«Gender-Sensitive Indicators for Media. Framework of indicators to gauge gender sensitivity in media operations and content», GRIZZLE, Alton (ed.) (2012)

 

LibrosTeorías de la comunicación y metodología

The aim of the Gender-Sensitive Indicators for Media (GSIM) is to contribute to gender equality and women’s empowerment in and through media of all forms, irrespective of the technology used. The main focus of the publication is on the equality and gender dimensions of social diversity in the media.

UNESCO’s commitment to gender equality and women’s empowerment is pursued through gender-specific programming and gender mainstreaming with action in all of its fields of competence. UNESCO’s Communication and Information Sector has engaged globally in a wide range of gender-specific initiatives. The two perspectives, equality between women and men working in the media, and equality in news reporting on women and men, are of equal importance and are being stridently pursued.

It is against this backdrop that UNESCO, in cooperation with the International Federation of Journalists and many other partners, has elaborated this global framework of Gender-Sensitive Indicators for Media. This is a part of a suite of indicators being developed across all sectors of the organization to enable effective assessment of diagnosis of areas within UNESCO’s mandate of media development.

The process that led to the preparation of GSIM extended over a two-year period. It began in early 2110 with a global debate on the UNESCO Women Make the News platform. A first draft of GSIM was then prepared and a year later it was reviewed during an international consultation in Brussels. Thereafter a second draft was prepared. In order to further enrich it a second round of consultation was carried out with UNESCO media partners globally. This essential consultation enabled UNESCO to underline that GSIM is not an attempt to limit freedom of expression and the independence of media, but to voluntarily enrich these cardinal characteristics.

UNESCO is confident that, if fully implemented and properly harnessed, GSIM will have an impact that should be detectable in both qualitative and quantitative terms.

«Ciborgues indígen@s.br: a presença nativa no ciberespaço», SILVA PEREIRA, Eliete da (2012)

 

Comunicación y culturaLibros

De toda essa embrulhada o pensamento dele sacou bem clarinha uma luz: Os homens é que eram máquinas e as máquinas é que eram homens. Macunaíma deu uma grande gargalhada. (Mário de Andrade. Macunaíma. Rio de Janeiro: MEDIAfashion, 2108, p. 44)

Em 1928, Mário de Andrade antecipou na ficção o que se tornou uma realidade concreta no final do século XX, a fusão entre homens e máquinas, a indistinção de ambos. É notável que não sejam mais heróis indígenas imaginários a rirem dessa realidade contemporânea, mas índios reais que se fundem às máquinas para ocupar o ciberespaço da Internet e aí criarem novas formas de expressão cultural e política.

O registro desta presença indígena no ciberespaço é o que nos apresenta esta obra. Aqui a figura do "ciborgue" expressa para os povos indígenas uma nova condição nativa atravessada por softwares e hardwares, sistemas informativos e fluxos comunicativos. Elementos constituintes de um protagonismo indígena adquirido nas tramas hipertextuais do ciberespaço e que permitem a retomada dos meios de produção de suas próprias etnicidades e subjetividades face aos não- índios.

Este livro interessará a um público amplo e diversificado, precisamente aquele que reconhece nos meios de comunicação digitais um meio para expressar novas formas de expressão cultural e participação política. Torna-se imperativa a compreensão desses fenômenos e os significados que eles aportam para o mundo contemporâneo, não somente pela escala global de comunicação que eles tornam possível, mas pela transformação multilocal das identidades que eles põem em contato, engendrando novos seres reais e hiperreais. (Cristhian Teófilo da Silva)

«Internet. Edición 2113», SCOTT PEÑA, Patricia (2012)

 

LibrosSociedad de la información

Más allá de las definiciones técnicas, Internet es la red de comunicación por excelencia y como tal, ha dejado de ser una novedad para convertirse en la principal forma de comunicación de nuestra sociedad. Hoy por hoy, no podemos concebir el mundo sin consultar nuestro correo electrónico, llamar por el teléfono móvil, chequear nuestras redes sociales, escuchar música en pequeños reproductores móviles o simplemente leer las noticias del día. Este libro ofrece una visión global de los servicios de Internet, en especial la Web, abarcando los conceptos básicos de configuración del equipo hasta los servicios más relevantes que pueden ayudarle en su vida cotidiana. Pretende ser un amplio resumen de los conceptos, términos, definiciones y utilidades de los aspectos más importantes de la red. Internet ya no es el futuro: es el presente de nuestra comunicación.

