Libros archivos - Página 405 de 754 - Portal de la Comunicación

«Crossroads in New Media, Identity and Law. The Shape of Diversity to Come», DE BEEN, Wouter; ARORA, Payal; HILDEBRANDT, Mireille (Eds.) (2015)

1 de enero de 2015

This volume brings together a number of timely contributions at the nexus of new media, politics and law. The central intuition that ties these essays together is that information and communication technology, cultural identity, and legal and political institutions are spheres that co-evolve and interpenetrate in myriad ways. Discussing these shifting relationships, the contributions all probe the question of what shape diversity will take as a result of the changes in the way we communicate and spread information: that is, are we heading to the disintegration and fragmentation of national and cultural identity, or is society moving towards more consolidation, standardization and centralization at a transnational level? In an age of digitization and globalization, this book addresses the question of whether this calls for a new civility fit for the 21st century.

«The Film Experience. An Introduction», CORRIGAN, Timothy; WHITE, Patricia (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

The Film Experience enables students to link their personal experiences of watching movies to a greater overall understanding and knowledge of the medium's full scope.

Timothy Corrigan and Patricia White's classroom favourite is both authoritative and joyful about watching, analysing, and understanding film. The book's features—Form in Action, Film in Focus, and Concepts at Work —combine text, stills, and links to videos online to explore specific films, scenes, and trends in depth.

With clips from classic and contemporary films (Rear Window, Life of Pi, Moonrise Kingdom, Chinatown, and many others) plus hundreds of movie images and other graphics, the thoroughly revised new edition covers everything from editing to cinematography to narrative genres, all in a cultural context that reinforces why films and film study matter.

«World Cinema and Cultural Memory», HEDGES, Inez (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

Cinema has long played a crucial role in the way that societies remember and represent themselves. In the last quarter century, film has been an important medium in the public debate around the memory of the Holocaust and of Hiroshima; of the Algerian war for independence and of the Spanish Civil War; of the Allende legacy in Chile, the utopian dreams of 1968, and the aborted project of the German Democratic Republic; in identity formation in Palestine and in the African diaspora. Hedges discusses the role of cinema within a global perspective that spans five continents, and proposes an original typology of cultural memory. In the process, she re-evaluates the contributions of major directors and uncovers hitherto neglected yet important works. The author develops her arguments in an approachable style that will encourage readers to rethink their own memories of films and to reflect on the way that cinema contributes to collective and cultural memory. The book's innovative approach should transform the way that we think of film and its social effects.

«Film, History and Memory», McGARRY, Fearghal; CARLSTEN, Jennie M. (ed.) (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

Film, History and Memory examines the relationship between film and history, exploring the multiplicity of ways in which films depict, contest, reinforce or subvert historical understanding. This volume broadens the focus from 'history', the study of past events, to 'memory', the processes – individual, generational, collective or state-driven – by which meanings are attached to the past. This approach acknowledges how the significance of the historical film lies less in its empirical qualities than in its powerful capacity to influence public thinking and discourses about the past, whether by shaping collective memory, popular history and social memory, or by retrieving suppressed or marginalized histories. This study aims to contribute to the growing literature on history and film through the breadth of its approach, both in disciplinary and geographical terms. Contributors are drawn not only from the discipline of history but also film studies, film practice, art history, languages and literature, and cultural studies.

«Subversion, Sexuality and the Virtual Self», ELUND, Jude (2015)

1 de enero de 2015

Comunicación y culturaLibros

This book is about the construction of identity in digitised and virtual screen environments. It investigates the phenomenon of three-dimensional virtual worlds in relation to our physical selves. Using four regions of Second Life as a foundation of analysis, this book explores the issues surrounding the body, embodiment, virtual space and tourism, as well as examining notions of subversion as they relate to gender and sexuality in screen environments. The key arguments put forth in this work have their foundations in poststructuralist theories of the body and the cultural construction of identity. Most important to this analysis are the cultural and social conditions that replicate dominant tropes of power and agency as they are applied to representational practices, such as embodying oneself via an avatar through the screen. The arguments in this book are readily extendible to other on-screen environments due to the proliferation of virtual environments and other social networks which are premised on real-time engagement through digitized interaction.

