes visual effects, production services, and adult entertainment. With contributions from John Caldwell, Vicki Mayer, Herman Gray, Tejaswini Ganti, and others, this collection offers timely critiques of media globalization and broader debates about labor, creativity, and precarity.

«The Intersectional Internet», Safiya Umoja Noble, Brendesha M. Tynes (2016)

 

LibrosTecnologías de la comunicación

From race, sex, class, and culture, the multidisciplinary field of Internet studies needs theoretical and methodological approaches that allow us to question the organization of social relations that are embedded in digital technologies, and that foster a clearer understanding of how power relations are organized through technologies.
Representing a scholarly dialogue among established and emerging critical media and information studies scholars, this volume provides a means of foregrounding new questions, methods, and theories which can be applied to digital media, platforms, and infrastructures. These inquiries include, among others, how representation to hardware, software, computer code, and infrastructures might be implicated in global economic, political, and social systems of control.
Contributors argue that more research needs to explicitly trace the types of uneven power relations that exist in technological spaces. By looking at both the broader political and economic context and the many digital technology acculturation processes as they are differentiated intersectionally, a clearer picture emerges of how under-acknowledging culturally situated and gendered information technologies are impacting the possibility of participation with (or purposeful abstinence from) the Internet.
This book is ideal for undergraduate and graduate courses in Internet studies, library and information studies, communication, sociology, and psychology. It is also ideal for researchers with varying expertise and will help to advance theoretical and methodological approaches to Internet research.

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