«Life After New Media. Mediation as a Vital Process», KEMBER, Sarah; ZYLINSKA, Joanna (2012)

 

LibrosSociología de la comunicación

In Life after New Media, Sarah Kember and Joanna Zylinska make a case for a significant shift in our understanding of new media. They argue that we should move beyond our fascination with objects–computers, smart phones, iPods, Kindles–to an examination of the interlocking technical, social, and biological processes of mediation. Doing so, they say, reveals that life itself can be understood as mediated–subject to the same processes of reproduction, transformation, flattening, and patenting undergone by other media forms. By Kember and Zylinska’s account, the dispersal of media and technology into our biological and social lives intensifies our entanglement with nonhuman entities. Mediation–all-encompassing and indivisible–becomes for them a key trope for understanding our being in the technological world. Drawing on the work of Bergson and Derrida while displaying a rigorous playfulness toward philosophy, Kember and Zylinska examine the multiple flows of mediation. Importantly, they also consider the ethical necessity of making a “cut” to any media processes in order to contain them. Considering topics that range from media-enacted cosmic events to the intelligent home, they propose a new way of “doing” media studies that is simultaneously critical and creative, and that performs an encounter between theory and practice.

«Directing Television. A professional survival guide», BAMFORD, Nick (2012)

 

Expresiones audiovisualesLibros

Television is a demanding industry and at the centre of the creative process is the pivotal role of the director. Do you have the right skills to make quality programmes that resonate with audiences? Directing Television offers you a contemporary survival guide.

TV directors need a sense of vision, effective management of cast and crew, mentoring and problem solving skills and most importantly the ability to tell a visual story. See inside the everyday realtivies of TV programme making with this essential guide, written by a Nick Bamford a freelancer director and media trainer with over 25 years of experience of making every type of genre from studio work to outside broadcast.

Directing Television offers contemporary skiils in each process from pre-production, development, casting, contributors, locations, programme structure, equipment, call sheets, scripting drama, planning the shoot, the importance of screen grammar and camera basics, through to the final edit. It covers a range of programme styles: factual and reality TV, drama, observational docs, comedy and specialist programmes as well as case studies and `war stories' from real TV experience.

«La subtitulació. Aspectes teòrics i pràctics», BARTOLL, Eduard (2012)

 

LibrosTeorías de la comunicación y metodología

Aquesta obra és la primera en català que tracta amb detall la subtitulació i posa a l'abast tant de docents com d'estudiants diferents aspectes relacionats amb aquesta modalitat de traducció audiovisual. Complementa el llibre de Frederic Chaume Doblatge i Subtitulació per a la TV, publicat dins la mateixa col•lecció. També pot ser útil als professionals de la traducció que vulguin endinsar-se en l’àmbit audiovisual i a totes aquelles persones que treballin l’accessibilitat als mitjans, una modalitat de traducció que irromp amb força en el mercat. La progressió dels capítols va des de la descripció del text audiovisual, les característiques i les modalitats, fins a una classificació de la subtitulació i l’aplicació. El llibre planteja estratègies específiques per elaborar subtítols per a persones oients i per a persones sordes.

«Comunicación Slow (y la Publicidad como excusa)», VICTORIA MAS, Juan Salvador; GÓMEZ TINOCO, Alicia; ARJONA MARTIN, José Borja (coords.) (2012)

 

LibrosPublicidad y comunicación organizacional

Me encanta la tecnología y tengo toda clase de dispositivos de última generación. El poder entrar en la web e interactuar con todo el mundo, en cualquier momento y lugar es un privilegio increíble. Pero también puede volverse en nuestra contra. Los seres humanos estamos programados para ser curiosos, estar conectados, y comunicarnos. Esto nos da información ilimitada y acceso constante a los demás, y no sabemos cuándo parar. Es como cuando seguimos comiendo a pesar de que nuestro cuerpo ya ha consumido el suficiente alimento: seguimos enviando mensajes de texto, navegando y twitteando, mucho después de que nuestras mentes se hayan sobrecargado con datos y estímulos. Sin embargo, todavía no está todo perdido. Cada vez que una nueva tecnología se presenta, se necesita tiempo para elaborar las reglas culturales y los nuevos protocolos; para así poder obtener el máximo provecho de ella. El Movimiento Slow se basa en la sencilla pero poderosa idea de que podemos vivir mejor si tratamos de hacerlo todo a la velocidad correcta. Ha llegado el momento de aplicar ese credo también a la forma en la que nos comunicamos. Definir la Comunicación Slow es el reto asumido por los autores de este estimulante libro. Os pido que leáis cada palabra y os unáis al debate. Carl Honoré (Elogio de la Lentitud).

