Tecnologías de la comunicación

Contemporary events which have catastrophic global ramifications such as the current economic crisis or on-going conflicts across the globe are not only mediated by super-fast digital communication and information networks, but also conditioned by the presence of rapidly advancing technologies. From social network sites like YouTube and Facebook to global satellite news channels like Al Jazeera or the BBC World Service, digital forms of culture have multiplied in recent years, creating global conduits and connections which shape our lives in many ways.

Bringing together an interdisciplinary group of scholars, this book addresses how new technologies have impacted discussions of identity, place and nation, and how they are shifting the parameters of postcolonial thought. Each chapter reflects on current research in its respective field, and presents new directions on the interconnection between new technologies and the postcolonial in a contemporary context. Offering a major intervention in debates around global networks, this thought-provoking collection highlights innovative research on new technologies, and its impact on a ‘postcolonial’ world. This book was originally published as a special issue of the Journal of Postcolonial Writing.

This book theorizes digital logics and applications for the rhetorical canon of delivery. Digital writing technologies invite a re-evaluation about what delivery can offer to rhetorical studies and writing practices. Sean Moreyargues that what delivery provides is access to the unspeakable, unconscious elements of rhetoric, not primarily through emotion or feeling as is usually offered by previous studies, but affect, a domain of sensation implicit in the (overlooked) original Greek term for delivery, hypokrisis. Moreover, the primary means for delivering affect is both the logic and technology of a network, construed as modern, digital networks, but also networks of associations between humans and nonhuman objects. Casting delivery in this light offers new rhetorical trajectories that promote its incorporation into digital networked-bodies. Given its provocative and broad reframing of delivery, this book provides original, robust ways to understand rhetorical delivery not only through a lens of digital writing technologies, but all historical means of enacting delivery, offering implications that will ultimately affect how scholars of rhetoric will come to view not only the other canons of rhetoric, but rhetoric as a whole.

Recent advances in ICT have given rise to new socially disruptive technologies: Ambient Intelligence (AmI) and the Internet of Things (IoT), marking a major technological change which may lead to a drastic transformation of the technological ecosystem, as well as to a major alteration in technology use and daily living. This book is the first systematic study on how AmI and IoT applications link up with other developments in various spheres of the European society, including culture, politics, policy, ethics and ecological philosophy. The book is written for anyone interested in learning the sociology, philosophy and history of AmI and IoT technologies or to those who would like to better understand some of the ethical, environmental, social and political dilemmas to what has been labeled the technologies of the 21st century.

¿El SEO es fácil? ¿Difícil? Todo depende. Este libro aporta pistas para desarrollar una estrategia de acciones tácticas que lleven a un posicionamiento estable y ético desde cero en los motores de búsqueda de Internet, sin miedo a los cambios del algoritmo, para aquellos que no saben o que necesitan entender de optimización y posicionamiento en buscadores para coordinarse con otros profesionales.

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Originally published in 1987. This critical work is an exploration of new communications technology in its social context, as a social discourse determined by other forms of inter-play. The author refers to Weber, Innis, Habermas and Foucault to develop her argument.

Originally published in 1993. This book outlines the failure of investment for Third World development to address the development of people, communities and institutions and an underlying cause of this global phenomenon. It shows how new perceptions of the communication process in development and the advent of software delivery utilities for public use introduce a basis for transforming conventional development approaches to education, health and government. This will link the private sector into the delivery of public services on a large scale. The book addresses how technology can help the poor and looks at the roles communication plays in achieving sustainability.

The author spent twelve years working in Africa in agriculture, rural development and tertiary education and then fifteen years working for the World Bank with an overview of lending for development and education before becoming the World Bank specialist in Development Communication 1987-91.

Images, Ethics, Technology explores the changing ethical implications of images and the ways they are communicated and understood.

It emphasises how images change not only through their modes of representation, but through our relationship to them. In order to understand images, we must understand how they are produced, communicated, and displayed.

