«Corporate Communication. Critical Business Asset for Strategic Global Change», GOODMAN, Michael B.; HIRSCH, Peter B. (2014)

 

LibrosPublicidad y comunicación organizacional

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2110 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

«The Audience Commodity in a Digital Age. Revisiting a Critical Theory of Commercial Media», McGUIGAN, Lee; MANZEROLLE, Vincent (eds.) (2014)

 

LibrosTeorías de la comunicación y metodología

This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.
The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

«Social Media, Culture and Politics in Asia», WILLNAT, Lars; AW, Annette (eds.) (2014)

 

LibrosSociología de la comunicación

The Internet’s explosive growth over the past decade is nowhere more visible than in Asia. Fueled by an expanding middle class, thousands of people connect to the Internet for the first time each day to explore and discuss issues that are relevant to them and their lives.
This book provides an in-depth look at the impact of social media on political engagement among young citizens in this rapidly changing region of the world. Leading media scholars from nine Asian nations focus on three main questions:
How frequently do Asians use social media to access and discuss political information?
Does the use of social media increase political participation?
What political, social and cultural factors influence the impact of social media on political engagement in each nation?
To answer these questions, contributors first analyze the current state of social media in their nations and then present the findings of a cross-national survey on social media use that was conducted with over 3,510 Asian respondents. By employing a comparative approach, they analyze how social media function and interact with the cultural and political systems in each country – and how they might affect political engagement among individual citizens.

«Global Communication», HAMELINK, Cees J. (2014)

 

Comunicación y culturaLibros

"Comprehensive in its scope and scale, rigorously argued and richly illustrated with wide-ranging examples, this clearly written and user-friendly book from a veteran commentator on international communication will be valuable for students and scholars. Strongly recommended."
– Daya Thussu, Professor of International Communication, University of Westminster

Global Communication explores the history, present and future of global communication, introducing and explaining the theories, stories and flows of information and media that affect us all. Based on his experience teaching generations of students to critically examine the world of communication around them, Cees Hamelink helps readers understand the thinkers, concepts and questions in this changing landscape. This book:

Explores the cultural, economic, political and social dimensions and consequences of global communication
Introduces the key thinkers who have been inspirational to the field
Teaches you to master the art of asking critical questions
Takes you through concrete cases from UN summits to hot lines and cyber-surveillance
Boosts your essay skills with a guided tour of the literature, including helpful comments and recommendations of what to cite
Brings you directly into the classroom with a series of video lectures

This book guides students through the complex terrain of global communication, helping you become a critically informed participant in the ever-changing communication landscape. It is essential reading for students of communication and media studies.

«Identity and Capitalism», MORAN, Marie (2014)

 

Comunicación y culturaLibros

"This is a splendid book that dispels myths about 'identity' and presents a cultural-materialist case for the study of such keywords and their preoccupations under the hegemony of neoliberal capitalism."
– Professor Jim McGuigan, Loughborough University

'Identity’, particularly as it is elaborated in the associated categories of ‘personal’ and ‘social’ identity, is a relatively novel concept in western thought, politics and culture. The explosion of interest in the notion of identity across popular, political and academic domains of practice since the 1961s does not represent the simple popularisation of an older term, as is widely assumed, but rather, the invention of an idea.

Identity and Capitalism explores the emergence and evolution of the idea of identity in the cultural, political and social contexts of contemporary capitalist societies. Against the common supposition that identity always mattered, this book shows that what we now think of routinely as ‘personal identity’ actually only emerged with the explosion of consumption in the late-twentieth century. It also makes the case that what we now think of as different social and political ‘identities’ only came to be framed as such with the emergence of identity politics and new social movements in the political landscapes of capitalist societies in the 60s and 70s.

Marie Moran provides an important new exploration of the articulation of the idea of identity to the social logic of capitalism, from the ‘organised capitalism’ of the mid-twentieth century, up to and including the neoliberal capitalism that prevails today. Drawing on the work of Raymond Williams, the cultural materialist approach developed here provides an original means of addressing the political debates about the value of identity in contemporary capitalist societies.

«Narrative Networks. Storied Approaches in a Digital Age», ALLEYNE, Brian (2014)

 

LibrosSociología de la comunicación

"We are invited to think about the now ubiquitous everyday practices of interpreting and producing narratives across a range of modalities. The result is a text that inspires readers to think in new ways about narratives, invites them to analyse narrative texts available on the Web and, for those who wish, suggests how best to employ specialist software."
– Ann Phoenix, Institute of Education, University of London

"It’s high time we have a book like this. Brian Alleyne has managed to produce the best, clearest, and most comprehensive overview of narrative theory for social scientists I have yet to see. I wish I’d had access to a book like this when I was a student. It would have made my life so much easier. It will surely become the universally recognised go-to book on the subject."
– David Graeber, London School of Economics & Political Science

Narrative is a fundamental means whereby we make sense of our own lives and of the world around us. The stories we tell, and are being told, shape our identities, relationships and world-views. In a rapidly changing digital society where blogging and social networking have become fundamental communication channels, the platforms for the creation and exchange of all kinds of narratives have greatly expanded.
This book responds to the dynamic production and consumption of stories of all kinds in popular and academic cultures. It offers a comprehensive discussion of the underlying philosophical and methodological issues of narrative and personal narrative research as well as applying these to the current digital landscape. The book provides practical guidance on data management and use of software for the narrative researcher.

