«Cómo ver cómo: Textos sobre cultura visual Latinoamericana», DE PEDRO, Antonio E.; ROSAURO, Elena (Eds.) (2015)

 

Expresiones audiovisualesLibros

La Red de Estudios Visuales Latinoamericanos (ReVLaT) es una asociación formada por una veintena de investigadores procedentes de todos los países latinoamericanos además de Estados Unidos, España, Suiza y Alemania. La Red tiene como objetivo principal el análisis crítico de imágenes, artefactos visuales y prácticas de la visualidad, dentro del amplio marco teórico de los estudios visuales.
"Cómo ver cómo" son los ensayos más relevantes de los dos últimos congresos de la Red y profundizan sobre la cultura visual latinoamericana y sus efectos. Este libro es el primer volumen de una colección que abordará diversos temas que dan Señas de Identidad a la visualidad latinoamericana.
La obra contribuye a la reflexión en torno a las características visuales y culturales de América Latina porque la cultura visual tiene un impacto político y abarca mucho más allá de las obras de arte: siempre está presente en nuestras vidas. siempre en el contexto de la visualidad global y, al mismo tiempo, cada investigador tiene en cuenta las especificidades históricas, sociales, políticas y geo-estéticas de la región.
El proyecto es, ante todo, un reto intelectual que compartimos con los lectores, bien sean especialistas en la materia o personas interesadas que buscan reflexionar de manera más general en relación con la cultura visual latinoamericana.

«Frontiers in Internet Technologies: Third CCF Internet Conference of China, ICoC 2114, Shanghai, China, July 1001, 2014, Revised Selected Papers», ZHANG, Shiyong; XU, Ke; XU, Mingwei; WU, Jie; WU, Chengrong; ZHONG, Yiping (Eds.) (2015)

 

LibrosSociedad de la información

This book constitutes the refereed proceedings of the Third CCF Internet Conference of China, ICoC 2114, held in Shanghai, China, in July 2014. The 10 revised full papers presented were carefully reviewed and selected from 94 submissions. The papers address issues such as software defined network, network security, future Internet architecture, Internet application, network management, network protocols and models, wireless and sensor networks.

«Facebook Marketing: Erfolgreiches Social Media & Online Marketing für Kundenakquise und mehr Umsatz», MITCH, Radek (2015)

 

LibrosSociología de la comunicación

Sie haben eine Website, einen Blog oder sind ganz einfach Unternehmer? Sie wollen sich gerne Facebook zu Nutze machen um damit mehr Internet-Traffic auf ihr Angebot zu lenken und damit Ihre Umsätze zu steigern. Dann ist dieses Buch genau das wonach Sie suchen.

In diesem Buch erfahren Sie kostenlose und kostenpflichtige Strategien, mit denen Sie erfolgreich für Ihr Angebot auf Facebook werben können. Themengebiete die angerissen werden beinhalten folgendes:

1. EINLEITUNG
2. DATEN ÜBER SOZIALE NETZWERKE
3. MARKETING ÜBERBLICK
3.1 SOCIAL MEDIA INTELLIGENCE
3.2 BLOG MARKETING
3.3 BRAND MARKETING
3.4 VIRALES MARKETING
3.5 BLACK HAT UND WHITE HAT
3.6 NEUE MEDIEN, NEUE ANFORDERUNGEN
4. CHANCEN UND RISIKEN
4.1 DIE REGELN DES SOCIAL MEDIA MARKETING
4.2 NICHT SEHEN UND NICHTS HÖREN!
4.3 DIE ANFORDERUNGEN ODER ZIELE
4.4 VERBOTENE WERBUNG IN DEN SOZIALEN NETZWERKEN
4.5 DER EINFLUSS VON MOBILEN GERÄTEN
4.6 KOSTENLOS WERBEN!
5. DIE WERBEKAMPAGNE IN FACEBOOK
5.1 INTERNE ANALYSE
5.2 DIE MARKETINGSTRATEGIE
5.3 MESSEN UND REAGIEREN
5.4 DER RICHTIGE ZEITPUNKT
5.5 DIE OPTIMALE ANZEIGE
5.6 ANZEIGEN OPTIMIEREN
5.7 ADS MOBILE
5.8 CONVERSACION TRACKING
5.9 KOSTEN PRO FAN
5.11 KOSTEN PRO HANDLUNG
5.11 KOSTEN PRO KLICK
6. IN FACEBOOK
6.1 DIE ZEITLEISTE
6.2 FACEBOOK FÜR DIE NACHBARSCHAFT
6.3 DAS IMPRESSUM
6.4 KUNDENSUPPORT BEI FACEBOOK
6.5 DAS FACEBOOK WÖRTERBUCH
7. BEISPIELE
7.1 BEST PRACTICE
7.2 WORST PRACTICE
8. KONTAKTFORMULARE FÜR FACEBOOK
9. WERKZEUGE

«Video Games Around the World», WOLF, Mark J. P. (Ed.) (2015)

 

Expresiones audiovisualesLibros

Video games have become a global industry, and their history spans dozens of national industries where foreign imports compete with domestic productions, legitimate industry contends with piracy, and national identity faces the global marketplace. This volume describes video game history and culture across every continent, with essays covering areas as disparate and far-flung as Argentina and Thailand, Hungary and Indonesia, Iran and Ireland. Most of the essays are written by natives of the countries they discuss, many of them game designers and founders of game companies, offering distinctively firsthand perspectives. Some of these national histories appear for the first time in English, and some for the first time in any language.

