Libros archivos - Página 395 de 754 - Portal de la Comunicación

«Global Modernity and Social Contestation», BRINGEL, Breno M.; DOMINGUES, José Mauricio (2015)

1 de enero de 2015

"A new generation of truly global sociology, grappling with the contemporary world through the lenses of critique, contestation, and social movements. A significant contribution."
– Göran Therborn, Univerity of Cambridge

"This is a truly global and politically challenging book, bringing together top level researchers and sharply tackling its themes. People from every corner of the planet and from all walks in the social sciences will surely profit from reading it."
– Carolina Mera, University of Buenos Aires

How can we link contemporary social processes – which have typically been theorized in terms of the concept of modernity – with contemporary social movements, conflicts, and mobilizations which aim at social change? This text:

links the social theory of modernity to critical theory and to recent class and citizenship politics as well as to identity politics
uses concrete social processes to illustrate theoretical discussion with relevant empirical studies and applies theoretical analysis to different interactions, tensions and possibilities to provide an integrated understanding of global modernity and social contestation
includes contributions from distinguished international scholars working in sociological theory and modernity, as well as social movement studies and political contestation, with a strong emphasis on global issues

This is a key resource for research in both social theory and the sociology of modernity, as well as social movements and social contestation, and readers interested in globalization and global studies.

«Linguistic Ethnography. Collecting, Analysing and Presenting Data», COPLAND, Fiona; CREESE, Angela (2015)

1 de enero de 2015

Comunicación y culturaLibros

This is an engaging interdisciplinary guide to the unique role of language within ethnography

The book provides a philosophical overview of the field alongside practical support for designing and developing your own ethnographic research. It demonstrates how to build and develop arguments and engages with practical issues such as ethics, transcription and impact.

There are chapter long case studies based on real research that will explain key themes and help you create and analyse your own linguistic data. Drawing on the authors’ experience they outline the practical, epistemological and theoretical decisions that researchers must take when planning and carrying out their studies.

Other key features include:

A clear introduction to discourse analytic traditions
Tips on how to produce effective field notes
Guidance on how to manage interview and conversational data
Advice on writing for different traditions
Annotated suggestions for further reading
Full glossary

This book is a master class in understanding linguistic ethnography, it will of interest to anyone conducting field research across the social sciences.

«Media and Society. Production, Content and Participation», CARAH, Nicholas; LOUW, Eric (2015)

1 de enero de 2015

LibrosSociología de la comunicación

This book unpacks the role of the media in social, cultural and political contexts and encourages you to reflect on the power relationships that are formed as a result.

Structured around the three cornerstones of media studies; production, content and participation, this is an ideal introduction to your studies in media, culture and society. The book:

Evaluates recent developments in media production, industries and platforms brought about the emergence of interactive media technologies.
Examines the shifting relationship between media production and consumption instigated by the rise of social and mobile media, recasting consumption as ‘participation’.
Explores the construction of texts and meanings via media representations, consumer culture and popular culture, as well as the relationship between politics and public relations.
Assesses the debates around the creative and cultural labour involved in meaning-making.
Includes a companion website featuring exercise and discussion questions, links to relevant blogs and web material, lists of further reading and free access to key journal articles.

«Manual de la comunicación personal de éxito», BARÓ CATAFAU, Teresa (2015)

1 de enero de 2015

Comunicación y culturaLibros

La fórmula para la comunicación personal de éxito consiste en la suma de tres elementos: saber ser, saber actuar y saber comunicar; dominar esto puede conducirnos a tener un mayor control sobre nuestras relaciones, con resultados más óptimos, tanto para nosotros como para nuestros interlocutores.

Con un estilo claro y muy divulgativo, Teresa Baró —una de las mayores expertas en comunicación de nuestro país— nos ofrece las claves para sacar lo mejor de nosotros en cada situación.

«Mediated Authenticity. How the Media Constructs Reality», ENLI, Gunn (2015)

1 de enero de 2015

LibrosSociología de la comunicación

This book explores the paradox of mediated authenticity – the idea that our understanding of society is based on mediated representations of reality. Enli argues that mediated authenticity is established through negotiations between producers and audiences in what is coined the ‘authenticity contract’. Sometimes the contract is broken, leading to authenticity scandals and the need to renegotiate this contract. These moments of truth, some of which are analysed in this book, are important moments in media history. Through case studies, this book examines mediated authenticity in broadcast and online media, from the infamous War of the Worlds broadcast, quiz show scandals, to manufactured reality-TV shows, blog hoaxes and fake social media, and the construction of Obama as an authentic politician. The book demonstrates that authenticity has become an increasingly important factor in the media, and that solving ‘authenticity puzzles’ – separating the fake from the real – has become an inherent practice of media use.

