Teorías de la comunicación y metodología

El libro une de forma armoniosa la teoría con ejemplos de relevancia práctica y con la investigación científica. La autora hace una breve presentación de las principales tendencias teoréticas en la comunicación, con hincapié en la Teoría de la Nueva Comunicación que pertenece a la Escuela de Palo Alto y su visión sobre los errores de contenido (sofismos y paralogismos). Después de presentar una breve historia de las clasificaciones de los errores de contenido la autora realiza una interesante investigación científica sobre el humor en los medios de comunicación, bien documentada.

El cine, la televisión y otros medios audiovisuales son el caballo de batalla de las grandes historias de nuestra contemporaneidad. Pero, ¿cómo hace una película, una obra de teatro, o incluso un anuncio comercial para contar sus historias? ¿Cómo nos fascina, nos entusiasma, transmitir valores y visiones del mundo? Y, más en general, ¿cuáles son los mecanismos de la narrativa y las características específicas del relato audiovisual? A través de una relectura clara, pero también problemática, de las teorías semióticas y contribuciones metodológicas que vienen de la narratología y la semiótica del texto, el autor identifica una serie de instrumentos útiles para entender e investigar losmecanismos de la sensación de imágenes en movimiento. Por otro lado, quiere reiterar la necesidad de retomar y profundizar en una serie de cuestiones teóricas quizás demasiado superficialmente dejadas al margen, en un momento en que la evolución del sistema de medios y formas recientes de contar historias inter y transmedia requieren volver a discutir las categorías establecidas e imponen nuevas reflexiones.

The purpose of this book is to demonstrate the power of suggestive techniques for solving medical problems. In everyday practice health professionals often face situations where they have to handle people in negative trance states. When that happens, patients are open to suggestive techniques. The author briefly describes more than 31 cases of agitated, unmotivated, tired, confused, mentally handicapped patients. To medical doctors, nurses, psychologists, mentalhygienists, midwifes, physiotherapists etc. in their own practice the book offers a description of a potent method to solve tensed medical situations, and a way to improve communicational skills.

Communication Yearbook 39 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.

Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.1 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call; it is comprehensive examination of emerging media evolution and concurrent social interaction.

Emerging Media has three primary features:

Provides a comprehensive analysis of digital media use and online communication with empirical data

Contains studies that are both theoretical and empirical. These studies not only test the communication and other related theories in the age of digital media, but also provide new insights into the understanding of the important issues in digital media use and online communication with significant theoretical advances

Contains studies that use a variety of research methods and approaches, including surveys, content analysis and experiments

This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Moving beyond ecocomposition, this book galvanizes conversations in ecology and writing not with an eye toward homogenization, but with an agenda of firmly establishing the significance of writing research that intersects with ecology. It looks to establish ecological writing studies not just as a legitimate or important form of writing research, but as paramount to the future of writing studies and writing theory. Complex ecologies, writing studies, and new-media/post-media converge to highlight network theories, systems theories, and posthumanist theories as central in the shaping of writing theory, and this study embraces work in these areas as essential to the development of ecological theories of writing. Contributors address ecological theories of writing by way of diverse and promising avenues, united by the underlying commitment to better understand how ecological methodologies might help better inform our understanding of writing and might provoke new theories of writing. Ecology, Writing Theory, and New Media fuels future theoretical conversations about ecology and writing and will be of interest to those who are interested in theories of writing and the function of writing.

Originally published in 1974. This is an introductory text on the basic processes in communication with each chapter written by an eminent theorist in one of the main disciplines dealing with communication. It both surveys the range of issues and presents the individual author’s personal theoretical approach in each case. Though introductory, the chapters here, while attempting to be representative and to avoid unnecessary jargon, are careful to not oversimplify. Each author presents an original thesis providing a first-hand glimpse of scholarly work in the discipline showing the great diversity among the approaches and levels of analysis used in the study of communication. Of great usefulness to students of psychology, language, linguistics, media and social history.

The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.1 technologies as research tools.

Originally published in 1977. This book focuses on how to do research in the area of face-to-face interaction when studying human social conduct. It covers the methods of data collection and analysis and looks at the efficiency of these. It secondarily considers a model for conceptualising such interactions, drawing together several social science components, especially linguistics, based on the idea that there is an organisational structure at work just as with grammar for language. Overall the book proposes a general conceptual framework for guiding empirical investigation, with emphasis on simultaneous study of a number of acts viewed within each other’s contexts. This is an excellent resource for study on non-verbal communications, describing specific studies as well as offering the clear overview and model for research.