Teorías de la comunicación y metodología

it – Information Technology (former: ,,it – Informationstechnik“ and ,,it+ti – Informationstechnik und Technische Informatik“) aims at manufacturers and users of information technology, as well as students and scientists in the relevant disciplines. It covers basic methods and applications, technologic trends, social and political aspects and issues of standardization.

Organ of the faculties ,,Technische Informatik (TI)“ and ,,Informatik in den Lebenswissenschaften (ILW)“ of the Gesellschaft für Informatik e. V.
In cooperation with the faculty ,,Technische Informatik“ der Informationstechnischen Gesellschaft im VDE (ITG).

Quizás el tema más excéntrico de todo el texto es el que se encuentra en el título general, la incomunicación. Es posible que este sea el tema más personal y más original del trabajo de Juan. Se ordena en el programa del pensamiento simétrico. Cada cosa que se arma también puede ser negada, cada situación que se percibe tiene su contraparte, cada juicio expresado requiere su polo opuesto para ser completo. De este modo si en las diversas agendas nos la pasamos armando lo que es la comunicación, lo que debe ser la comunicación, lo que necesitamos que sea la comunicación, es porque también estamos hablando de todo lo demás, lo contrario. Por tanto la teoría de la comunicación supone por necesidad lógica y fenomenológica a la incomunicación. El programa sugerido propone tener esto en claro y desarrollar por tanto lo conducente. La propuesta de la incomunicación como tema central para su estudio social es más que sugerente. De hecho mucho de lo que la llamada escuela crítica de la comunicación ha textualizado sobre la comunicación en realidad es sobre la incomunicación. Así que hemos tenido expresiones incompletas de lo que queremos decir y lo que hemos percibido. La teoría de la comunicación como también teoría de la incomunicación queda aquí como una propuesta poderosa por desarrollar.

Este livro reúne experiências e reflexões de académicos e não académicos sobre as potencialidades dos media para envolver e capacitar comunidades. Ao longo destas páginas, encontram-se textos que documentam propostas educativas e cívicas em torno dos media ou refletem sobre as capacidades dos media para trabalhar no seio das comunidades, incluindo as esferas da infância/juventude e/ou dos adultos e seniores.

As metodologias participativas têm uma grande tradição em países da América Latina, de África e da Ásia e estão agora a ser mais usadas na Europa, particularmente, em Portugal. Esta inspiração reflete-se nas diferentes geografias que podem ser encontradas nesta obra, desde Reino Unido, Alemanha ou Brasil, até ao Quénia.

Este livro está dividido em quatro partes. Uma primeira foca-se no projeto que deu mote ao livro, o RadioActive Europe, dando conta das suas práticas em Portugal e noutros países europeus. De seguida, juntamos experiências comunitárias e participativas nacionais e internacionais e, por fim, expomos vários caminhos de reflexão em torno da literacia e dos media.

Master a breakthrough methodology for understanding and measuring the digital world — so you can create far richer and more compelling digital experiences!

In Measuring the Digital World, Gary Angel, leader of Ernst & Young’s pioneering Digital Analytics practice, presents a comprehensive framework and methodology that reflects his profound understanding of what makes digital environments unique.

Angel explains why simplistic efforts to understand the digital world have failed, and guides you towards comprehending digital behavior at a far deeper level. Step by step, he shows how to transform “raw facts” about digital behavior into meaningful knowledge about who each visitor is, what she was trying to accomplish, how successful you were in helping her, how you can personalize and optimize her digital experience from now on, and how you can use measurement to provide deep personalization at scale.

You’ll find specific guidance on understanding visitor intent; creating customer taxonomies, structuring websites, and much more. Angel shows how to integrate Voice of Customer research, behavioral analysis, and controlled experiments to investigate and understand the drivers of choice far more rapidly and effectively. You’ll learn how to accurately measure the value of your digital interactions, identify the digital behaviors in each visit type that meaningfully predict future success, get beyond flawed “golden path” analyses, and create a comprehensive measurement paradigm that operates across all your digital spaces.

