Libros

Em muitos aspectos, a emergência e proliferação de dispositivos móveis de comunicação digital constitui um terreno de experimentação por parte dos actores sociais, de novas vias exploradas por organizações comerciais e estatais, de potenciais transformações culturais onde se jogam as lógicas e as normas da dicotomia público/privado, e portanto também constitui um fértil terreno de questionamento académico. Este volume corresponde a uma primeira fase do projeto de investigação “Público e Privado nas Comunicações Móveis”, desenvolvido no LabCom en-tre 2113 e 2015. Nele damos realce, evidentemente, ao campo comunicacional, incluindo aspectos como a extensão e o carácter da audiência (que à luz da dicotomia pode ser definida como aberta ou fechada) ou a natureza dos conteúdos comunicativos (que apela a uma distinção – problemática – entre o pessoal e o geral).
Também estes aspectos estão em causa com a tecnologia móvel cujos dispositivos tendencialmente ubíquos compaginam a comunicação “ponto a ponto” com a comunicação em rede e a comunicação “de massas”. Quando os utilizadores comutam constantemente entre actos de interacção, de consumo, de partilha, de produção e de circulação de conteúdos, que nitidez se mantém quanto à noção da audiência? Que critérios de público e de privado se aplicam a ‘conteúdos’ tão distintos como uma foto que se capta e difunde, uma conversa ao telefone ou os dados que se associa a uma aplicação de smartphone?

The ability of organisations to cyberconnect is becoming increasingly important for superior performance. Cyberconnecting: The Three Lenses of Diversity by Dr Priya E. Abraham explains how to establish connections across technological, cultural and social boundaries, mirrored in organisations succeeding in today’s hybrid business world.

Some companies create and innovate technology; others use and adopt it; but in the cyberage, both must closely interconnect tech with human behaviour. Face-to-face and cyber-interactions are at the heart of effective work-based relationships, which in turn increase organisational performance. To build these effective business relations, organisations must foster the discovery muscle – curiosity combined with skills – in individuals.

Priya E. Abraham shows how seemingly opposing domains (technology, business anthropology and diversity) best leverage interactions for the benefit of organisation development, using findings from practitioner-focused research conducted when leading complex cross-boundary projects in the telecommunications and mobile learning industries.

Tools from business anthropology help uncover people’s diverse needs and expectations in a cyberconnected world. Identity portfolios need reflection in development solutions of face-to-face and mobile applications. Solutions uncovered by qualitative research methods help close the gap between human behaviour and tech to engage internal and external stakeholders.

The book presents a much-needed strategic framework required for cyberconnecting: 'The Three Lenses of Diversity’, designed to organise thinking in the navigation of technological, cultural, and social boundaries.

This book deepens the understanding of the work carried out by professional women in Spanish film and television since the arrival of democracy, a period of radical changes that saw an emergence of female talent. Although most of the literature on women and media deals with female film directors, this book also addresses television, a medium where the presence of women was significant throughout this period. This book makes an important contribution to the study of the history of women in Spanish media, focusing on the work of some well-known names, while also rescuing from oblivion others now forgotten. It brings together scholars from Spain, the United States and Ireland to analyze films and television programs written or directed by female professionals such as Pilar Miró, Josefina Molina, Cecilia Bartolomé, Rosa Montero, Carmen Martín Gaite, Cristina Andreu, Isabel Coixet and Paloma Chamorro. The book also includes four interviews with screenwriter Esmeralda Adam, television executive Carmen Caffarel, filmmaker Ana Díez and television director Matilde Fernández. Their reflections on personal and professional experiences shed light on the changes that took place in Spanish society during this period and the challenges they have faced in their careers.