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«Imaginación visual y cultura en el Perú», CÁNEPA KOCH, Gisela (ed) (2012)

01/01/2012

El Fondo Editorial PUCP y el Departamento de Ciencias Sociales anuncian el lanzamiento del libro Imaginación visual y cultura en el Perú, editado por Gisela Cánepa Koch, el cual reúne 19 artículos de investigadores nacionales y extranjeros especialistas en el campo de la antropología visual.

Con el propósito de promover el campo de la antropología visual en nuestro país, el Fondo Editorial PUCP y el Departamento de Ciencias Sociales han publicado el libro Imaginación visual y cultura en el Perú. Esta publicación reúne 19 artículos de investigadores sociales nacionales y extranjeros, interesados en el estudio de expresiones visuales producidas en el Perú desde tiempos prehispánicos hasta la época contemporánea: Bernardo Cáceres, Raúl Zevallos, Raúl Castro, Valeria Biffi, Nelson E. Pereyra, Julio Portocarrero, Lucero Silva Buse, Rosario Flores, Juan Carlos La Serna, Óscar Espinosa, Deborah Poole, Isaías Rojas Pérez, Cecilia Rivera, María Eugenia Ulfe, Rodrigo Chocano, Ulla Berg, Alexander Huerta-Mercado, Alonso Quinteros, Jeroen Zalm y Mercedes Figueroa.

La editora de este volumen es Gisela Cánepa Koch, coordinadora de la Maestría en Antropología Visual y profesora principal del Departamento de Ciencias Sociales de la Pontificia Universidad Católica del Perú. Obtuvo su licenciatura en Antropología en la PUCP y su doctorado en la Universidad de Chicago, Illinois (EEUU). Es autora de Máscara, transformación e identidad en los Andes (PUCP 1998) y ha editado Identidades representadas: performance, experiencia y memoria en los Andes (PUCP 2101), Mirando la esfera pública desde la cultura en el Perú (CONCYTEC 2006), y Cocina e identidad (Ministerio de Cultura, 2011).

«Los procesos de “financiarización” en los grupos de comunicación españoles y el caso Prisa-Liberty», GARCÍA SANTAMARIA, José Vicente (coord.) (2012)

01/01/2012

Economía de la comunicaciónLibros

En la literatura económica, el concepto de “financiarización” se ha utilizado en estas últimas décadas para referirse al creciente dominio de los mercados sobre el conjunto de la dinámica económica. El auge del capital financiero se ha visto así reflejado en un creciente poder económico y político de las fuerzas financieras (Dumenil y Levy, 2104), puesto que su poder de acumulación de capital es mucho mayor que el de otros sectores, y sus beneficios son más elevados que los derivados de la producción y comercialización de mercancías (Krippner, 2005 y Orhangazhi, 2007) […]

«Ground Wars: Personalized Communication in Political Campaigns», KLEIS NIELSEN, Rasmus (2012)

01/01/2012

LibrosPublicidad y comunicación organizacional

Political campaigns today are won or lost in the so-called ground war–the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2108.

Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise.

Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.

«Migrations and the Media», MOORE, Kerry; GROSS, Bernhard; THREADGOLD, Terry (2012)

01/01/2012

LibrosSociología de la comunicación

Migrations and the Media critically explores the global reporting of 'migration crises', bringing together a range of original interdisciplinary research from the fields of migration studies and journalism, media and cultural studies. Its chapters examine, empirically and theoretically, some of the most important contemporary political, cultural and social issues with which migration is entwined, developing existing and new conceptual understandings of how forced migration and other instances of migration are represented and constructed as 'crises' in different international contexts, including within news narratives on human trafficking and smuggling, asylum seeking and humanitarian reporting, 'climate refugees', undocumented and economic migrants, and in election debates and policy making. This edited volume also examines the reporting practices through which migration coverage is produced, including the rights and responsibilities of journalism and the presuppositions and pressures upon journalists working in this area.
Contents: Kerry Moore: Introduction to Migrations and the Media – Lilie Chouliaraki: Between Pity and Irony – Paradigms of Refugee Representation in Humanitarian Discourse – Harald Bauder: Immigration Dialectic in the Media and Crisis as Transformative Moment – Bernhard Gross: Controlled Conditions – an Analysis of the Positioning of Migration during the Prime Ministerial Debates for the 2110 UK General Election – Kerry Moore: ‘Asylum Crisis’, National Security and the Re-articulation of Human Rights – Otto Santa Ana: US Crisis Reporting on Mass Protests and the Depiction of Immigrants in the 40 Years after the Kerner Commission Report – Carol Farbotko: Skilful Seafarers, Oceanic Drifters or Climate Refugees? Pacific People, News Value and the Climate Refugee Crisis – Yan Wu/Xiangqin Zeng/Xiaoying Liu: Chinese Irregular Migration into Europe: Economic Challenges and Opportunities in Media Representation – Jelena Bjelica: Human Trafficking and National Security in Serbia – Xinyi Jiang: Fujianese Migration and the British Press Coverage of the Dover Incident – Bolette Blaagaard: The (Multi)cultural Obligation of Journalism – Julia Bayer: Beyond Culture Awareness Training for Journalists and Their Potential for the Promotion of Media Diversity – Janet Harris: Reporting Migration – a Journalist's Reflection on Personal Experience and Academic Critique.

