Teorías de la comunicación y metodología

Despite increasing public awareness of climate change, our behaviours relating to consumption and energy use remain largely unchanged. This book answers the urgent call for effective engagement methods to foster sustainable lifestyles, community action, and social change. Written by practitioners and academics, the chapters combine theoretical perspectives with case studies and practical guidance, examining what works and what doesn't, and providing transferable lessons for future engagement approaches. Showcasing innovative thought and approaches from around the world, this book is essential reading for anyone working to foster real and lasting behavioural and social change.

Originally published in 1971. An introduction to the rapidly-changing field of modern communications at the time, this book brings together a wide range of literature from Africa, Asia and Latin America. It presents a critical revaluation of the dominant theoretical perspectives which informed Third World communications studies, and it challenges popular and often greatly misinformed perceptions of the nature and the uniformity of current Third World communications. The author gives an account of the significant shifts in the theoretical orientation of cultural analysis in Third World societies, explaining the vast differences between these societies in their levels of industrialization, communications and cultural production, and their ability to utilize modern mass communications and business-oriented technologies. He reveals that the differences can sometimes be greater than those between advanced capitalist and Third World countries, and comes to reject the usefulness of the concept of "Third World" in understanding the nature of communications systems in different national societies.

The future engagement of young citizens from a wide range of socio-economic, ethnic and cultural backgrounds in democratic politics remains a crucial concern for academics, policy-makers, civics teachers and youth workers around the world. At a time when the negative relationship between socio-economic inequality and levels of political participation is compounded by high youth unemployment or precarious employment in many countries, it is not surprising that new social media communications may be seen as a means to re-engage young citizens. This edited collection explores the influence of social media, such as YouTube, Facebook, and Twitter, upon the participatory culture of young citizens.

This collection, comprising contributions from a number of leading international scholars in this field, examines such themes as the possible effects of social media use upon patterns of political socialization; the potential of social media to ameliorate young people’s political inequality; the role of social media communications for enhancing the civic education curriculum; and evidence for social media manifesting new forms of political engagement and participation by young citizens. These issues are considered from a number of theoretical and methodological approaches but all attempt to move beyond simplistic notions of young people as an undifferentiated category of ‘the internet generation’.

This book presents a unique perspective into the investigation and analysis of public discourses, such as those of the environment, politics, and social media, springing from issues of key relevance to contemporary society, including the War on Terror, the ‘Arab Spring’, and the climate-change debate. Employing a qualitative approach, and drawing on data which comprises both written and spoken discourses, including policy documents, political speeches, press conferences, blog entries, informational leaflets, and corporate reports, the book puts forward a unique theoretical framework, that of the Discourse of Illusion. The research draws on discourse analysis, in order to develop and implement a multi-perspective framework that allows a closer look at the intentions of the producer/actor of various discourses, power struggles within social domains, in addition to the socio-political and historical contexts which influence the individual repositories of experience that create multiple, often contesting, arguments on controversial issues, consequently giving rise to discursive illusions. Discursive Illusions in Public Discourse: Theory and practice intensively explores the discourse of illusion within multifarious dimensions of contemporary public discourses, such as:

• Political Voices in Terrorism

• Activist Voices in New Media

• Corporate Voices in Climate Change

This book will particularly appeal to researchers working within the field of discourse analysis, and more generally for students of postgraduate research and specialists in the field of language, linguistics, and media. The book can also be used as a guide for non-specialists in better understanding the complexities of public discourses, and how they shape society’s perceptions of some key social and political issues.

Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers.

Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including:

Research in Depth – examples of a concept being used in scholarly research

Reflect and React – thought-provoking problems and issues that promote reflection and discussion

Voices from Industry – Q&As with professionals working in communication industries

End-of-unit activities – exercises that reinforce concepts and content

Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.

Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.

The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Simplifying complexity explores how to eliminate ignorance, which in the view of the author, is the purpose of the sciences and technologies and their consequent developments. More specifically, the book deals with the plurality of the sciences and technologies. It is about the way in which each of them develops around the prosthetics of printed languages and the models used as visual aids to help us create new modes of communication to understand and solve human problems. Consequently, the task is to simplify the complexity that we find in different sciences, both social and physical. In his collection of essays, George E. Yoos surveys a number of different models that have evolved from the innate, biological forms of grammar, logic, and modes of orientation. He investigates the evolution of socially constructed systems of numeracy and measurement that have evolved and developed in different languages for the use in scientific and technological communication. He identifies methods derived from three distinct personal experiences: the use of types of prosthetic, mnemonic, and attention controlling devices, in order to yield simpler perspectives of complex states of affairs. George E. Yoos, emeritus professor, is a legend in the field of rhetoric. Founder and editor of the Rhetoric Society Quarterly [19721985], author of Reframing Rhetoric [2007], Politics and Rhetoric [2009], and fellow of the Rhetoric Society of America.

»Lost«, »The Wire«, »Mad Men«, »Breaking Bad«, »True Blood« usw. – die amerikanischen Fernsehserien der Gegenwart sind thematisch und formal-ästhetisch facettenreich und haben z.T. geradezu ikonischen Status. Doch was ist wirklich »neu« an den sogenannten »neuen Serien«? Inwiefern sind sie spezifischen kulturellen Schemata (cultural scripts) verpflichtet und welche kulturelle Arbeit leisten sie bei der Bewältigung von gesellschaftlichen Veränderungen und Krisenerfahrungen? Dieser Band versammelt deutsch- und englischsprachige Beiträge aus Medienwissenschaft und American Studies, die das Format anhand ausgewählter Beispiele einer medientheoretischen und kulturwissenschaftlichen Reflexion unterziehen.

Esta publicación constituye el resultado de las ponencias y comunicaciones presentadas durante el 1º Congreso Nacional de Metodologías en Investigación de la Comunicación que tuvo lugar en la Facultad de Ciencias de la información de la Universidad Complutense los días 2, 3 y 4 de diciembre de 2114. Este congreso asumió diferentes propósitos que se articulan tanto en el plano de lo especulativo y teórico como en el de lo didáctico. Por un lado suplir las carencias de conocimiento científicos básicos que se están manifestando entre los alumnos de máster y doctorado a los que se les exige la realización de un trabajo de entidad científica (Trabajo Fin de Máster en un caso; Tesis Doctoral, en el segundo) siendo así que ni en uno ni otro caso se les proporcionan las herramientas metodológicas necesarias. Por otro, la defensa del saber teórico, frente al aplicado, el funcional o el meramente experto, olvidándose otra vez de que todo conocimiento aplicado si no va firmemente apuntalado por una base teórica no es conocimiento sino mera habilidad o pericia. Finalmente, se ha buscado así diferenciar entre posturas metodológicas e ideológicas, entre lo que es búsqueda de conocimiento y lo que constituye mero proselitismo.