Teorías de la comunicación y metodología

This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.

​Die Technologien der Kommunikation nisten sich gleichermaßen subtil wie nachhaltig in unser Leben ein. Sie besetzen Schritt für Schritt alle Nischen unseres Alltags und erweisen sich als zunehmend unersetzliche Instrumente unseres kommunikativen Alltagshandelns. Gegenwärtig sind es vor allem die mobilen Technologien der digitalen Vernetzung, die uns tendenziell im Zustand des „Always On“ überall hin begleiten und uns mit den globalen Netzwerken der Kommunikation verbinden. Diese Publikation nimmt sowohl theoretische Konzepte wie historische Entwicklungslinien in den Blick. In Fortführung und Weiterentwicklung des Projekts zu den „Tele-Visionen“, das sich mit einer Theorie und Geschichte des Fernsehempfangs auseinandersetzte, widmet sich die Arbeit nunmehr der Frage des Umgangs der Menschen mit mobilen Technologien der Konnektivität.

El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para poder afrontar el desafío planteado inicialm ente. Además del contenido teórico, el modelo también te facilita LAS SOLUCIONES, una propuesta de resolución del reto expuesto.Con este libro obtendrás las claves para conocer las diferencias entre los medios publicitarios convencionales (above the line) y los medios no convencionales (below the line), que te llevarán a reflexionar sobre la cada vez más difusa frontera que existe entre ellos.

Theories help to troubleshoot gaps in our understanding, and to make sense of a world that is constantly changing. What this book tries to do, in part, is blur the lines between the differences between today’s college students – the millennial generation – and their professors, many of whom hail from the Boom Generation and Generation X.
In the following chapters, contributors build upon what both parties already know. Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. These «artifacts» include Lady Gaga, Pixar films, The Hunger Games, hip hop, Breaking Bad, and zombies, among others. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking. By experiencing familiar popular culture artifacts through the lens of critical and interpretive theories, a new generation of communication professionals and scholars will hone their skills of observation and interpretation – pointing not just toward better communication production, but better social understanding.
Professors will especially enjoy the opportunities for discussion this book provides, both through the essays and the «dialogue boxes» where college students provide responses to authors’ ideas.

Each year, thousands of consulting contracts are awarded by organizations to experts who help them with challenges involving people, processes, technologies, goals, resource allocation, decision making, problem solving, and more. These experts – consultants – diagnose problems, recommend solutions, facilitate interventions, and evaluate outcomes that are often related to human communication. Some consultants are academicians skilled in both doing and interpreting research for clients; others are practitioners with little use for research and theory. Driving all of the ideas showcased in Consulting That Matters: A Handbook for Scholars and Practitioners is the premise that sound theory and research are critical to consulting success, and should be the blueprints for successful organizational transformation. Thus, this book is for all types of consultants, including the very best who are at the top of their games and those who believe theory and research belong in ivory towers, not business settings. Featuring a «who’s who» of preeminent communication scholars/consultants, each author shares frameworks, strategies, and examples from their own diverse experiences, all grounded in rich, substantive theory and research. The volume offers even the most skilled and experienced consultants a range of alternative approaches, paradigms, and competencies to build their credibility and make them more valuable to their clients in a dynamic, ever-evolving business climate.

Digital_Humanities is a compact, game-changing report on the state of contemporary knowledge production. Answering the question "What is digital humanities?," it provides an in-depth examination of an emerging field. This collaboratively authored and visually compelling volume explores methodologies and techniques unfamiliar to traditional modes of humanistic inquiry — including geospatial analysis, data mining, corpus linguistics, visualization, and simulation — to show their relevance for contemporary culture. Written by five leading practitioner-theorists whose varied backgrounds embody the intellectual and creative diversity of the field, Digital_Humanities is a vision statement for the future, an invitation to engage, and a critical tool for understanding the shape of new scholarship.

Memory is a fundamental aspect of being and becoming, intimately entwined with space, time, place, landscape, emotion, imagination and identity. Memory studies is a burgeoning field of enquiry drawing from a range of social science, arts and humanities disciplines including human geography, sociology, cultural studies, media studies, heritage and museum studies, psychology and history.

This book is a critically theorised practical exposition of how media and technology are used to make memories for museums, archives, social movements and community projects, looking at specific cases in the UK and Brazil where the authors have put these theories into practice. The authors define the protocol they present as social memory technology. Critically, this book is about learning to deal with our pasts and learning new methods of connecting our pasts across cultures toward a shared understanding and application of memory technologies.

This book reflects recent scholarly and theoretical developments in media studies, or Medienwissenschaft. It focuses on linkages between North America and German-speaking Europe, and brings together and contextualizes contributions from a range of leading scholars. In addition to introducing English-language readers to some of the most prominent contemporary German media theorists and philosophers, including Claus Pias, Sybille Kramer and Rainer Leschke, the book shows how foundational North American contributions are themselves inspired and informed by continental sources. This book takes Harold Innis or Marshall McLuhan (and other members of the "Toronto School") as central points of reference, and traces prospective and retrospective lines of influence in a cultural geography that is increasingly global in its scope. In so doing, the book also represents a new episode in the international reception and reinterpretation of the work of Innis and McLuhan, the two founders of the theory and study of media.

The Handbook of International Crisis Communication Researcharticulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. * Provides the first integrative international perspective on crisis communication * Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication * Explores the topic from cross-national and cross-cultural crisis communication approaches * Includes research and scholars from countries around the world and representing all regions * Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises