This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the influence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research.
Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