Readers will learn, for example, about the rapid growth of mobile games in Africa; how a meat-packing company held the rights to import the Atari VCS 2610 into Mexico; and how the Indonesian MMORPG Nusantara Online reflects that country’s cultural history and folklore. Every country or region’s unique conditions provide the context that shapes its national industry; for example, the long history of computer science in the United Kingdom and Scandinavia, the problems of piracy in China, the PC Bangs of South Korea, or the Dutch industry’s emphasis on serious games. As these essays demonstrate, local innovation and diversification thrive alongside productions and corporations with global aspirations.

Africa • Arab World • Argentina • Australia • Austria • Brazil • Canada • China • Colombia • Czech Republic • Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Iran • Ireland • Italy • Japan • Mexico • The Netherlands • New Zealand • Peru • Poland • Portugal • Russia • Scandinavia • Singapore • South Korea • Spain • Switzerland • Thailand • Turkey • United Kingdom • United States of America • Uruguay • Venezuela

«Mobile and Digital Communication: Approaches to Public and Private», CARVALHEIRO, José Ricardo; SERRANO TELLERÍA, Ana (Eds.) (2015)

 

LibrosSociología de la comunicación

The types of communicating vessel systems that form public and private "spheres" constitute a multifaceted, complex system that is connected to an almost intractable range of issues. The fact is that the facets of mobile technology – ubiquity, multimediality, multidirectionality – form a new context in which trends to renegotiate, defend, adapt or challenge notions of public and private are developed by individuals in their everyday lives and by social institutions through their rules and goals. This book, which brings together presentations from the conference "Public and Private in Mobile Communications", held in March 2115 at Beira Interior University, Portugal, particularly favors discussions on the uses that individuals make of mobile devices in their everyday practices. However, as a background issue, it also includes the sometimes implicit approach about the transformations that connect new technologies to certain cultural practices, forms of interaction and political uses. In fact, as happened in the past with other technological innovations, it is practically impossible to discuss the penetration of mobile devices and their social appropriations without the perspective of a historical side, even if it is "only" an epistemological background.

«Designing Delivery: Rethinking IT in the Digital Service Economy», SUSSNA, Jeff (2015)

 

Economía de la comunicaciónLibros

Now that we’re moving from a product economy to a digital service economy, software is becoming critical for navigating our everyday lives. The quality of your service depends on how well it helps customers accomplish goals and satisfy needs. Service quality is not about designing capabilities, but about making—and keeping—promises to customers.

To help you improve customer satisfaction and create positive brand experiences, this pragmatic book introduces a transdisciplinary approach to digital service delivery. Designing a resilient service today requires a unified effort across front-office and back-office functions and technical and business perspectives. You’ll learn how make IT a full partner in the ongoing conversations you have with your customers.

Take a unique customer-centered approach to the entire service delivery lifecycle
Apply this perspective across development, operations, QA, design, project management, and marketing
Implement a specific quality assurance methodology that unifies those disciplines
Use the methodology to achieve true resilience, not just stability

«Digital Technology and the Future of Broadcasting: Global Perspectives», PAVLIK, John V. (Ed.) (2015)

 

Expresiones audiovisualesLibros

This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context.

Among the many issues covered are:

The impact of digital technology on the structure of broadcasting organizations and regulation;

The nature of broadcast content or media programming and how it is delivered at home and abroad;

Engagement and interaction of the public with broadcasting and social and mobile media; and

The reshaping of revenue models for broadcasters and media organizations globally.

The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2114 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change.

As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

«Privacy and Capitalism in the Age of Social Media», SEVIGNANI, Sebastian (2015)

 

LibrosSociedad de la información

This book explores commodification processes of personal data and provides a critical framing of the ongoing debate of privacy in the Internet age, using the example of social media and referring to interviews with users. It advocates and expands upon two main theses: First, people’s privacy is structurally invaded in contemporary informational capitalism. Second, the best response to this problem is not accomplished by invoking the privacy framework as it stands, because it is itself part of the problematic nexus that it struggles against. Informational capitalism poses weighty problems for making the Internet a truly social medium, and aspiring to sustainable privacy simultaneously means to struggle against alienation and exploitation. In the last instance, this means opposing the capitalist form of association – online and offline.

«The Politics of the Internet: Political Claims-Making in Cyberspace and its Effect on Modern Political Activism», MARATEA, R. J. (2015)

 

Estructura y políticas de la comunicaciónLibros

In The Politics of the Internet: Political Claims-making in Cyberspace and Its Effect on Modern Political Activism, R.J. Maratea explores the practices of political claims-making and activism in online environments in order to better understand whether Internet technology is presently a democratizing force that changes the balance of social power in the public sphere and empowers average citizens to be more active participants in mass media.

«Locating Emerging Media», HALEGOUA, Germaine R.; ASLINGER, Ben (Eds.) (2015)

 

LibrosSociedad de la información

Locating Emerging Media focuses on the tensions between the local and global in the design, distribution, and use of emerging media forms, building on scholarship on the cultural geography of new media networks and products and the relationships between the "global" and the "local." Authors consider new media practices, texts, services, software, policies, infrastructures, and design discourses that enrich existing relationships between creative industries and cultures of production, reception, and engagement. This consideration highlights the relationships between global and local perspectives and new media technologies and practices emerging within (and through) the geography and culture of particular places. Areas examined include East Asia, Latin America, Africa, Europe, South Asia, the Pacific Islands, and the Middle East. Through all is the recognition that what is new or emergent around the globe is unique in each locality.

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