Economía de la comunicación

After seventeen years as dictator of Chile, in 1991 Augusto Pinochet ceremoniously handed the presidential sash to the leader of his legal opposition to formalize the peaceful transition to civilian rule in that country. Among the many idiosyncrasies of this extraordinary transfer of political power, the most memorable is the month-long, nationally televised campaign of uncensored political advertising known as the Franja de Propaganda Electoral—the “Official Space for Electoral Propaganda.” Produced by Pinochet’s supporters and the legal opposition, the 1988 Franja campaign set out to encourage voters to participate in a plebiscite that would define the democratic future of Chile. Harry L. Simón Salazar presents a valuable historical account, new empirical research, and a unique theoretical analysis of the televised Franja campaign to examine how it helped the Chilean people reconcile the irreconcilable and stabilize a contradictory relationship between what was politically implausible and what was represented as true and viable in a space of mediated political culture. This contribution to the field of political communication research will be useful for scholars, students, and a general public interested in Latin American history and democracy, as well as researchers of media, communication theory, and cultural studies. Television, Democracy, and the Mediatization of Chilean Politics also helps inform a more critical understanding of contemporary hyper-mediated political movements such as the Arab Spring, Occupy Wall Street, Black Lives Matter, and the particularly germane phenomenon of Trumpism.

The electronic age is bringing sweeping changes to the world of entertainment, media and publishing. This book covers these exciting developments and provides profiles of 410 leading global firms in film, radio, television, cable, digital content, new media and publishing. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You’ll get in-depth profiles of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, addresses, phone and fax numbers and company descriptions. This innovative book offers unique information, all indexed and cross-indexed for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

¿Qué es lo que diferencia a un publicitario de un empresario de la publicidad? ¿Por qué son tan pocas las agencias que logran sobrevivir durante varios años? Este libro responde a estas y otras muchas preguntas y explica la importancia de los conceptos económicos (finanzas, modelos de rentabilidad, etc.) y de management (dirección de proyectos, gestión del talento, etc.) en el buen funcionamiento de una agencia de publicidad. Las agencias de publicidad son empresas que emplean a miles de personas, que están presentes en varios países y que, en muchos casos, cotizan en Bolsa. Estas empresas intentan ser cada vez más eficaces en su funcionamiento. De lo contrario, resulta imposible alcanzar objetivos organizacionales tales como la expansión geográfica de la agencia, la consecución de nuevos clientes, la apertura de nuevas líneas de negocio o la ampliación de capital, entre otros. Esta obra constituye una gran aportación para el sector publicitario, ya que por primera vez se publica en España y en América Latina un libro que analiza con el máximo nivel de profundidad todos los aspectos que determinan la buena salud económica de una agencia de publicidad a través de explicaciones teóricas detalladas y casos prácticos. Estrategia, creatividad, gestión y economía se reconcilian en este libro convirtiendo a sus lectores en verdaderos empresarios de la publicidad.

This book analyses media conglomerates owning multiple media holdings under centralized ownership within and across media markets. It argues that Asian capitalists utilize both a market-oriented ideology and family connections to build their media empires, thereby creating cultural conglomerates that exercise corporate censorship over media markets. It focuses on family-controlled media conglomerates in Korea, specifically the international business giant, Samsung, and its related media companies, Cheil Jedang and JoongAng Ilbo, all of which are controlled by the single Lee family. Utilizing the theoretical approach of political economy of communication, the book examines how and why the Lee family exercise corporate censorship over Korean society.

Offering an essential take on Asia’s political economy of communication in order to understand the workings of Asian media empires, this book will appeal to students and scholars of Korean Studies, Korean Business and Mass Communications.

While everyone is talking about "big data," the truth is that understanding the "little data" (stock reports, newspaper headlines, weather forecasts, etc.) is what will help you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 31 gigabytes of data every single day, but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to correctly interpret all of the small bytes of data we consume in a day. Readers will become effective, skeptical consumers of everyday data. Everydata is filled with countless examples of people misinterpreting data — oftentimes with catastrophic results: Millions of women avoid caffeine during pregnancy because they interpret correlation as causation The initial launch of HealthCare.gov failed in part because key decision-makers couldn't observe all of the data A baby food company was investigated by the Federal Trade Commission for cherry picking data Attorneys faced a $1 billion jury verdict because of outlier data The Space Shuttle Challenger exploded because the engineers were dealing with a limited sample set Hedge fund companies claim they can make smarter predictions — but the market data says otherwise Each chapter of Everydata highlights one commonly misunderstood data concept, using both real-world and hypothetical examples from a wide range of topics, including business, politics, advertising, law, engineering, retail, parenting, and more. Readers will get the answer to the question — "Now what?" — along with concrete ways they can use this information to immediately start making smarter decisions, today and every day.

