Sociología de la comunicación

This book provides an in-depth comparative analysis of inequality and the stratification of the digital sphere.

Grounded in classical sociological theories of inequality, as well as empirical evidence, this book defines ‘the digital divide’ as the unequal access and utility of internet communications technologies and explores how it has the potential to replicate existing social inequalities, as well as create new forms of stratification. The Digital Divide examines how various demographic and socio-economic factors including income, education, age and gender, as well as infrastructure, products and services affect how the internet is used and accessed. Comprised of six parts, the first section examines theories of the digital divide, and then looks in turn at:

Highly developed nations and regions (including the USA, the EU and Japan);
Emerging large powers (Brazil, China, India, Russia);
Eastern European countries (Estonia, Romania, Serbia);
Arab and Middle Eastern nations (Egypt, Iran, Israel);
Under-studied areas (East and Central Asia, Latin America, and sub-Saharan Africa).

Providingan interwoven analysis of the international inequalities in internet usage and access, this important work offers a comprehensive approach to studying the digital divide around the globe. It is an important resource for academic and students in sociology, social policy, communication studies, media studies and all those interested in the questions and issues around social inequality.

Media education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book argues that the goals for comprehensive and critical digital literacy require grasping the means through which communication is created, deployed, used, and shared, regardless of which tools or platforms are used for meaning making and social interaction. Drawing upon the intersecting matrices of digital literacy and media literacy, the volume provides a framework for developing critical digital literacies by exploring the necessary skills and competencies for engaging students as citizens of the digital world.

La vertiginosa irrupción del Estado Islámico ha trastocado el concierto internacional en Oriente Medio y amenaza con rediseñar los roles tradicionales en una de las zonas más convulsas del planeta. Pero más allá de su impacto político, los yihadistas se han destapado como unos efectivos gestores de la comunicación y la propaganda del terror. En este reportaje se investigan las múltiples actividades del Daesh a través de los medios de comunicación e internet, que implican desde el proselitismo más salvaje hasta la captación de voluntarios en redes sociales. Asimismo, a través de una experiencia en primera persona, el autor desciende hasta las profundidades de la Deep Web para demostrar que el contacto con los terroristas y su terrible maquinaria está a pocos clics de distancia.

¿Qué es H2PaC? El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para poder afrontar el desafío planteado inicialmente. Además del contenido teórico, el modelo también te facilita LAS SOLUCIONES, una propuesta de resolución del reto expuesto. Con este libro obtendrás las claves para poder adentrarte en el proceso de elaboración de una campaña publicitaria y determinar cuáles son las funciones de cada agente profesional que interviene.

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream – in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres.
Hashtags are deictic, indexical – yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

This book examines the notions of ethics and equity in relation to language and communication in intercultural relations. Although these notions are often discussed, they are not always addressed with regard to specifi c subjects. Much intercultural discourse and dialogue in recent times has been coloured by the clash of civilizations (as described by Samuel Huntington), terrorist attacks such as 9/11, and the indelible effects which these events have had on dealings between different peoples, cultures and religions. This book discusses ethics and equity with regard to marginalized and privileged minorities, victims of abuse and of confl ict, researchers and practitioners, and language learners and speaker/users. It opens up spaces for a critical discourse of ethics and equity in language and intercultural communication as ‘new’ knowledge. This book was originally published as a special issue of Language and Intercultural Communication.

Why do some TV genres have the label feminine or masculine? Why do we worry about boys playing video games too much while girls play just as often? Is the TV show Sex and the City empowering or not? Why are recent television shows like Desperate Housewives post-feminist television?

Gender and Media explores these and other complex questions by offering a critical overview of the contemporary debates and discussions surrounding gender and mediated communication, and by providing student’s with an overview of the current academic research on these topics.

The book is divided into three parts: representing, producing, and consuming with each section made up of three chapters. The first chapter of each section attempts to answer the most basic questions: ‘Who is represented?’, ‘Who produces what?’ and ‘Who consumes what?’. The second chapter of each section draws attention to the complexity of the relationship between gender and media, concentrating on the "why." The third and final chapter of each section addresses the latest debates in the fields of media and gender, adding a vital layer of understanding of the topic at hand.

This process is aided by text boxes, which provide some additional information on the most important concepts and topics and exercises, which help bridge the gap between theory and everyday life media practices.

This will be an ideal textbook for students studying gender and media, and for general courses on gender studies, sociology, cultural studies and women’s studies.

Este libro es el resultado de un trabajo de investigación sociológico y antropológico sobre el modo en que profesionales de la dirección cinematográfica española ven su trabajo, a partir de cómo construyen ideas como la ficción y la mentira, la realidad y la verdad. Es un viaje por las palabras de quienes cuentan en imágenes.

Es la visión de una apasionada por el cine que mira con ojos de antropóloga y socióloga el pensamiento y el trabajo de aquellas personas que, como asegura Gonzalo Suárez enEl hombre que soñaba demasiado, construyen mundos de mentira que son de verdad con personajes de verdad que parecen de mentira. Es un recorrido teórico y reflexivo que deconstruye lo que la mentira es para dar un nuevo sentido a aquello que la ficción representa.

This book analyses and assesses the contexts, nature and the diversity of young people's participation in European democratic life. The authors provide an interdisciplinary conceptual framework addressing participation, power, democracy, efficacy and media.

Using dynamic, original data collected in surveys, focus groups, interviews and a field experiment, Youth Participation in Democratic Life address young people's attitudes towards voting, participation and representation in policy processes and politicians. Democracy is, however, much more than voting, so volunteering and contentious politics are also elaborated upon.

Examining the role of traditional and new media in facilitating youth participation in democratic life, as well as the complex dynamics of youth exclusion from economic, educational and social spheres, the book reveals that most young people are far from apathetic about democracy but rather they are critical of current representative democratic systems and the political elites who appear to run them.

Este libro es una investigación exhaustiva sobre el Marketing de Relaciones como nuevo paradigma dominante tanto en el contexto analógico como en el digital. En él se pretende mostrar que, para el desarrollo de estrategias y la consecución de objetivos en el mundo empresarial, es necesaria la utilización de los Medios Sociales que,en tanto herramientas, facilitan la cocreación de valor.