Comunicación y cultura

“Manual de Marketing Digital” contiene:

1. Diccionario de marketing digital:

Podrás entender lo que dicen en ‪Internet , redes sociales, páginas Web, correos electrónicos, etc.‬ con más de 110 entre palabras y frases técnicas, específicas y generales. Los conceptos está escritos de forma corta, clara y concisa para el entendimiento de cualquier persona que no esté allegada al área.

2. Manual de herramientas de marketing digital

Podrás manejar profesional y eficientemente el Marketing Digital de tu empresa con este ‪Manual de herramientas digitales y en su mayoría herramientas gratuitas. Dentro el manual encuentras lista de herramientas con sus respectivas características, ventajas y desventajas y su link respectivo.

Grounded in path-breaking research but written in an accessible, engaging style Moral Talk Across the Lifespan explores how our most fundamental moral commitments are shaped by crucial conversations with family members, romantic partners, and friends. Taking a lifespan approach, the authors demonstrate that moral growth is a continual process, one stimulated by transitions (e.g., leaving home for university) and disruptive events (serious illness). With chapters penned by leading relationship scholars, the volume contributes original thinking, data, and innovative theoretical pathways for researchers. For instructors it explores pressing moral questions encountered by students in their own relationships with romantic partners, friends, parents, and other family members. When is revealing a secret the right thing to do? Is revenge ever a worthy response to an insult or sleight? Why are young adults persuaded to accept some of their parents’ values but not others? Is there a right (or wrong) way to support a parent facing a terminal illness?
Moral Talk Across the Lifespan offers a stimulating blend of social science research and moral reflection. It is a key text for courses in Relational Communication, Family Communication, Interpersonal Communication, and Communication Ethics.

In recent years, the attention of semiotics has strongly shifted from a textual focus to an interrogation of social, cultural, and ethnographic phenomena: rituals, collective behaviors, urban dynamics, politics, memory, and lifestyles. This shift has led to a rethinking of semiotic traditions and its analytic tools, with a specific design to create a strong dialogue with other social sciences: anthropology, ethnography, sociology, and visual studies. In order to clarify what characterizes this recent cultural approach in semiotics, Anna Maria Lorusso reevaluates the work of some of the most important thinkers in this field: from semioticians such as Roland Barthes, Umberto Eco, Yuri Lotman, to anthropologists such as Lévi-Strauss and Geertz, and historians such as Michel Foucault. Lorusso details how the social sense and social communication can function together to analyze how culture works in the contemporary era.

Since its liberation in 1994, South Africa has been an object of world attention, as an example of how to end conflict without bloodshed and how to create a constitutional regime based on universal human rights – as well as an example of how these dreams can falter when faced with the realities of "freedom" in the neo-liberal world order. Focusing on aesthetic figuration – novels, performance, photography, visual art installations – of diverse home spaces, modes of domestic life, and family histories, Bystrom argues that writers and artists depicting the first fifteen years of democracy as they unfold literally at home present a compelling portrait of intimate and everyday aspects of political change. They reveal the challenges of the democratic transition and point to unexpected futures. Further, by enacting a form of intimate politics, Bystrom contends, they position private life at the heart of public culture.

A comunidade científica é hoje o resultado inequívoco do modo como os últimos anos acentuaram exponencialmente o desafio de definir e estabilizar parâmetros que permitam que a comunicação e avaliação de ciência possam beneficiar da credibilidade necessária à sustentabilidade de um complexo paradigma. Pensado na sequência – e como resultado – de uma conferência internacional sobre Modelos de Publicação Emergentes organizada no âmbito de um projeto dedicado, justamente, à Comunicação de Ciência, este livro reflete e faz eco, a partir de treze ensaios, das preocupações dos milhares de investigadores, professores, estudantes e bibliotecários que sentem, sobre o seu trabalho (sobre o seu futuro), a pressão permanente de um sistema cujo intrincado agenciamento permanece, até certa medida, opaco.

