Palgrave Macmillan
JOIN THE SOCIAL MEDIA REVOLUTION
Social technology has fundamentally changed the way in which businesses operate. The use of social technology is fast becoming a business-spanning medium that can affect the very organizational structure of a company and engaging with it quickly is key to making a business competitive, future minded, profitable and, perhaps most importantly in an increasingly competitive age, sustainable.
Many people in companies and organisations are aware of social media and the potential impact and opportunity that has been created, yet it remains largely fragmented and without integration into business processes. The Social Media Manifesto is a handbook to enable leaders from across the whole business to understand how social technology can be incorporated into their every day business lives. From organisational structure and the need for a Chief Data Officer, through to CSR and the implications of social technology on research and development, Jed Hallam, a leading social media expert, addresses every department of a business and how it can gain new competitive advantages and become a truly social enterprise.
With insights from global leaders and thinkers, Hallam presents a new way of working in the digital world by not only understanding your own structure but delving into the vast amount data now available on customers. He argues that the social media revolution is not just about technology or marketing, but about human insight and engagement. By studying the trends of consumers, markets and competitors, Hallam shows companies how to construct a better, more social brand and therefore a better business. This essential knowledge of how to engage with social technology provides business leaders with a source of constant innovation where competitive decisions can be made to open an almost boundless world of opportunity for the modern business.
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