Digital Transitions explores the relationship between technological changes and the social, political, economic, and cultural contexts in which these changes occur. Digital technologies have moved into every corner of life and the classic separation between work and non-work has become obsolete. The digital economy has become indistinguishable from life in the digital age. This is a book about the merger of economy and life, about life in digital capitalism. It explores four moments of digital transitions: The first chapter explores transitions of sharing, both as a concept or an ideology and as a social practice. The second chapter explores a transition in the political economy of media and communication and its recent turn to the work of Marx. The third chapter focuses on the building of the digital commons and its very particular economy of contribution. The final chapter turns the light on academic cultures and inspects the activist turn in academia.

Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms.

In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.

El fulgurante crecimiento del ecosistema digital -con la irrupción de sucesivas generaciones de redes de telecomunicación- y su globalización están marcando el desarrollo de la sociedad contemporánea, y transformando radicalmente todos los sectores económicos y nuestras vidas. Una regulación de esta nueva economía es un asunto crucial para lograr un motor de progreso que favorezca la innovación, atraiga inversiones y fomente el empleo. En este sentido, resulta imprescindible arbitrar mecanismos efectivos para liberar y encauzar todo el potencial que encierra el mundo digital. El autor reflexiona en esta obra sobre las oportunidades y los peligros que entraña el avance de la llamada «era digital» en Europa, ámbito en el que, frente a lo que ocurre en Estados Unidos, el sistema regulatorio se muestra como algo cerrado en sí mismo, incapaz de oxigenarse con todo aquello que le ofrece el entorno.

How the freedom-to-connect movement aids Western hegemony.

Discussions surrounding the role of the internet in society are dominated by terms such as internet freedom, surveillance, cybersecurity, and, most prolifically, cyber war. But behind the rhetoric of cyber war is an ongoing state-centered battle for control of information resources. Shawn Powers and Michael Jablonski conceptualize this real cyber war as the utilization of digital networks for geopolitical purposes, including covert attacks against another state’s electronic systems, but also, and more importantly, the variety of ways the internet is used to further a state’s economic and military agendas.

Moving beyond debates on the democratic value of new and emerging information technologies, The Real Cyber War focuses on political, economic, and geopolitical factors driving internet freedom policies, in particular the U.S. State Department's emerging doctrine in support of a universal freedom to connect. They argue that efforts to create a universal internet built upon Western legal, political, and social preferences is driven by economic and geopolitical motivations rather than the humanitarian and democratic ideals that typically accompany related policy discourse. In fact, the freedom-to-connect movement is intertwined with broader efforts to structure global society in ways that favor American and Western cultures, economies, and governments.

Ajaz Ahmed y Stefan Olander han tenido la fortuna de vivir la revolución digital desde dentro, lo que les ha permitido comprobar, en primera persona, qué funciona y qué no. Por ello, su trabajo les ha impulsado a detectar siempre «lo nuevo» como una oportunidad, nunca como una amenaza. Esta es la filosofía que han aplicado, la que les ha permitido alcanzar el éxito en sus empresas y que ahora quieren compartir con nosotros. Sí, la balanza del poder económico empieza a decantarse por los mercados emergentes. Sí, las innovaciones más intrépidas están reconfigurando el panorama comercial poniendo en peligro las formas tradicionales de trabajar. Y sí, es un hecho demostrable que cada día aparecen nuevas tecnologías, nuevos competidores y centenares de nuevos términos incomprensibles. Pero lo que realmente importa es el extraordinario potencial que todo esto conlleva. Tú puedes ser parte de esa revolución. Tú puedes ser un ejemplo de éxito en la era de la tecnología y el comercio digital. En Velocidad encontrarás las leyes y los principios para surfear esta ola. Pero este es un libro que trata también sobre el optimismo. Una fuerza positiva que te aporta la mentalidad y las herramientas para crear un futuro mejor. Puede parecer difícil, pero los autores aseguran que es más fácil hacerlo que pensarlo. En tu mano está.