«Grafología y diseño gráfico publicitario. La intersección entre dos caminos.», MORENO, Manuel J. (2015)

1 de enero de 2015

LibrosPublicidad y comunicación organizacional

Este libro constituye un manual sobre y para la publicidad desde el campo de la grafología y la reflexión junguiana, y como tal, un punto de intersección dentro de las ciencias de la comunicación. Elementos como el punto y la línea, el texto o el color de los anagramas, el estilo en los carteles publicitarios, logotipos, emblemas y las imágenes corporativas, sus formas y contenidos, la orientación espacial de las líneas, tamaño, ubicación de los elementos, cohesión, lo potencial y lo escondido, el deseo y lo subliminal…, son decodificados a través del saber grafológico y la psicología analítica (junguiana). Su análisis y evaluación se extiende desde la relación entre la firma personal y la firma corporativa, los estilos caligráficos en la publicidad, la @ como signo y símbolo de pasado y futuro, la pantalla del ordenador como contexto espacial y la comprensión del mensaje en sus diversas formas de expresión.

«MoviWeb», OLIVARES ROJAS, Juan Carlos (2015)

1 de enero de 2015

LibrosTecnologías de la comunicación

A pesar del gran auge que han tenido los dispositivos móviles en nuestros días, el acceso a Internet a través de esta clase de dispositivos es sumamente limitado. Esto se debe a que los sitios Web no se diseñan tomando en cuenta las características y limitantes de estos dispositivos con el propósito de hacer los recursos Web más accesibles. Así por ejemplo, las restricciones de pantalla, la poca capacidad de memoriay de almacenamiento, los enlaces de comunicaciones no persistentes, los altos costos de conexión y el deficiente ancho de banda, han frenado la visualización de sitios Web a través de dispositivos móviles. El presente trabajo pretende "poner la Web en los bolsillos de los usuarios". Para garantizar que los usuarios puedan visualizar correctamente los recursos Web, se necesitan dos cosas: un servicio de gestión de conexiones que permita visualizar contenidos Web sin importar el estado de conexión del dispositivo, un servicio de acaparamiento de sitios Web y un mecanismo que adapte el contenido Web a las características propias del dispositivo móvil específico (transcodificación). En este trabajo se presenta una herramienta que integra estos servicios.

«La exhibición cinematográfica en España. Cincuenta años de cambios», GARCÍA SANTAMARÍA, José Vicente (2015)

1 de enero de 2015

Historia de la comunicaciónLibros

España pasó de contar con un desvencijado parque de salas a disponer desde mediados de los años noventa de algunos de los mayores complejos cinematográficos del continente, convirtiéndose en el cuarto gran mercado de la exhibición europea. Al fenómeno " multiscreening " no fue ajeno el " boom " de la construcción y del sector inmobiliario, que promovió la edificación de numerosos centros comerciales en la mayor parte de ciudades españolas.
El libro pretende no solamente historiar un período que abarca desde mediados de los años sesenta hasta hoy, sino también dar respuesta a un gran número de cuestiones de sumo interés: desde la evolución de las salas de cine y los cambios en la propiedad; los condicionantes económicos del sector; el retraso en la digitalización de las salas; las barreras que impiden un mayor consumo de cine o la composición de los públicos cinematográficos. Y sin olvidar además, la evolución experimentada por el mercado norteamericano y de la Unión Europea.

«Public Policy Argumentation and Debate. A Practical Guide for Advocacy», DALTON, Philip; BUTLER, John R. (2015)

1 de enero de 2015

Estructura y políticas de la comunicaciónLibros

Through an exclusive focus on public policy advocacy as a practical endeavor, Philip Dalton and John R. Butler depart from approaches to debate education that focus on the rules of simulated, academic debate formats. Beginning with the assumption that readers have already developed a basic capacity to argue, they offer practical guidance for determining the fundamental issues that make up a controversy and what expectations public audiences will have for advocacy based on the issues and the burdens of advocates challenging or defending the status quo. Through examples that span a wide range of advocacy situations and subjects of contemporary importance, the authors build a framework for public policy advocacy that is organic to the communication discipline, recover and refresh foundational lessons about the uses of evidence, and provide critical questions that can be used to develop and communicate policy proposals that are sensible and appealing. Written in an accessible, respectful, and motivational style, the book is suitable for students of debate, professionals who function as advocates, and people who find themselves wishing to voice their opinion on an issue of concern.

«Digital Literacy, Technology Social Inclusion. Making sense of one-to-one computer programmes around the world.», PEREIRA, Sara (Ed.) (2015)

1 de enero de 2015

LibrosSociología de la comunicación

Editado em língua inglesa, decorre do projeto de investigação CECS/FCT que a investigadora Sara Pereira coordenou, intitulado "Navegando com o Magalhães: Estudo sobre o Impacto dos Media Digitais nas Crianças" (PTDC/CCI-COM/111381/2008). Este estudo foi realizado entre maio de 2010 e maio de 2013, no CECS-UMinho, com o objetivo principal de analisar o impacto do programa "e-escolinha" do governo português lançado em 2008, no quadro do Plano Tecnológico da Educação.