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«Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences», ANGEL, Gary (2015)

1 de enero de 2015

LibrosTeorías de la comunicación y metodología

Master a breakthrough methodology for understanding and measuring the digital world — so you can create far richer and more compelling digital experiences!

In Measuring the Digital World, Gary Angel, leader of Ernst & Young’s pioneering Digital Analytics practice, presents a comprehensive framework and methodology that reflects his profound understanding of what makes digital environments unique.

Angel explains why simplistic efforts to understand the digital world have failed, and guides you towards comprehending digital behavior at a far deeper level. Step by step, he shows how to transform “raw facts” about digital behavior into meaningful knowledge about who each visitor is, what she was trying to accomplish, how successful you were in helping her, how you can personalize and optimize her digital experience from now on, and how you can use measurement to provide deep personalization at scale.

You’ll find specific guidance on understanding visitor intent; creating customer taxonomies, structuring websites, and much more. Angel shows how to integrate Voice of Customer research, behavioral analysis, and controlled experiments to investigate and understand the drivers of choice far more rapidly and effectively. You’ll learn how to accurately measure the value of your digital interactions, identify the digital behaviors in each visit type that meaningfully predict future success, get beyond flawed “golden path” analyses, and create a comprehensive measurement paradigm that operates across all your digital spaces.

More rigorous, integrated, and usable than any competitive book, Measuring the Digital World will help you create, deliver, and consume digital information with unprecedented sophistication. Whether you’re a digital analyst, marketer, user experience designer, or executive, you’ll find it indispensable.

«Trends and Technologies for Maps and the Internet», CAMMACK, Rex (Ed.) (2015)

1 de enero de 2015

LibrosTecnologías de la comunicación

This book is a collection of works selected from papers presented at the ICA Maps and Internet Commission meeting held in Plzen (the Czech Republic) and other invited works for researchers working in the area of Maps and the Internet. The authors present work on a wide range of Internet-based mapping technologies.

«Digital Disconnect», McCHESNEY, Robert W. (2015)

1 de enero de 2015

LibrosSociedad de la información

Celebrants and sceptics alike have produced valuable analyses of the Internet's effect on us and our world, oscillating between utopian bliss and dystopian hell. McChesney argues that a society drenched in commercial information is a democratic one. He says the Internet is not ""naturally"" commercial. Capitalism's colonisation of the Internet has spurred the collapse of credible journalism and has made the Internet a place of numbing commercialism, an unparalleled apparatus for government and corporate surveillance and an anti-democratic force.

«Humanitarianism, Communications and Change», COTTLE, Simon; COOPER, Glenda (Eds.) (2015)

1 de enero de 2015

LibrosSociedad de la información

Humanitarianism, Communications and Change is the first book to explore humanitarianism in today’s rapidly changing media and communications environment. Based on the latest academic thinking alongside a range of professional, expert and insider views, the book brings together some of the most authoritative voices in the field today. It examines how the fast-changing nature of communications throws up new challenges but also new possibilities for humanitarian relief and intervention. It includes case studies deployed in recent humanitarian crises, and significant new communication developments including social media, crisis mapping, SMS alerts, big data and new hybrid communications. And against the backdrop of an increasingly globalized and threat-filled world, the book explores how media and communications, both old and new, are challenging traditional relations of communication power.

«Applications of ICT in Social Sciences», BOSHKOSKA, Biljana Mileva (ed.) (2015)

1 de enero de 2015

LibrosTecnologías de la comunicación

In social sciences the use of information and communication technologies (ICT) is an ever growing phenomenon. Emanating from the need of knowledge about society and economy, we are constantly striving to create ideas and methods for a better use of information. This study analyses different practices such as business process management, business process modelling or relationship marketing. It also discusses the use of ICT in a variety of examples taken from different fields such as education, web clipping, public safety, tactic knowledge, or protection of intellectual property and offers an outline of state-of-the-art applications of ICT in social sciences.

«Applied modelling and computing in social science», POVH, Janez (Ed.) (2015)

1 de enero de 2015

LibrosSociología de la comunicación

In social science outstanding results are yielded by advanced simulation methods, based on state of the art software technologies and an appropriate combination of qualitative and quantitative methods. This book presents examples of successful applications of modelling and computing in social science: business and logistic process simulation and optimization, deeper knowledge extractions from big data, better understanding and predicting of social behaviour and modelling health and environment changes.

«Towards Solving the Social Science Challenges with Computing Methods», BOSHKOSKA, Biljana Mileva (Ed.) (2015)

1 de enero de 2015

LibrosSociología de la comunicación

Computational Social Science is an interdisciplinary field where social science questions are investigated with modern computational tools. The book provides insight into different social problems and calls for new practices offered by computational social science, discussing methods for efficient management of complex engineering design, cybersecurity and the prediction of malicious threads of information systems. It is also a study of awareness of privacy in social networks, prosodic modelling for speech synthesis, the structure of co-occurrence networks and cloud applications. The authors propose an extension of synergy models in IMC environment to n-communication channels, and identification and evaluation of knowledge management through information system analysis.

«Higher Education and Second Language Learning. Promoting Self-Directed Learning in New Technological and Educational Contexts», HERNÁNDEZ, Rosario; RANKIN, Paul (Eds.) (2015)

1 de enero de 2015

LibrosTecnologías de la comunicación

This volume explores the challenges involved in facilitating student learning of second languages at university level. Easy access to information and communication technologies inside and outside the classroom, alongside an increasing tendency for students to play an active role in shaping their own learning, are having a significant impact on second language learning and teaching in the twenty-first century. Although several recent publications have focused on technologies in education and student-centred learning, there has been very little previous research into how second languages are learnt within universities. This book aims to support teachers of second languages in higher education by setting out practical ideas that can be implemented in everyday contexts, as well as ensuring that pedagogical practice is underpinned by relevant theoretical frameworks.

«Passat, Present i Futur d’RTVV», RODRÍGUEZ I SANTONJA, Josep (Ed.) (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

Pasado, Presente y Futuro de RTVV pretende tomar parte en el debate sobre la reapertura de la radiotelevisión pública clausurada en 2113. Analizando los errores del pasado y las potenciales necesidades para el futuro, una docena de autores reflexiona sobre los puntos fundamentales para el correcto funcionamiento de los medios públicos de los valencianos.

«Digital Identity and Everyday Activism. Sharing Private Stories with Networked Publics», VIVIENNE, Sonja (2015)

1 de enero de 2015

LibrosSociología de la comunicación

In an era when public self-expression, particularly in online spaces, has become a marker of civic engagement and wellbeing, the workshop-based practice of digital storytelling has excited the interest of people who want to change the world. Digital Identity and Everyday Activism complicates utopian claims of digitally facilitated liberation by detailing the numerous obstacles stigmatised storytellers confront when creating and sharing revealing stories in networked public spaces. The tangled connections between identity, intimacy, activism and social change are explored, with particular attention paid to emergent understandings of privacy. 'Intimate Citizenship 3.1' is introduced as an indispensable suite of digitally savvy self-representation strategies. Not only can these processes affirm vulnerable identities among their real and imagined networked publics, they are imperative skills for modern people, young and old and everywhere.