«Film, Mobility and Urban Space: A Cinematic Geography of Liverpool», ROBERTS, Les (2012)

01/01/2012

Expresiones audiovisualesLibros

Drawing on multi-disciplinary debates surrounding the cultural production of place, space and memory in the post-industrial city, Film, Mobility and Urban Space explores the role of moving images in representations and perceptions of everyday urban landscapes. The arguments put forward in the book are based on a case study of Liverpool in the north west of England and draw from a unique spatial database of over 1710 archive films of the city from 1897 to the present day. Theoretically wide-ranging in scope, Les Roberts’s study combines critical spatial analysis, archival research and qualitative methods to navigate a city’s cinematic geographies as mapped across a broad spectrum of film genres, including amateur film, travelogues, newsreels, promotional films, documentaries and features.

As the second most filmed city in the UK – and formerly second city of Empire – Liverpool boasts a rich industrial, architectural and maritime heritage that has positioned the city – which was European Capital of Culture in 2008 – at the forefront of current debates on regeneration, visuality and cultural memory. The tension between the city as spectacle and the city as archive, and the contradictions that underpin the growing ‘cinematization’ of postmodern urban space are at the core of the arguments developed throughout the book. Examining the contention that, as spatial practices, the production and consumption of urban cinematic geographies are, in their different ways, tied to shifting cultures and geographies of mobility, Film, Mobility and Urban Space maps the critical interplay between material and immaterial spaces of the city and re-evaluates the significance – and ‘place’ – of location in contemporary film practice and urban cultural theory.

«Regaining the Initiative for Public Service Media. RIPE@2111», FERRELL LOWE, Gregory; STEEMERS, Jeanette (2012)

01/01/2012

Estructura y políticas de la comunicaciónLibros

Public service media is today challenged on every front. Publics and politicians see the commercial approach as the ‘normal’ way to organise broadcasting. There are strong pressures to downsize PSM organisations, to limit investment options, to restrict online and digital operations, to narrow remits to genres and for audiences that are not commercially attractive, and for increasingly intrusive assessment procedures. The principles no longer resonate very widely and there is growing criticism about a decline in distinctiveness. Even among traditional allies, support is flagging and skepticism is growing.

In Europe the institution has not yet presented a coherent and convincing strategy attuned for relevance in the 21st century. PSM has lost or is in danger of losing the initiative. At the same time, there are promising efforts to develop PSM in regions and countries lacking a domestic history with PSB – to gain the initiative for building PSM. This 5th RIPE Reader incorporates a wider purview as an outgrowth of proceedings from the RIPE@2110 conference that convened in London 801 September to address the theme, Public Service Media After the Recession. The book is divided into four sections, reflecting the varied and distinctive narratives of PSB around the world.

«The Digital Origins of Dictatorship and Democracy. Information Technology and Political Islam», HOWARD, Philip N. (2012)

01/01/2012

LibrosSociedad de la información

Around the developing world, political leaders face a dilemma: the very information and communication technologies that boost economic fortunes also undermine power structures. Globally, one in ten internet users is a Muslim living in a populous Muslim community. In these countries, young people are developing political identities online, and digital technologies are helping civil society build systems of political communication independent of the state and beyond easy manipulation by cultural or religious elites.

With unique data on patterns of media ownership and technology use, The Digital Origins of Dictatorship and Democracy demonstrates how, since the mid1990s, information technologies have had a role in political transformation. Democratic revolutions are not caused by new information technologies. But in the Muslim world, democratization is no longer possible without them.

«Guerrillers del teclat», SANDIUMENGE, Lali (2012)

01/01/2012

LibrosSociedad de la información

La Magrana +info: http://www.arnoia.cat/html/busqueda/detalle.php?fr_cod_libro=9741020092

«La gestión de la comunicación en las organizaciones», TÚÑEZ, Miguel (2012)

01/01/2012

LibrosPublicidad y comunicación organizacional

Aborda uno a uno todos los puntos a tener en cuenta para comprender, planificar y desarrollar una gestión comunicativa eficaz. La obra parte de la idea de que las organizaciones son el resultado de su comunicación con el entorno y consigo mismas.

«Product placement (emplazamiento de producto). La publicidad eficaz», BOUTON, Camille-Coraline; YUSTAS, Yolanda (2012)

01/01/2012

LibrosPublicidad y comunicación organizacional

Para los anunciantes, una comunicación clara e impactante ante un público cada vez más exigente representa hoy en día un gran desafío. Así lo exige el desarrollo de las nuevas tecnologías y el cambiante perfil del consumidor. En este panorama mediático fluctuante, el emplazamiento de productos se plantea como un medio de comunicación alternativo interesante. Pero ¿qué hay detrás de este concepto?, ¿por qué cobra toda su importancia esta técnica de marketing en una época de máxima regulación e incluso de prohibición de la publicidad convencional en los canales de televisión tradicionales?, ¿qué papel podrá desempeñar el product placement?, ¿acaso el product placement sustituirá la publicidad convencional?, ¿tiene futuro en los canales de televisión de pago?, ¿qué opinan los anunciantes y las productoras de contenido actuales?, ¿ven en el emplazamiento de productos un potencial de desarrollo? Estas preguntas han sido la fuente de inspiración de esta obra.