Continuum
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising’s relationship to sexuality, violence, family activities, gender roles, vocations, minorities’ roles, periodical reconstruction and more.
This book provides an up-to-date picture of how contemporary life is portrayed in the most popular form of marketing communication worldwide.
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