Sociología de la comunicación

¿Qué es H2PaC? El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para poder afrontar el desafío planteado inicialmente. Además del contenido teórico, el modelo también te facilita LAS SOLUCIONES, una propuesta de resolución del reto expuesto. Con este libro obtendrás las claves para poder adentrarte en el proceso de elaboración de una campaña publicitaria y determinar cuáles son las funciones de cada agente profesional que interviene.

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream – in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres.
Hashtags are deictic, indexical – yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

This book examines the notions of ethics and equity in relation to language and communication in intercultural relations. Although these notions are often discussed, they are not always addressed with regard to specifi c subjects. Much intercultural discourse and dialogue in recent times has been coloured by the clash of civilizations (as described by Samuel Huntington), terrorist attacks such as 9/11, and the indelible effects which these events have had on dealings between different peoples, cultures and religions. This book discusses ethics and equity with regard to marginalized and privileged minorities, victims of abuse and of confl ict, researchers and practitioners, and language learners and speaker/users. It opens up spaces for a critical discourse of ethics and equity in language and intercultural communication as ‘new’ knowledge. This book was originally published as a special issue of Language and Intercultural Communication.

Why do some TV genres have the label feminine or masculine? Why do we worry about boys playing video games too much while girls play just as often? Is the TV show Sex and the City empowering or not? Why are recent television shows like Desperate Housewives post-feminist television?

Gender and Media explores these and other complex questions by offering a critical overview of the contemporary debates and discussions surrounding gender and mediated communication, and by providing student’s with an overview of the current academic research on these topics.

The book is divided into three parts: representing, producing, and consuming with each section made up of three chapters. The first chapter of each section attempts to answer the most basic questions: ‘Who is represented?’, ‘Who produces what?’ and ‘Who consumes what?’. The second chapter of each section draws attention to the complexity of the relationship between gender and media, concentrating on the "why." The third and final chapter of each section addresses the latest debates in the fields of media and gender, adding a vital layer of understanding of the topic at hand.

This process is aided by text boxes, which provide some additional information on the most important concepts and topics and exercises, which help bridge the gap between theory and everyday life media practices.

This will be an ideal textbook for students studying gender and media, and for general courses on gender studies, sociology, cultural studies and women’s studies.

Este libro es el resultado de un trabajo de investigación sociológico y antropológico sobre el modo en que profesionales de la dirección cinematográfica española ven su trabajo, a partir de cómo construyen ideas como la ficción y la mentira, la realidad y la verdad. Es un viaje por las palabras de quienes cuentan en imágenes.

Es la visión de una apasionada por el cine que mira con ojos de antropóloga y socióloga el pensamiento y el trabajo de aquellas personas que, como asegura Gonzalo Suárez enEl hombre que soñaba demasiado, construyen mundos de mentira que son de verdad con personajes de verdad que parecen de mentira. Es un recorrido teórico y reflexivo que deconstruye lo que la mentira es para dar un nuevo sentido a aquello que la ficción representa.

This book analyses and assesses the contexts, nature and the diversity of young people's participation in European democratic life. The authors provide an interdisciplinary conceptual framework addressing participation, power, democracy, efficacy and media.

Using dynamic, original data collected in surveys, focus groups, interviews and a field experiment, Youth Participation in Democratic Life address young people's attitudes towards voting, participation and representation in policy processes and politicians. Democracy is, however, much more than voting, so volunteering and contentious politics are also elaborated upon.

Examining the role of traditional and new media in facilitating youth participation in democratic life, as well as the complex dynamics of youth exclusion from economic, educational and social spheres, the book reveals that most young people are far from apathetic about democracy but rather they are critical of current representative democratic systems and the political elites who appear to run them.

Este libro es una investigación exhaustiva sobre el Marketing de Relaciones como nuevo paradigma dominante tanto en el contexto analógico como en el digital. En él se pretende mostrar que, para el desarrollo de estrategias y la consecución de objetivos en el mundo empresarial, es necesaria la utilización de los Medios Sociales que,en tanto herramientas, facilitan la cocreación de valor.

The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized – more individual and also more social – these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.

The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

Las redes sociales, como fenómeno participativo en el que están embarcadas nuestras modernas sociedades tecnológicas han llegado para quedarse. Desde diversas opiniones se promueve su empleo como vector adecuado para dar expresión a nuevas fórmulas de democracia directa y participación. Pero ¿sabemos realmente qué es una red social? Qué características las definen, qué es la homofilia, qué es la polarización de enclave, cómo se organizan, qué papel juegan en su dinámica los algoritmos de clasificación y búsqueda de la información, en qué media las normas sobre propiedad intelectual o protección de datos pueden incidir en su desarrollo o ralentización, son algunas de las preguntas a las que se trata de dar respuesta en esta pequeña monografía. Exponemos hechos basados en una amplia experiencia de investigación internacional en materia de redes y argumentamos algunas tendencias y límites que quizá no se deben franquear. La idea que nos anima es exponer a quienes estén interesados en este extenso y apasionante campo de investigación y estudio, un conjunto de conceptos que aclaren las dudas planteadas, entre otras que el lector tendrá la oportunidad de considerar, como conocer la economía que gobierna las redes ya que es la misma que genera la adscripción a unas redes más populares que a otras o a su nacimiento y desaparición, la idea de emplear los algoritmos como instrumentos para favorecer, por ejemplo, la identificación del lenguaje sexista y por ello potenciar la igualdad entre mujeres y hombres en una sociedad democrática avanzada.