«Handbook of Research on Effective Advertising Strategies in the Social Media Age», TASKIRAN, Nurdan Oncel; YILMAZ, Recep (2015)

Business Science Reference

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics".

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http://www.amazon.co.uk/Handbook-Research-Effective-Advertising-Strategies/dp/146668125X/ref=sr_1_836?s=books&ie=UTF8&qid=1437119393&sr=1-836