This handbook enumerates every aspect of incorporating moral and societal values into technology design, reflects the fact that the latter has moved on from strict functionality to become sensitive to moral and social values such as sustainability and accountability. Aimed at a broad readership that includes ethicists, policy makers and designers themselves, it proffers a detailed survey of how technological, and institutional, design must now reflect awareness of ethical factors such as sustainability, human well-being, privacy, democracy and justice, inclusivity, trust, accountability, and responsibility (both social and environmental). Edited by a trio of highly experienced academic philosophers with a specialized interest in the ethical dimensions of technology and human creativity, this syncretic handbook collates an array of published material and offers a studied, practical introduction to the field. The volume addresses myriad aspects at the intersection of technology design and ethics, enabling designers to adopt a constructive approach in anticipating, preventing, and resolving societal and ethical issues affecting their work. It covers underlying theory; discrete values such as democracy, human well-being, sustainability and justice; and application domains themselves, which include architecture, bio- and nanotechnology, and military hardware. As the first exhaustive survey of a field whose importance is characterized by almost exponential growth, it represents a compelling addition to a formerly atomized literature. ​

Desde los primeros años del nuevo siglo hemos visto generalizarse una serie de dinámicas multitudinarias de participación e interrelación en torno a una infinidad de redes sociales, blogs y grandes repositorios colectivos de archivos compartidos por millones de personas diariamente. Un buen número de artistas no tardó mucho en comenzar a explorar críticamente estas nuevas dinámicas sociales y las tecnologías que las posibilitaban, haciendo de ellas los nuevos contextos de referencia y actuación de sus investigaciones creativas. Centrado en el análisis y caracterización de esta «segunda época» de la relación entre prácticas artísticas e Internet, este libro presenta un pormenorizado estudio tanto de la actualidad del net art (blog-art, intervenciones en redes sociales y en metaversos, instalaciones conectadas a la red, etc.), como de aquellas manifestaciones artísticas que, sin ser obras en línea, trabajan «acerca de» Internet en cualquiera de sus dimensiones, estéticas, técnicas, lingüísticas, políticas o económicas y a través de un sinfín de medios (vídeo, imagen fija, performance, etcétera). La amplitud y profundidad de este análisis hacen de este libro un material imprescindible para conocer cómo está evolucionando una faceta fundamental del arte de nuestro tiempo. La presente edición, que recoge las más importantes aportaciones de los últimos tres años, incluye nuevos textos sobre el «arte post-Internet» y sobre diversas prácticas como performance en redes sociales o fotografía.

La libertad de expresión ocupa un lugar central en el sistema de los derechos fundamentales debido a su conexión inmediata con las exigencias de la sociedad democrática. Pero al mismo tiempo se trata de uno de los derechos que tiene establecidos más limitaciones expresas, y ello precisamente también en nombre de tales exigencias. Los llamados “discursos del odio” son un ámbito de expresión en el que la relación de tensión entre la primera y la segunda de las características apuntadas se manifiesta de forma descarnada. Así se aprecia en este libro, en el que se analizan diversos tipos de hate speech: filo-terrorista, racista, blasfemo y “negacionista”.

¿Por qué un Diccionario Enciclopédico de Comunicación Política? ¿Qué objetivo tendría su publicación? ¿Qué aportes podría realizar?, ¿para qué y a quiénes resultaría de utilidad un texto de esas características? La intención ha sido, fundamentalmente, producir en forma colectiva un ejemplar que presente y desarrolle, de modo sistemático y didáctico, los principales conceptos de las diversas áreas que conforman el campo de la comunicación política actual. Se trata del primer libro de estas características en idioma castellano. La aspiración ha sido elaborar contenidos ricos y actualizados, incluyendo desde las nociones y propuestas teóricas más tradicionales, hasta las más recientemente acuñadas en esta área de actividad.

This book is the first of its kind to bring together a collection of critical scholarly work on consumer culture in South Africa, exploring the cultural, political, economic, and social aspects of consumption in post-Apartheid society.

From sushi and Japanese diplomacy to Queen Sophie’s writhing gown, from middle class Sowetan golfers to an indebted working class citizenry, from wedding websites to wedding nostalgia, from the liberation of consuming to the low wage labour of selling, the chapters in this book demonstrate a variety of themes, showing that to start with consumption, rather than ending with it, allows for new insights into long-standing areas of social research. By mapping, exploring and theorizing the diverse aspects of consumption and consumer culture, the volume collectively works towards a fresh set of empirically rooted conceptual commentaries on the politics, economics, and social dynamics of modern South Africa. This effort, in turn, can serve as a foundation for thinking less parochially about neoliberal power and consumer culture.

On a global scale, studying consumption in South Africa matters because in some ways the country serves as a microcosm for global patterns of income inequality, race-based economic oppression, and hopes for the material betterment of life. By exploring what consumption means on the ‘local’ scale in South Africa, the possibility arises to trace new global links and dissonances. This book was originally published as a special issue of Critical Arts.