As the cofounder of NewsGuard, a company that tracks online misinformation, Steven Brill has observed the rise of fake news from a front-row seat. In The Death of Truth, with startling, often terrifying clarity, he explains how we got here—and how we can get back to a world where truth matters.
None of this—conspiracy theories embraced, expertise ridiculed, empirical evidence ignored—has happened by accident. Brill takes us inside the decisions made by executives in Silicon Valley to code the algorithms embedded in their social media platforms to maximize profits by pushing divisive content. He unravels the ingenious creation of automated advertising buying systems that reward that click-baiting content and penalize reliable news publishers, and describes how the use of these ad-financed, misinformation platforms by politicians, hucksters, and conspiracy theorists deceives ordinary citizens. He documents how the most powerful adversaries of America have used American-made social media and advertising tools against us with massive disinformation campaigns—and how, with the development of generative artificial intelligence, everything could get exponentially worse unless we act. The stakes are high for all of us, including Brill himself, whose company’s role in exposing Russian disinformation operations resulted in a Russian agent targeting him and his family.
Crucially, Brill lays out a series of provocative but realistic prescriptions for what we can do now to reverse course—proposals certain to stir debate and even action that could curb the power of big tech to profit from division and chaos, tamp down polarization, and restore the trust necessary to bring us together.
The Death of Truth: How Social Media and the Internet Gave Snake Oil Salesmen and Demagogues the Weapons They Needed to Destroy Trust and Polarize the World–And What We Can Do