More rigorous, integrated, and usable than any competitive book, Measuring the Digital World will help you create, deliver, and consume digital information with unprecedented sophistication. Whether you’re a digital analyst, marketer, user experience designer, or executive, you’ll find it indispensable.

This eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: *incorporate examples from all levels-local, statewide, and national-to illustrate the communicative choices confronted in contemporary political campaigns, *discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and *draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2112 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite-an insightful, thoroughly researched, and reader-friendly text.

The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Net/works: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape:is a comprehensive and integrated perspective on media effects, the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented political communication, public relations, health communication, and social media research.

The Power of Information Net/works will interest scholars, students and practitioners concerned with the media and their social and cultural effects.

Das Handbuch verfolgt zwei Ziele, einen State of the Art und einen Take Off für weitere Forschung zu bieten. Welche nicht standardisierten Methoden werden in der Kommunikationswissenschaft eingesetzt, wer arbeitet mit diesen Verfahren und wie unterscheiden sich dabei verschiedene Teildisziplinen des Faches? Um diese Fragen zu beantworten, wird der Gegenstand aus drei verschiedenen Perspektiven beleuchtet. Während in den Teilen zwei und drei des Handbuches konkrete Methoden sowie Forschungsfelder des Fachs und ihre methodischen Zugänge behandelt werden, liefert der erste Teil einen Überblick zur Theorie qualitativer oder nicht standardisierter Forschung sowie zu deren Genese im fachlichen Kontext der Kommunikationsforschung. Autorinnen und Autoren der Einzelbeiträge sind diejenigen Wissenschaftlerinnen und Wissenschaftler, die im deutschsprachigen Raum mit den entsprechenden Verfahren arbeiten. Die Einzelkapitel sind daher sowohl forschungslogisch wie forschungspraktisch angelegt. Die angestrebte Vielfalt an Themen und Autoren führt zum zweiten Ziel: Das Handbuch soll Forschung anregen und das Bewusstsein für Qualitätsstandards stärken sowie zugleich dazu beitragen, nicht standardisierte Forschung tiefer in der akademischen Lehre des Fachs zu verankern.

The book provides a comprehensive analysis of the Occupy movement using various communication theory perspectives. It considers global and local contexts of the movement from its cultural and economic roots to the views of participants, city officials, newspapers and social media. It grapples with how these perspectives represent romantic, practical, and critical understandings of the movement.

Communication, Digital Media and Everyday Life (Second Edition) uses stories to explain the journey from 'new media in communication' to 'digital media is communication' and provide a clear introduction to communication and media theory and practice. For Generations Y and Z, digital media is now embedded into most aspects of daily life and integrated into contemporary communication as much as speaking, reading and writing. This book encourages readers to understand how they use 'new' media to do 'old' things and explores how concepts of communication, digital media and everyday life intersect with one another.

The first section part of the book introduces the building blocks of communication; its basic tools, devices and approaches. The second section part takes these ideas and concepts in the first part and applies them to ânewâ media: it considers including ideology in film and television; organisational communication; and values in the new digital world; and how identity, privacy, deception and truth have been redefined. The third part section part looks at communication today-including the redefinition of identity, privacy, deception and truth- and explores what it might be like to live in an increasingly digital world.

Social science research requires methods that are responsive to and congruent with contemporary social formations. Digital technologies present a challenge to which social researchers must rise, and in turn offer the chance to access, generate and analyse new information in new ways and address new research questions. In response to this challenge, this interdisciplinary collection considers the quantitative and qualitative analysis of social media, addressing the contemporary concern with 'big data' but also the rich or 'thick data' available. It provides examples of research that has sought to explore digital methods through comparing and combining these with 'offline' or traditional approaches, and presents case studies that are both innovative in their use of new, existing and combined methods but also question the nature of innovation. It also develops some of the key challenges in mainstreaming digital methods, including debates in educational research, research with young people, and the ethical issues that digital and social researchers face.