Illustrated with examples from a range of fields and disciplines as well as the author’s own work on hacking cultures and cultural activism, this title is a must for anyone wanting to learn about narrative approaches in social research and how to conduct successful narrative research in a digital age.

«Social Theory for Today. Making Sense of Social Worlds», LAW, Alex (2014)

 

LibrosSociología de la comunicación

"This book is distinctive for extending the usual sociological reach, reopening territory that has lain fallow, set aside from the well-ploughed fields of orthodox social theory. In doing so, Law not only produces fresh insight into familiar theorists but guards against collective forgetting of the sociological canon."
– Professor Bridget Fowler, University of Glasgow

"An excellent book, it will be welcomed and read widely by advanced undergraduates, postgraduates and scholars in sociology, cultural studies, social theory and beyond."
– Professor Chris Shilling, University of Kent

Social Theory for Today guides students through the ‘turns’ of past and present social theory as it attempts to wrestle with a recurring sense of crisis in social relations and social theory. Drawing on both classical and contemporary sources, Alex Law provides readers with a firm grasp of competing perspectives.

Too often social theories attempt to dominate the field by casting rival theorists, past and present, as deluded fools, while the more familiar ‘big names’ in social theory are subject to ever-increasing commentary that runs in ever-decreasing circles. This survey of social theory and crisis lessens the temptation to engage in internal theoretical polemics and esoteric wordplay. Social theory must become practical and specific if it is to become a means of orientation for uncertain times.

This is a must-read for upper level undergraduate and postgraduate students looking for a vibrant and extended understanding of social theory.

«A Practical Guide to Using Panel Data», LONGHI, Simonetta; NANDI, Alita (2014)

 

Comunicación y culturaLibros

This timely, thoughtful book provides a clear introduction to using panel data in research.

It describes the different types of panel datasets commonly used for empirical analysis, and how to use them for cross sectional, panel, and event history analysis. Longhi and Nandi then guide the reader through the data management and estimation process, including the interpretation of the results and the preparation of the final output tables.

Using existing data sets and structured as hands-on exercises, each chapter engages with practical issues associated with using data in research. These include:

Data cleaning
Data preparation
Computation of descriptive statistics
Using sample weights
Choosing and implementing the right estimator
Interpreting results
Preparing final output tables

Written by experienced authors this exciting textbook provides the practical tools needed to use panel data in research.

«The Child in Society», WRIGHT, Hazel R. (2014)

 

Comunicación y culturaLibros

The child has a very special place in society and society has a huge impact on the notion of childhood. Understanding childhood is integral to all early years courses and this book offers a great introduction.

Taking a thematic approach, chapters cover:

Historical Perspectives
Policy and Economic Perspectives
Psychological and Biological Perspectives
Contemporary Perspectives
Children’s Perspectives

Each chapter also contains features to allow students to interrogate the impact of each issue practically. This is a fantastic beginner's text for students to understand the relationship between the child and society.
Visit www.sagepub.co.uk/hazelrwright for free access to a selection of SAGE Journal Articles related to key topics in the book.

«Sociología y sociedad», PICÓ, Josep; SANCHIS, Enric Sanchis (2014)

 

LibrosSociología de la comunicación

Esta introducción a la Sociología presenta algunos de los temas más importantes de la disciplina para iniciar al lector en general, y a los alumnos de los primeros cursos en particular, en el conocimiento de los conceptos, la lectura y las teorías que nos permiten acercarnos a la comprensión del comportamiento humano en la sociedad. Después de exponer la lectura que hacen algunos de los grandes clásicos de la sociedad moderna, estudiamos el grupo humano, la cultura y la socialización como elementos que configuran la estructura social –población, urbanismo, familia, clases, estratificación y cambio–, para terminar analizando tres ámbitos importantes del intercambio entre las personas, el trabajo, la comunicación y el poder. Sociología y Sociedad incorpora muchos temas de actualidad, como la globalización, la pobreza, los nuevos movimientos sociales o las últimas tecnologías de la comunicación, además de un Anexo de clases prácticas, que pretenden estimular la participación de los estudiantes y la mirada crítica de quienes desean mejorar su conocimiento del mundo actual.

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