Teorías de la comunicación y metodología

Each year, thousands of consulting contracts are awarded by organizations to experts who help them with challenges involving people, processes, technologies, goals, resource allocation, decision making, problem solving, and more. These experts – consultants – diagnose problems, recommend solutions, facilitate interventions, and evaluate outcomes that are often related to human communication. Some consultants are academicians skilled in both doing and interpreting research for clients; others are practitioners with little use for research and theory. Driving all of the ideas showcased in Consulting That Matters: A Handbook for Scholars and Practitioners is the premise that sound theory and research are critical to consulting success, and should be the blueprints for successful organizational transformation. Thus, this book is for all types of consultants, including the very best who are at the top of their games and those who believe theory and research belong in ivory towers, not business settings. Featuring a «who’s who» of preeminent communication scholars/consultants, each author shares frameworks, strategies, and examples from their own diverse experiences, all grounded in rich, substantive theory and research. The volume offers even the most skilled and experienced consultants a range of alternative approaches, paradigms, and competencies to build their credibility and make them more valuable to their clients in a dynamic, ever-evolving business climate.

Digital_Humanities is a compact, game-changing report on the state of contemporary knowledge production. Answering the question "What is digital humanities?," it provides an in-depth examination of an emerging field. This collaboratively authored and visually compelling volume explores methodologies and techniques unfamiliar to traditional modes of humanistic inquiry — including geospatial analysis, data mining, corpus linguistics, visualization, and simulation — to show their relevance for contemporary culture. Written by five leading practitioner-theorists whose varied backgrounds embody the intellectual and creative diversity of the field, Digital_Humanities is a vision statement for the future, an invitation to engage, and a critical tool for understanding the shape of new scholarship.

Memory is a fundamental aspect of being and becoming, intimately entwined with space, time, place, landscape, emotion, imagination and identity. Memory studies is a burgeoning field of enquiry drawing from a range of social science, arts and humanities disciplines including human geography, sociology, cultural studies, media studies, heritage and museum studies, psychology and history.

This book is a critically theorised practical exposition of how media and technology are used to make memories for museums, archives, social movements and community projects, looking at specific cases in the UK and Brazil where the authors have put these theories into practice. The authors define the protocol they present as social memory technology. Critically, this book is about learning to deal with our pasts and learning new methods of connecting our pasts across cultures toward a shared understanding and application of memory technologies.

This book reflects recent scholarly and theoretical developments in media studies, or Medienwissenschaft. It focuses on linkages between North America and German-speaking Europe, and brings together and contextualizes contributions from a range of leading scholars. In addition to introducing English-language readers to some of the most prominent contemporary German media theorists and philosophers, including Claus Pias, Sybille Kramer and Rainer Leschke, the book shows how foundational North American contributions are themselves inspired and informed by continental sources. This book takes Harold Innis or Marshall McLuhan (and other members of the "Toronto School") as central points of reference, and traces prospective and retrospective lines of influence in a cultural geography that is increasingly global in its scope. In so doing, the book also represents a new episode in the international reception and reinterpretation of the work of Innis and McLuhan, the two founders of the theory and study of media.

The Handbook of International Crisis Communication Researcharticulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. * Provides the first integrative international perspective on crisis communication * Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication * Explores the topic from cross-national and cross-cultural crisis communication approaches * Includes research and scholars from countries around the world and representing all regions * Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.

Citizen Media and Public Spaces presents a pioneering exploration of citizen media as a highly interdisciplinary domain that raises vital political, social and ethical issues relating to conceptions of citizenship and state boundaries, the construction of publics and social imaginaries, processes of co-optation and reverse co-optation, power and resistance, the ethics of witnessing and solidarity, and novel responses to the democratic deficit.

Framed by a substantial introduction by the editors, the twelve contributions to the volume interrogate the concept of citizen media theoretically and empirically, and offer detailed case studies that extend from the UK to Russia and Bulgaria and from China to Denmark and the liminal spaces within which a growing number of refugees now live.