«Visualizing Culture. Analyzing the Cultural Aesthetics of the Web», O'CONNELL, Roxanne M. (2015)

1 de enero de 2015

Comunicación y culturaLibros

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2100 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

«Information Technology for Patient Empowerment in Healthcare», GRANDO, Maria; ROZENBLUM, Ronen; BATES, David (Eds.) (2015)

1 de enero de 2015

LibrosTecnologías de la comunicación

•Shows how patient’s medical imaging data can be shared among healthcare providers and do so with minimal burden on both patients and providers.
•Demonstrates how portals can provide patients with access to their electronic health records.
•Gives patients granular control over release of personal health data aggregated from multiple sources.
•Expands shorthands and linking concepts in the document to user-centric web search engines; that is, very similarly to a word processor.
•Explains Twitter for Health – how to search Twitter to understand laypeople's personal experiences about their health concerns and use crowd to "curate" this uncurated data (whom to trust).

Information Technologies for Patient Empowerment in Healthcare explores novel information-based mechanisms that are changing the way patients are involved in their own health care. The book will cover a broad spectrum of topics including models, frameworks and technologies to improve the following: patient-to-provider communication; patient interaction with information technologies already adopted in the context of health care; patient education and involvement in health care decision processes; patient access, understanding and control over their clinical data; ethical issues; and, evaluation methods. This comprehensive volume will be an indispensable tool for medical IT specialists, professors and students of medical informatics, healthcare providers, physicians and nurses.

«Radio Audiences and Participation in the Age of Network Society», BONINI, Tiziano; MONCLÚS Belén (Eds.) (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

This book maps, describes and further explores all contemporary forms of interaction between radio and its public, with a specific focus on those forms of content co-creation that link producers and listeners. Each essay will analyze one or more case studies, piecing together a map of emerging co-creation practices in contemporary radio. Contributors describe the rise of a new class of radio listeners: the networked ones. Networked audiences are made up of listeners that are not only able to produce written and audio content for radio and co-create along with the radio producers (even definitively bypassing the central hub of the radio station, by making podcasts), but that also produce social data, calling for an alternative rating system, which is less focused on attention and more on other sources, such as engagement, sentiment, affection, reputation, and influence. What are the economic and political consequences of this paradigm shift? How are radio audiences perceived by radio producers in this new radioscape? What’s the true value of radio audiences in this new frame? How do radio audiences take part in the radio flow in this age? Are audiences’ interactions and co-creations overrated or underrated by radio producers? To what extent listeners' generated content can be considered a form of participation or "free labour" exploitation? What’s the role of community radio in this new context? These are some of the many issues that this book aims to explore.

«Media After Kittler», IKONIADOU, Eleni; WILSON, Scott (Eds.) (2015)

1 de enero de 2015

Comunicación y culturaLibros

Is it possible to incite a turn towards Media Philosophy, a field that accounts for the autonomy of media, for machine agency and for the new modalities of thought and subjectivity that these enable, rather than dwelling on representations, audiences and extensions of the self? In the wake of the field-defining work done by Friedrich Kittler, this important collection of essays takes a philosophical approach to the end of the media era in the traditional sense and outlines the implications of a turn that sees media become concepts of the middle, of connection, and of multitude – across diverse disciplines and theoretical perspectives. An expert panel of contributors, working at the cutting edge of media theory, analyse the German thinker's legacy and the possibilities his thought can unfold for media theory. This book examines the present and future condition of mediation, within the wider context of media studies in a digital age.

«Transparenz und Kommunikation der Europäischen Union im Lichte des Art. 15 AEUV», MANTL, Josef (2015)

1 de enero de 2015

Comunicación y culturaLibros

Politische, wirtschaftliche und gesellschaftliche Transparenz ist für das Funktionieren einer pluralistisch-liberalen Demokratie von größter Wichtigkeit. Direkt verbunden damit ist die Notwendigkeit offener politischer Kommunikation. Der Autor kommt zum Schluss, dass die Europäische Union beim Knüpfen des Kommunikationsnetzes entscheidende Fehler gemacht habe, die auch zur sinkenden Beliebtheit des institutionalisierten Europa beitrugen. Die EU sollte daher ihre Kommunikation verändern und verbessern, um eine neue europäische Öffentlichkeit mitzuerschaffen. Zuhören, Kommunizieren, Regionalisieren, Europäisieren: Der Autor entwirft einen „Plan E“, der durch integrierte Kommunikation und „Transparent Governance“ proaktiv und unter Einbeziehung klassischer und neuer Medien als Blueprint für eine neue europäische Initiative fungieren kann.