Listening to the insider discussions and industry reporting about online marketing provides a numbing sense of false comfort. But every so often, we go outside the bubble and hear civilians talking about what we do. I’m sure most of us have had someone at a party or family gathering share their ‘creeped out’ moment; that instance where they finally saw clearly that somehow they were being ‘followed’ online. Other times, they offer us largely unformed general concerns about online privacy: they don’t really have a sense of what’s going on but they instinctively know they don’t like it. And once in a great while you’ll hear from someone who’s really done their homework and brings crystal clarity to the issue from the consumer point of view.
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+info:
http://getthedrift.com/the-shot-over-the-bow/#ixzz1lAl5mUqW
