The Future of Storytelling: How Immersive Experiences Are Transforming Our World

 

Expresiones audiovisualesLibros

Editorial: Artisan Books
Año publicación: 2025
Autor: Charles Melcher

These days we don’t want to just watch our media, we want to be a part of it. Immersive events-such as the Stranger Things Experience and the long-running theatre production Sleep No More–are growing at such a staggering rate that their revenue will soon outpace film and television combined. But what makes them work? And why? What does it say about us as a culture? And who is behind this revolution in entertainment?

In this eye-opening book, Charles Melcher, founder and CEO of Future of StoryTelling (FoST), has curated a selection of the world’s very best immersive experiences, and sits down with their creators to learn what makes them so successful and culturally resonant: Disney Imagineering Studio Lead Scott Trowbridge will lift the curtain on his work on the Star Wars: Galaxy’s Edge land at Disney Word and Disneyland and discuss what it takes to design immersive experiences that will be visited by tens of millions of fans; John Hanke, CEO of Niantic-creators of Pokémon GO-will share how he is getting gamers out of their basements and into the real world, turning everyday places into sets for immersive adventure through augmented reality.

Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles. Ver aviso legal y política de cookies