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«On Being a Photographer», HURN, David; JAY, Bill (2011)

01/01/2011

Now in it's third edition, On Being a Photographer has become one of the most popular books ever written with practical advice for photographers.

“A photographer might forget his camera and live to tell the tale. But no photographer who survives has ever forgotten the lessons in this book. It is not just essential reading, it’s compulsory.”
Daniel Meadows
Head of Photojournalism, Center for Journalism Studies
University of Wales

“I read On Being a Photographer in one sitting. This is an invaluable book for its historical and aesthetic references as well as David’s words, which go to the heart of every committed photographer − from the heart of a great photographer. It is inspiring.”
Frank Hoy, Associate Professor, Visual Journalism
The Walter Cronkite School of Journalism and Telecommunication
Arizona State University

«La comunicación en el hospital. La gestión de la comunicación en el ámbito sanitario», COSTA SÁNCHEZ, Carmen (2011)

01/01/2011

LibrosPublicidad y comunicación organizacional

La comunicación es una herramienta necesaria para que una organización transforme los esfuerzos individuales en un proyecto común.

Si dicha organización pertenece al ámbito sanitario, la comunicación se convierte además en parte del servicio que se le presta al usuario e influirá en su percepción de la calidad del servicio prestado.

La comunicación en el hospital. La gestión de la comunicación en el ámbito sanitario propone poner en valor la función de comunicación en todas sus escalas para ayudar a mejorar en lo posible la gestión de las instituciones hospitalarias:
—Comunicación interna,
—Comunicación externa,
—Comunicación interpersonal,

La comunicación es concebida a lo largo de estas páginas como una herramienta de gestión, de divulgación de conocimientos, de unión de formas de pensar y de adaptación entre diferentes necesidades.

Una comunicación planificada y estratégica aplicada al entorno sanitario.

«Televisão: Formas Audiovisuais de Ficção e Documentário», BORGES, Gabriela; LUIZ PUCCI Jr, Renato; SELIGMAN, Flávia (eds.) (2011)

01/01/2011

Expresiones audiovisualesLibros

Televisão: Formas Audiovisuais de Ficção e Documentário é o resultado das atividades desenvolvidas no seminário temático do XIV Encontro Internacional da SOCINE (Sociedade Brasileira de Cinema e Audiovisual), realizado na Universidade Federal de Pernambuco, em outubro de 2110. Num intercâmbio profícuo de conhecimentos os coordenadores deste seminário organizaram esta coletânea que tem como principais objetivos dar a conhecer os projetos e reflexões mais recentes na área, sistematizar as principais questões teóricas e empíricas e promover um diálogo entre a academia brasileira e portuguesa de modo a propiciar o aprofundamento do debate sobre a televisão.
O livro encontra-se organizado em três seções: Percursos Narrativos na Televisão; Recriações e Transcriações e Narrativas Seriadas.
A primeira seção, Percursos Narrativos na Televisão, aborda o experimentalismo e a criatividade na televisão, bem como a intrincada relação entre a ficção e a realidade neste meio.
A segunda seção, Recriações e Transcriações, envolve o problema da migração de produtos entre a televisão e outros meios.
A terceira seção, Narrativas Seriadas, aborda as séries televisivas e os novos formatos, principalmente em produções norte-americanas e brasileiras.
Recorde-se que este livro é uma parceria entre a SOCINE e o CIAC (Centro de Investigação em Artes e Comunicação) da Universidade do Algarve.

«Hackear el periodismo. Manual de laboratorio», MANCINI, Pablo (2011)

01/01/2011

LibrosPeriodismo

…Mancini lo ha visto y nos lo cuenta en este libro escrito con la urgencia del que sabe que el barco se hunde y que es mejor saltar que perecer ahogado en la supuesta seguridad del trasatlántico. Y lo leemos con la certeza de que muchas de las cosas que en él se dicen, muchas de las recetas que se apuntan, ya deberíamos estar aplicándolas a nuestro trabajo y en nuestros medios. Pero también con la seguridad de que un buen puñado de editores/directores/periodistas/publicitarios a pesar de las evidencias seguirán paralizados negándose a ver la realidad. Es el miedo, es la incertidumbre que a algunos paraliza y a otros nos impulsa a experimentar y experimentar, incluso, ojalá, más allá de lo razonable.

Fragmento del prólogo El gozoso renacimiento del periodismo, escrito por Gumersindo Lafuente, adjunto al director de El País y fundador de Soitu.es.

