Springer
Societal narratives arise from shared social constructions that corroborate social discourse about a given subject or object. Social representations endorse the image that society creates about people, objects, and events. The Internet constitutes a world of mediated social interactions, where communication is decontextualized several times for the distribution of disaggregated. Practices within the new social tools demonstrate individual behaviour-based that occurs in online networks. The new computer-mediated communication platforms and social media are used to create bonds and social capital from decontextualized social representations. This paper maps social representations of old age through the appropriation of social media tools, analysed from a digital storytelling perspective across images published in Instagram platform using semantic indexing techniques. A dataset of Instagram images draw through the hashtag #aavoveiotrabalhar, which is connected to an intergenerational active ageing project, will be analysed. The main aims are to identify dominant discourses and to understand if it is possible to generate engagement from the deconstruction of age and gender stereotypes.
+info:
https://link.springer.com/chapter/10.1007%2F978-3-319-92034-4_32