A rich new domain of scholarship and practice emerges out of the studies presented. Citizen media is shown to embrace both physical and digital interventions in public space, as well as the sets of values and agendas that influence and drive the practices and discourses through which individuals and collectives position themselves within and in relation to society and participate in the creation of diverse publics.

This book will be of interest to students and researchers in media and communication studies, particularly those studying citizen media, media and society, journalism and society, and political communication.

The present volume fills in a gap in the emerging field of media and health by including micro and macro-level oriented approaches of health and communication, based on multiple methodologies. The authors analyze the media and medicine from different perspectives. Interesting and revealing results emerge, which contribute to the re-evaluation of health communication and health literacy theories. Moreover, even if contributors to this book come from different countries (USA, UK, Poland, France, Australia, Romania) they somehow manage to reach a common language in their studies, offering a re-positioning of the debates on the link between media and medicine. The new perspectives offered are of interest to any health communication or media studies scholar because they bring to light new ideas, new methodologies and results that could be further developed. At the same time, the volume allows readers to explore these unique insights and to easily digest the content and acknowledge the impact of media on health and healthcare.

Este livro tem como objetivo socializar as investigações que vêm sendo realizadas por pesquisadores brasileiros, portugueses e espanhóis em torno das distintas relações que desde as crianças até os idosos estabelecem com os jogos digitais.
Em 15 capítulos, os autores trazem à luz pesquisas conduzidas em diferentes espaços empíricos, permitindo ao leitor conhecer e estabelecer contrastes entre os resultados apresentados. São discutidos conceitos e perspectivas teórico-metodológicas, além de aspectos epistemológicos, possibilidades e limites que o tema permite apontar.
A obra é um convite para que estudantes, pesquisadores, pais, legisladores e desenvolvedores possam dialogar e subsidiar novas práticas de avaliação de jogos digitais baseadas em evidências, bem como políticas que promovam a abertura de editais e linhas de financiamento que apoiem a produção de games voltados para os cenários escolares.

Comunicação e Ética. O Sistema Semiótico de Charles S. Peirce começa por apresentar a filosofia de Peirce como um sistema cuja arquitectónica repousa na doutrina das categorias. Fazê-lo, representa só por si um desafio, pois este nunca escreveu uma obra que sumariasse a totalidade do seu pensamento, e o corpus peirceano é vasto e assistemático na sua apresentação.

O ensaio ocupa-se também da influência exercida por Peirce no filósofo alemão Karl-Otto Apel, e no papel decisivo que essa influência desempenhou na Ética da Discussão apeleana. Após reconstruir a filosofia de Peirce vista como sistema, através da sua doutrina das categorias, ocupa-se depois da sua Metafísica – um tema só muito recentemente reabilitado no campo dos estudos peirceanos – descrevendo os seus aspectos essenciais, e o modo como a Metafísica pode ser considerada a pedra angular da arquitectónica do sistema peirceano.

Após esta avaliação, é perspectivada a reconstrução de uma Ética Peirceana, um projecto que poderia resolver o impasse que o debate ético contemporâneo enfrenta. Por um lado, a Ética da Discussão mostra-se impotente para resolver o problema do agenciamento humano, da motivação, e do facto de o comportamento humano nem sempre ser racional. Por outro, a Ética das Virtudes, inspirada no neo-aristotelismo de MacIntyre, procura resolver a questão do telos da acção humana, mas fá-lo perdendo a possibilidade da identificação universal dos seus agentes, confinando a prática ética a comunidades e formas de vida particulares. Assim, neste impasse, encontramos de um lado estrito universalismo e presunção de racionalidade, eliminando tudo o que lhe escapa; de outro, telos particulares que alimentam a acção mas que não são universalizáveis, nem necessariamente compatíveis entre si.

Comunicação e Ética. O Sistema Semiótico de Charles S. Peirce procura mostrar como um retorno a Peirce e à sua concepção de Sentimentalismo – uma ética do sentimento devotada a rendering the world more reasonable –, e que só pode ser plenamente compreendida no quadro da sua filosofia, e à luz da Metafísica e da concepção de Ciência Normativa e de Pragmatismo, permitiria ultrapassar tanto as dificuldades da Ética da Discussão como as da Ética das Virtudes.