Teorías de la comunicación y metodología

A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting.

Media Events: A Critical Contemporary Approach proposes an interdisciplinary and multicultural approach of Dayan and Katz's theory of media events (1992) by applying it to contemporary situations. The contributing authors come from a range of countries (UK, USA, Mexico, Germany, Finland, Italy, Greece, Portugal, Ukraine) and analyse the theory of media events from different perspectives, incorporating social media and offering a re-positioning of Dayan and Katz's theory of media events. By bringing new perspectives into this field, the proposed volume is an important contribution as it grounds the intervention and rethinking of the theory into further empirical research. This volume has the potential to function as a 'cross-generational' link between one of the 'early classics' of media and communication studies on the one hand and the present generation of researchers on the other.

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

Perhaps the greatest strength of choosing video as a method for social research is its flexible and almost limitless potential for gathering, analyzing, writing up, and disseminating the research findings. Understanding the rich potential of video as both method and methodology is a process inextricably linked to epistemological, study design, analysis, and dissemination choices. As technology and media have evolved, video has become a primary tool of presenting information and ideas and a means of culture making.

Video as Method provides researchers with a guide to understanding, designing, conducting, and disseminating video-based research, and the rapid proliferation of approaches, uses, and designs now available. In the face of large data sets, and the great range of types and uses of video as an effective research tool, many researchers struggle to know how best to represent both video-based methodologies and research findings. Anne Harris provides in-depth examples in each chapter, and guides readers step-by-step through the chapter topics in a methodical fashion that mirrors the research journey.

Now, more than 21 years since its initial release, John Fiske’s classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture.

Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use.

A new introductory essay by former Fiske student Black Hawk Hancock entitled ‘Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century’ explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today’s students can continue to draw upon in order to understand society today.

This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.

​Die Technologien der Kommunikation nisten sich gleichermaßen subtil wie nachhaltig in unser Leben ein. Sie besetzen Schritt für Schritt alle Nischen unseres Alltags und erweisen sich als zunehmend unersetzliche Instrumente unseres kommunikativen Alltagshandelns. Gegenwärtig sind es vor allem die mobilen Technologien der digitalen Vernetzung, die uns tendenziell im Zustand des „Always On“ überall hin begleiten und uns mit den globalen Netzwerken der Kommunikation verbinden. Diese Publikation nimmt sowohl theoretische Konzepte wie historische Entwicklungslinien in den Blick. In Fortführung und Weiterentwicklung des Projekts zu den „Tele-Visionen“, das sich mit einer Theorie und Geschichte des Fernsehempfangs auseinandersetzte, widmet sich die Arbeit nunmehr der Frage des Umgangs der Menschen mit mobilen Technologien der Konnektivität.

El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para poder afrontar el desafío planteado inicialm ente. Además del contenido teórico, el modelo también te facilita LAS SOLUCIONES, una propuesta de resolución del reto expuesto.Con este libro obtendrás las claves para conocer las diferencias entre los medios publicitarios convencionales (above the line) y los medios no convencionales (below the line), que te llevarán a reflexionar sobre la cada vez más difusa frontera que existe entre ellos.

Theories help to troubleshoot gaps in our understanding, and to make sense of a world that is constantly changing. What this book tries to do, in part, is blur the lines between the differences between today’s college students – the millennial generation – and their professors, many of whom hail from the Boom Generation and Generation X.
In the following chapters, contributors build upon what both parties already know. Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. These «artifacts» include Lady Gaga, Pixar films, The Hunger Games, hip hop, Breaking Bad, and zombies, among others. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking. By experiencing familiar popular culture artifacts through the lens of critical and interpretive theories, a new generation of communication professionals and scholars will hone their skills of observation and interpretation – pointing not just toward better communication production, but better social understanding.
Professors will especially enjoy the opportunities for discussion this book provides, both through the essays and the «dialogue boxes» where college students provide responses to authors’ ideas.