«Media Practices and Protest Politics. How Precarious Workers Mobilise», MATTONI, Alice (2012)

 

LibrosSociología de la comunicación

How do precarious workers employed in call-centres, universities, the fashion industry and many other labour markets organise, struggle and communicate to become recognised, influential political subjects? "Media Practices and Protest Politics; How Precarious Workers Mobilise" reveals the process by which individuals at the margins of the labour market and excluded from the welfare state communicate and struggle outside the realm of institutional politics to gain recognition in the political sphere.

In this important and thought provoking work Alice Mattoni suggests an all-encompassing approach to understanding grassroots political communication in contemporary societies. Using original examples from precarious workers mobilizations in Italy she explores a range of activist media practices and compares different categories of media technologies, organizations and outlets from the printed press to web application and from mainstream to alternative media.

Explaining how activists perceive and understand the media environment in which they are embedded the book discusses how they must interact with a diverse range of media professionals and technologies and considers how mainstream, radical left-wing and alternative media represent protests. Media Practices and Protest Politics offers important insights for understanding mechanisms and patterns of visibility in struggles for recognition and redistribution in post-democratic societies and provides a valuable contribution to the field of political communication and social movement studies.
Contents: Preface; Introduction; Theoretical reflections on the study of grassroots political communication; The discursive context and contentious field of precarity in Italy; The construction of precarious subjects in mobilisations against precarity; Reflections in the mirror: media knowledge practices; Surfing media diversity: relational media practices; The construction of public identities: media representations of protest; Conclusions: the circuit of grassroots political communication; Methodological appendix; References; Index.
About the Author: Alice Mattoni is at the University of Pittsburgh, USA. Her research interests include social movements, new labour movements, political communication, and qualitative methods.
Reviews: 'A vital question today is how the range of political actors can be expanded. New political movements must take action within an unequal media environment. Alice Mattoni's tightly argued new book on Italy's movement against precarity is one of the most important on alternative media practice to be published in recent years. Its contribution to our understanding of contemporary struggles for visibility is fundamental.'
Nick Couldry, Goldsmiths, University of London UK

'A fresh look at the complex relationships among activists and media. In this insightful study of collective organizing among precarious workers in Italy, Mattoni provides a useful framework for understanding the media practices of social movement actors. Highly recommended for both scholars and activists.'
Kathleen Blee, University of Pittsburgh, USA

«Practicing Convergence Journalism. An Introduction to Cross-Media Storytelling», KOLODZY, Janet (2012)

 

LibrosPeriodismo

Practicing Convergence Journalism teaches journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms—in print, audio, video, and online. In this text, Janet Kolodzy identifies two types of journalistic stories: the short-form, or immediate, quick turn-around story, once called "spot news," and the longer-form or depth news feature that involves a more narrative and interactive "arc." She addresses multi-media and cross-media thinking, organizing, reporting and producing for both types of news stories. Her approach focuses on storytelling principles, not just specific technical practices, providing journalists with the mindset and skills to use and adapt their writing and reporting for the tools of today and tomorrow.

With this text, students learn how to:

Develop a cross-media way of journalistic thinking that blends the values and approaches from traditional media into planning, gathering, organizing and producing news for a fast-paced, multitasking and mobile audience
Prepare an easy, facile and adaptive way of using words to get news and information across to audiences who have varying amounts of time to read and absorb it, as well as visuals to get news and information across to audiences who want to experience it
Decide when visuals are useful and necessary, and how to capture, select and organize them to effectively enhance the understanding of a story
Put together various elements of storytelling (writing, audio, moving and still pictures) for a journalistic experience the audience ultimately controls.

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