Teorías de la comunicación y metodología

El vivir bien o buen vivir es una de las expresiones más emblemáticas de lo que Boaventura de Sousa Santos denomina “epistemologías del Sur”, alegando que la comprensión del mundo es mucho más amplia que la comprensión occidental del mundo, y que muchas propuestas invisibilizadas contienen respuestas a preguntas no respondidas. Este libro demuestra cómo desde su cosmovisión -que entiende la espléndida existencia en la armonía de los hombres consigo mismos, en sociedad y con la naturaleza-, el suma qamaña/sumak kausay es una propuesta profundamente comunicacional sustentada en valores y prácticas comunitarias como la reciprocidad y la complementariedad.

Sentipensamientos pone al día las teorías de la comunicación para el desarrollo, y propone un marco conceptual y metodológico para construir críticamente el vivir bien, en la certeza de que no es un paradigma para recitarlo doctrinariamente, sino para realizarlo en la vida diaria sentisabiendo escuchar con los cinco sentidos, sentisabiendo expresarse con el corazón y la razón al mismo tiempo, y sentisabiendo compartir solidariamente para convivir en comunidad.

Advancing Digital Humanities moves beyond definition of this dynamic and fast growing field to show how its arguments, analyses, findings and theories are pioneering new directions in the humanities globally. Sections cover digital methods, critical curation and research futures, with theoretical and practical chapters framed around key areas of activity including modelling collections, data-driven analysis, and thinking through building. These are linked through the concept of 'ambitious generosity', a way of working to pursue large-scale research questions while supporting and enabling other research areas and approaches, both within and beyond the academy.

In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

The search for meaning is an essential human activity. It is not simply about agreeing on some definitions about the world, objects, and people, but is also an ethical process of opening up to others and to the world to find new possibilities. Social media corporations commodify our search for meaning by defining the parameters through which we can experience meaningfulness. This new context of meaning requires rethinking the relationships between language, software, and the psyche. Langlois uses case studies of popular social media platforms (including Facebook, Twitter, and Amazon, among others) to revisit traditional conceptions of meaning. She develops a new theoretical and methodological framework drawing from post-Fordist theories, software studies, critical theory, and relational psychoanalysis to examine the technical mediation and commodification of the psychic, cultural, and linguistic processes involved in the search for meaning.

Why are some kinds of information and qualities possible to transfer from one medium to another type of medium, whereas others resist intermedial transfer? This basic question guides the investigations in Media Transformation of communicative phenomena that are in a way self-evident and yet highly complex and difficult to explain. The book is a methodical study of the material and mental limit and possibilities of transferring information and media characteristics among dissimilar media. Whereas media such as speech, gestures, writing, music, films, and websites are clearly different, they also have common traits that enable systematic comparison. Elleström proposes a theoretical model for pinpointing the most vital conceptual entities and stages of intermedial transfers and illustrates how the model can be used in practical analysis.

Discourse analysis remains an unresolved challenge in Computational Linguistics, in spite of the numerous theoretical works that have been developed in the past two decades. This situation is mainly due to the complexity of discourse constructions whose recognition often involves language analysis associated with domain knowledge and reasoning. Technical documents, such as procedures, requirements, and product manuals, must be relatively constrained in terms of language diversity and complexity: the goal is to make sure that users can efficiently and accurately understand these documents. For that purpose, these documents often follow authoring guidelines. These constraints make it possible to develop an accurate discourse analysis of technical documents which can be used to model their contents and to improve their overall quality. This book shows that linguistic analysis and natural language processing methods can efficiently be used to automatically recognize the discourse structures of technical documents, independently of the industrial sector and activity that is considered. Furthermore, the book presents well-founded and concrete solutions, which can be deployed in industrial contexts for various types of applications. This book begins with a presentation of the different types of technical texts. Their structure is then developed in conjunction with a survey of a number of authoring guidelines developed in the industry. The TextCoop platform and the Dislog language, designed for discourse analysis, are then presented with a large number of concrete examples, allowing readers to develop their own applications. The book concludes with an in-depth investigation of the structure of procedures and requirements.

Comunicación aplicada. Teoría y método tiene como propósito vincular el mundo de la ciencia con el de los medios, la política, el mercado, la cultura y las empresas.
Hoy en día a la Comunicación se le piden herramientas desde las más diversas instancias sociales tales como la política y la gestión gubernamental, la acción social y las campañas de bien público.
Esto exige el desarrollo de una metodología de investigación aplicada específica.

Comunicación aplicada. Teoría y método es un cuaderno de bitácora cargado de las experiencias de un grupo de expertos latinoamericanos destinado a los que se enfrentan al desafío de conducir su propia investigación en comunicación: maestrandos y doctorandos, becarios y asistentes de investigación, investigadores de mercado, encuestadores sociales, planificadores de medios, responsables de la comunicación de una organización, comunicadores políticos, docentes universitarios, etc.
Además de la fiabilidad del método, la validación de la investigación aplicada viene dada por la eficacia de sus resultados para solucionar el problema, producir el cambio deseado en el escenario real en que se aplique. La investigación aplicada hace de la comunicación un saber experto al que acuden las instituciones en busca de asesoramiento, sobre todo en contextos de incertidumbre y crisis, cuando son conscientes de la complejidad del problema.

Comunicación aplicada. Teoría y método presta a los investigadores noveles el gran servicio de volver a delimitar el campo y definir sus principales categorías, sintetizar los debates destacados y tomar partido por los supuestos teóricos y metodológicos que se han demostrado más comprensivos de los fenómenos de comunicación pública, para cultivar en ellos un saber experto.

How we communicate with each other matters greatly. Our identity, our friendships and marriages, our families, and our culture are the product of how we speak to one another. Our words affect our hopes and dreams, as well as those of our children. We insult, complain, or criticize. We compliment, offer support, and inspire. These are choices that take place in the crevices of our most private and public conversations with others.
This book bridges communication theory and practice to foreground an important message: positive communication matters. By examining closely how people talk to each other at home or at work, this book enables undergraduate and graduate students to communicate more positively. The Art of Positive Communication is an ideal text for undergraduate and graduate students enrolled in interpersonal communication courses and as a supplemental text to inspire all students to communicate better.

This volume is an up-to-date account of communication theories from around the world.
Authored by a group of eminent scholars, each chapter is a history and state-of-the-art description of the major issues in international communication theory.
While the book draws on an understanding of communication theory as a product of its socio-political and cultural context, and the challenges posed by that context, it also highlights each author’s lifetime effort to critique the existing trends in communication theory and bring out the very best in each multicultural context.

The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory.The volumehas a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis.The chapters are all written by quality theorists and researchers, with a view thattheresearchshould be accessible to non-specialists in their own field while at the same time maintaining a high quality of work.The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.