Each of the 14 essays chart the relationship to technology as part of a larger complex social and cultural matrix, highlighting how these relations constrain and enable notions of responsibility with respect to images and what they represent. They demonstrate that as technology develops and changes, the images themselves change, not just with respect to content, but in the very meanings and indices they produce.

This is a collection that not only asks: who speaks for the art? But also: who speaks for the witnesses, the cameras, the documented, the landscape, the institutional platforms, the taboos, those wishing to be forgotten, those being seen and the experience of viewing itself?

Images, Ethics, Technology is ideal for advanced level students and researchers in media and communications, visual culture and cultural studies.

This book investigates the contextual factors that led to Korean society becoming ‘broadband heaven’ — the most wired nation in the world — by scrutinizing the historical contexts surrounding the Korean Information Infrastructure (KII) project (1995–2105), which aimed to establish a nationwide high-speed backbone network, as well as its later evolution, which involved redesigning the public infrastructure.

The book details the hidden mechanisms and the real elements of building the ‘broadband heaven’: the global constraints conditioning its telecom policies, the dense state–capital linkages, and the bureaucratic desire for social control. It draws on the state-in-society approach to analyze the deformations caused by the symbiosis between the state and big business in implementing the rosy vision of the broadband network. This book provides insights into how to formulate future telecom policies along much more democratically participatory lines while restraining the overwhelming power of the telecom oligopolies and conglomerates. It stands alone as a comprehensive study of the recent East Asian model of IT development, written specifically to examine Korea’s socio-historical mechanisms for promoting physical speed and broadband mobility.

This book will be important reading to anyone interested in Korean Studies, Information Technology and I.T. Development.

Las telecomunicaciones son el elemento neurálgico de la nueva base tecnológico-productiva del siglo XXI, la piedra angular del funcionamiento de la economía, y soporte y red por la que circula el principal insumo del proceso productivo: la información. La telecomunicaciones y las consiguientes innovaciones generadas en el ámbito de las Tecnologías de la Información y la Comunicación (TIC) han configurado un vasto conjunto que rebasa las definiciones clásicas y representa desde hace ya varios años el sector más dinámico de la economía global. Telecomunicaciones y TIC en méxico explica el desarrollo de ese complejo en México, identificando desde varias perspectivas los factores de fondo que han caracterizado su evolución. La Dra. Alva de la Selva aborda este estudio desde tres ejes: La naturaleza de las Telecomunicaciones y las TIC en el contexto de la denominada Sociedad de la Información y el Conocimiento. La estructura del sector de las telecomunicaciones en México. Las políticas públicas implementadas en México para el desarrollo del hipersector de las telecomunicaciones.

En este libro puede encontrar todo lo necesario para comprender los aspectos que engloba el marketing digital y repasar las herramientas informáticas más comunes que se pueden encontrar en una oficina. Para conseguir tal fin, este libro está dividido en doce unidades, cada una de ellas preparada para poderse trabajar en un plazo de entre dos y tres semanas. Cada unidad contiene explicaciones claras y concisas, así como un repertorio de ejercicios guiados que indican claramente los pasos que deben darse para lograr un objetivo, y una serie de actividades propuestas que refuerzan los contenidos estudiados. Se comienza viendo las diferentes tecnologías de conexión a internet para, a continuación, analizar y utilizar los diversos servicios que nos ofrece la web: la navegación y búsqueda de páginas, el servicio de correo electrónico, la transmisión de archivos, la gestión de elementos multimedia, así como la relación con otras empresas y administraciones públicas a través de internet. Se trata, además, la facturación electrónica y la atención telemática al cliente, y se analizan las diferentes redes sociales existentes y cómo se pueden aprovechar desde el punto de vista empresarial. Por último, se revisan las distintas partes que forman un plan de marketing digital, así como las fases que se deben llevar a cabo para su desarrollo y las diversas políticas de comercio electrónico que una empresa puede considerar implantar.