International Journal of Marketing, Innovation and Strategy (IJMIS) is an open access double-blind peer-reviewed scientific journal which publishes original, high-quality theoretical and empirical research focusing on the fields of marketing, innovation and strategy. All articles published in IJMIS must provide a significant contribution to these fields and focus on topics that are new and advance the current state of scientific knowledge in marketing, innovation and strategy.
Topics
Specific attention will be given to:
- business reorientation as a result of Covid-19 pandemics;
- consumer behaviour & market research;
- data science, artificial intelligence, machine learning, social media strategy, marketing and business intelligence;
- destination marketing and niche tourism;
- digital / integrated communication, advertising and promotion;
- entrepreneurship, competitiveness and innovation in small and medium-sized companies;
- innovative approaches to teaching & learning in marketing, innovation and strategy;
- open innovation, business models and business model innovation;
- social marketing, corporate social responsibility and circular economy;
- other topics in marketing, innovation and strategy.
Más información: About the Journal | International Journal of Marketing, Innovation and Strategy (ua.pt)
