Teorías de la comunicación y metodología

Son muchos los manuales de metodología que exponen, con mayor o menor detalle, los pasos a seguir para elaborar una investigación en el ámbito de las ciencias sociales. También son varios los títulos que se centran, específicamente, en la investigación en el área de la comunicación y los medios. Una coartada metodológica. Abordajes cualitativos en la investigación en comunicación, medios y audiencias es un libro de metodología, sin duda, pero no es un libro de metodología común, toda vez que no está organizado a modo de listado de recetas a aplicar, pasos a seguir y técnicas a aplicar para obtener conocimientos en torno a algún fenómeno.

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Reseña elaborada por Marta Rizo García, Universidad Autónoma de la Ciudad de México:
http://www.portalcomunicacion.com/monograficos_det.asp?id=204

There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including:

Who, or what, is the media?
What are the key terms and concepts used in analysing media?
Where have been the impacts of the globalization of media?
How, and by whom, is media made in the 21st century?
Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.

Esta publicação reúne textos apresentados no I Seminário Nacional de Ensino de Jornalismo, evento promovido pelo Programa Nacional de Cooperação Acadêmica (PROCAD), em2110. Aobra é dividida em três blocos, sendo que o primeiro aborda os conceitos teórico-metodológicos do campo jornalístico. A segunda parte é dedicada aos estudos empíricos dos cursos de Jornalismo inseridos na Rede PROCADJOR e, por fim, são apresentados estudos de casos brasileiros, construídos por pesquisadores que não possuem vinculação direta com o Programa.

Designed for the critical media studies curriculum, The Media Studies Reader is an entry point into the major theories and debates that have shaped critical media studies from the 1941s to the present. Combining foundational essays with influential new writings, this collection provides a tool box for understanding old and new media as objects of critical inquiry. It is comprised of over 40 readings that are organized into seven sections representing key concepts and themes covered in an introductory media studies course: culture, technology, representation, industry, identity, audience and citizenship. Critical introductions frame each section to help students place each reading in context and within a broader scholarly dialogue. Rather than relegating the issue of difference to just one section, each section includes scholarship that foregrounds the politics of gender, ethnicity, race, class, sexuality, and geopolitics. Longer readings were selectively edited for conciseness and accessibility, and to maximize breath of coverage. A map of a rapidly growing—and changing—field, The Media Studies Reader is an invaluable resource to students as well as established scholars.

In The Media Ecosystem, Antonio Lopez draws together the seemingly disparate realms of ecology and media studies to present a fresh and provocative interpretation of the current state of the mass media—and its potential future. Lopez explores the connections between media and the environment, arguing that just as the world's powers have seized and exploited the physical territories and natural resources of the earth, so, too, have they colonized the "cultural commons"—the space of ideas that everyone shares. He identifies the root of the problem in the privileging of "mechanistic" thinking over ecological intelligence, which recognizes that people live in a relationship with every other living thing on the planet.

In order to create a more sustainable media ecosystem—just like the preservation of organic ecosystems—we must reconnect our daily media activities to their impact on others and the environment. To become "organic media practitioners," we must become aware of the impact of media use on the environment; recognize media's influence on our perception of time, space, and place; understand media's interdependence with the global economy; be conscious of media's interaction with cultural beliefs; and develop an ethical framework in order to act upon these understandings. Above all, Lopez calls for media producers and consumers alike to bring a sense of ritual and collaboration back to the process of communication, utilizing collective intelligence and supporting a new culture of participation. Containing both wide-reaching analysis and practical tips for more conscious media use, The Media Ecosystem is designed for all those who seek a more sustainable future.

Semiótica de la cultura hace referencia ante todo a la escuela semiótica que se ha desarrollado, principalmente, alrededor de la figura de Yuri M. Lotman. En noviembre de 2110, en Madrid, el GESC (Grupo de Estudio de Semiótica de la Cultura) organizó un congreso internacional para reflexionar sobre la herencia temática y conceptual de esta tradición disciplinaria, comprobando su actualidad y haciéndola dialogar con otras miradas dirigidas a la comprensión y descripción de la cultura. Este volumen, resultado de tres días de debate, contiene tanto contribuciones teóricas como análisis de los más diversos objetos culturales. Los textos, obra de autores de diferentes proveniencias geográficas, están prevalentemente escritos en castellano o italiano; algunos se presentan en francés o inglés.

Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply.

Yet the implications of social theory for understanding media and of media for rethinking social theory have been neglected; never before has it been more important to understand those implications. This book takes on this challenge.

Drawing on Couldry's fifteen years of work on media and social theory, this book explores how questions of power and ritual, capital and social order, and the conduct of political struggle, professional competition, and everyday life, are all transformed by today's complex combinations of traditional and 'new' media. In the concluding chapters Couldry develops a framework for global comparative research into media and for thinking collectively about the ethics and justice of our lives with media. The result is a book that is both a major intervention in the field and required reading for all students of media and sociology.

El lector tendrá ocasión de comprobar hasta qué punto un tema que parece tan manido y del que cree sentirse avisado, desborda su capacidad de asombro y si cabe de inquietud ante la tenebrosa y a veces sutil sombra que suele ocultar a la manipulación. En la obra se hace un repaso desde las bases neuroquímicas cerebrales que son el resorte sobre el que debe actuarse para el manejo del individuo o del grupo, hasta las teorías y técnicas de tipo sociológico, publicitario o político que se utilizan para que inadvertidamente pueda torcerse la voluntad de los individuos.

Este Mídia e Imaginário percorre as linhas que desenham o espaço do comunicador hoje: o cinema, a música, o jornalismo, a televisão, a web, as narrativas e as linguagens, na tentativa de investigar a vida e a fluência das imagens e da imaginação em nossos dias. O entendimento da produção sócio-midiática de sonhos e fantasias se tornou indispensável para a própria compreensão de nossa vida social.

¿Cómo funciona la creatividad? ¿Existen claves para ser más creativos? A estas preguntas da respuesta este libro; Lehrer nos ofrece un viaje a la nueva ciencia de la creatividad y nos descubre que el tópico que atribuye la inspiración y la creatividada las musas y a poderes superiores, así como la idea de que existen «tipos» creativos, son mitos. El reto es dejar de concebir la creatividad como un don singular, y entenderla como una variedad de procesos diferentes de pensamiento.