«Comunicação Eleitoral: conceitos e estudos sobre as eleições presidenciais em 2110», PANKE, Luciana; SERPA, Marcelo (coord.) (2011)

01/01/2011

LibrosPublicidad y comunicación organizacional

Disponible en línea

«Cultures of Participation. Media Practices, Politics and Literacy», GREIF, Hajo; HJORTH, Larissa; LÁSEN, Amparo; LOBERT-Maris, Claire (eds.) (2011)

01/01/2011

LibrosSociología de la comunicación

To speak of participation today raises a series of questions on how the presence and use of new media affect modes of social participation. From a variety of theoretical, empirical and methodological perspectives, the contributions in this volume explore participation in different social realms – from everyday life, interpersonal relationships, work and leisure activities to collective and political action. This collection demonstrates that participation is a localised notion, assuming a multitude of shapes under a variety of technological, political, socio-economic, linguistic and cultural conditions.

«Network Nations. A Transnational History of British and American Broadcasting», HILMES, Michele (2011)

01/01/2011

Estructura y políticas de la comunicaciónLibros

In Network Nations, Michele Hilmes reveals and re-conceptualizes the roots of media globalization through a historical look at the productive transnational cultural relationship between British and American broadcasting. Though frequently painted as opposites–the British public service tradition contrasting with the American commercial system–in fact they represent two sides of the same coin. Neither could have developed without the constant presence of the other, in terms not only of industry and policy but of aesthetics, culture, and creativity, despite a long history of oppositional rhetoric.

Based on primary research in British and American archives, Network Nations argues for a new transnational approach to media history, looking across the traditional national boundaries within which media is studied to encourage an awareness that media globalization has a long and fruitful history. Placing media history in the framework of theories of nationalism and national identity, Hilmes examines critical episodes of transnational interaction between the US and Britain, from radio’s amateurs to the relationship between early network heads; from the development of radio features and drama to television spy shows and miniseries; as each other’s largest suppliers of programming and as competitors on the world stage; and as a network of creative, business, and personal relationships that has rarely been examined, but that shapes television around the world. As the global circuits of television grow and as global regions, particularly Europe, attempt to define a common culture, the historical role played by the British/US media dialogue takes on new significance.

«The Propaganda Society: Promotional Culture and Politics in Global Context», SUSSMAN, Gerald (2011)

01/01/2011

LibrosPublicidad y comunicación organizacional

The Propaganda Society analyzes the rapid expansion of propaganda and promotional activities in the leading «post-industrial» states under the regime of neoliberalism. With the outsourcing of manufacturing, these states have converted to service, selling, and speculative economies, with a concurrent rapid growth of advertising, marketing, public relations, sales management, branding, and other promotional enterprises. Aided by digital technologies and the removal – «deregulation» – of political, legal, administrative, and moral barriers to state and corporate expansion on a global scale, a group of dominant political and commercial actors have brought about a common discourse and convergent set of practices rooted in sophisticated and unprecedented levels of propaganda and promotion. Written by leading scholars in the field, each of the eighteen chapters in this book discuss the ways in which elite uses of propaganda have radically transformed media and information systems, political and public culture, the conduct of war and foreign relations, and the overall behavior of the state.

«Comunicación de la salud: una aproximación multidisciplinar», MEDINA AGUERREBERE, Pablo; GONZÁLEZ PACANOWSKI, Antonio (coords.) (2011)

01/01/2011

LibrosSociología de la comunicación

La comunicación de la salud experimenta hoy el cambio más profundo de su historia. Los nuevos canales, la irrupción de Internet y la redefinición de los sistemas sanitarios exigen una comprensión desde un enfoque multidisciplinar. Este libro intenta interpretar alguna de las claves más importantes relacionadas con este proceso de transformación. Académicos y expertos en la gestión del conocimiento biomédico aportan aquí su visión con la intención de acercarse a la esencia de esta nueva forma de comunicar y, en definitiva, contribuir a construir las bases de un nuevo modelo comunicativo.

«American Government and Politicis in the Information Age», PALETZ, David L.; OWEN, Diana; COOK, Timothy E. (2011)

01/01/2011

LibrosPublicidad y comunicación organizacional

American Government and Politics in the Information Age by Paletz, Owen, and Cook, is a comprehensive introduction to the vital subject of American government and politics.
It is a comprehensive introduction to American politics and government; it covers all the basics. The text: • introduces the intricacies of the Constitution, the complexities of federalism, the meanings of civil liberties, and the conflicts over civil rights; • explains how people are socialized to politics, acquire and express opinions, and participate in political life; • describes interest groups, political parties, and elections—the intermediaries that link people to government and politics; • details the branches of government and how they operate; • shows how policies are made and affect people’s lives.
However, American Government and Politics in the Information Age goes beyond the basics of American politics and government to explain how and why, in this information age, government and politics are most commonly depicted in the media.